I've created a few drafts of the copy so far and I don't really like any of them. When I read over them, they sound sort of robotic, don't flow well and just don't really seem like they would connect to the people I am targeting. I've done enough research to understand how this product will benefit people and I am trying to convey that as much as possible, but putting I'm struggling with putting it into words that'll move somebody.
Maybe it's because of the perspective/format I am writing in? What I've been doing so far is taking the most important features and giving them a section. In that section, I'll briefly introduce the problem they have and then I'll discuss the solution I have and how that solution will benefit them. Should I try something else? For instance, one sentence is "Wouldn't it be easier to do XYZ instead?" and I just feel like that won't be effective. This is mainly because I am looking at other landing pages and it seems like everybody gets right into the point--nobody really talks about the problem their users have directly. Instead they discuss their features and the benefits and I guess the user is supposed to infer what they're solving from that?
I hope that even makes sense lol. Worst case, I'll just launch these and if they fail miserably then I'll keep revising until something sticks (if it does).