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Tracking A Salesletter?

by Intrepreneur
4 replies
I know there is split testing etc happening on most saesletters but what about other sorts of tracking.

An example of what I would like to track is..

How far down people scroll
How long they spend gazing at the top of the page.

And so on.. Basically all to do with how long a visitor is doing a particular thing on a salespage.

Is it even possible?

Mark
#salesletter #tracking
  • Profile picture of the author Raydal
    You may be looking for a service like Crazy Egg – visualize your visitors

    This will give you 'heat maps' so you can see your visitors
    action on your site. There are other similar services to this
    as well.

    -Ray Edwards
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    • Profile picture of the author Intrepreneur
      Originally Posted by Raydal View Post

      You may be looking for a service like Crazy Egg – visualize your visitors

      This will give you 'heat maps' so you can see your visitors
      action on your site. There are other similar services to this
      as well.

      -Ray Edwards
      It seems that only works based on URL hovering, if the user hovers their mouse over hypelinked text or images. That's as far as I could tell from checking it out.
      Signature
      SEO, copywriting and backlinks service UK
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      • Profile picture of the author Stangracer
        Hey Mark,

        There is software that does some of that. You can look at Affiliate Prophet and Split Test Accelerator.

        Both do time on page. Both do Tugachi / Multi-variate testing too.

        AP can do a click-off heat map showing where people are clicking off your page. It does the time on page with AIDA and is configurable. You'll need to get the OTO for the Click-off heat map feature.

        I use AP for my sales pages, really helps to dial them in quickly.

        I haven't tried Split Test Accelerator yet, but there is a FREE version if you want to try it out. Free Split Testing Software | Jim Stone, Ph.D. | Taguchi Testing Software

        I think it includes all the modules except Multi-variate, not a bad deal for FREE.

        If you like it you can always purchase the Multi-Variate module.

        Hope this helps out,

        Thanks,

        Derek
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  • Profile picture of the author David Raybould
    You need Clicktale.com

    It records your visitors, so you can watch
    back in real time. That way you can see
    EXACTLY what they do.

    It's pretty powerful.

    Also, it will collate the data into heatmaps
    too, so if there's a chokepoint, or something
    that really grabs the reader, you can see it.

    I suggest this for a lot of my clients, and
    they're usually blown away by what it shows
    them.

    Hope that helps

    -David Raybould
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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