Which of these "headlines" is more compelling?

by MartinW12 35 replies
Hello,

I am looking at having one of these 3 headlines on my web page and I wondered which you guys thought was more compelling, or whether you had any suggestions for something along those lines which is better?

#1 = The most rewarding way to shop online. Period.

#2 = The smartest and most rewarding way to shop online. Period.

#3 = The biggest reward by far when you shop online. Period.

Thanks, look forward to hearing your thoughts ...

Martin
#copywriting #compelling #headlines
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  • Profile picture of the author cynthiaSEL
    Originally Posted by MartinW12 View Post

    #2 = The smartest and most rewarding way to shop online. Period.
    I'd pick this one for me. However, you might want to test all three of them for your target audience. That way you'd find out which one connects with the people you're interested in working with.
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  • Profile picture of the author Michael Meaney
    Originally Posted by MartinW12 View Post


    #1 = The most rewarding way to shop online. Period.

    #2 = The smartest and most rewarding way to shop online. Period.

    #3 = The biggest reward by far when you shop online. Period.

    Martin
    Rewarding?

    What does that mean to your customer?

    Be specific. Slap them in the face with it.

    Anyway, our opinions here are meaningless Martin. As already suggested, you need to spit test things, and go where the data leads you.

    One of the worst things you can do to your business is to listen to advice from people on forums.
  • Profile picture of the author Brent Stangel
    #2 = The smartest and most rewarding way to shop online. Period.
    I would lose the "Period."
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  • Profile picture of the author TrickyDick
    Originally Posted by MartinW12 View Post

    Hello,

    I am looking at having one of these 3 headlines on my web page and I wondered which you guys thought was more compelling, or whether you had any suggestions for something along those lines which is better?

    #1 = The most rewarding way to shop online. Period.

    #2 = The smartest and most rewarding way to shop online. Period.

    #3 = The biggest reward by far when you shop online. Period.

    Thanks, look forward to hearing your thoughts ...

    Martin
    Here is one off the top of my head...

    Shop more. Save more.
  • Profile picture of the author BigFrank
    Banned
    Shop here. Save big!

    Frank
  • Profile picture of the author Steve L
    Originally Posted by MartinW12 View Post

    Hello,

    I am looking at having one of these 3 headlines on my web page and I wondered which you guys thought was more compelling, or whether you had any suggestions for something along those lines which is better?

    #1 = The most rewarding way to shop online. Period.

    #2 = The smartest and most rewarding way to shop online. Period.

    #3 = The biggest reward by far when you shop online. Period.

    Thanks, look forward to hearing your thoughts ...

    Martin
    I'd try poking the pain point your trying to solve for the visitor in the headline. I also like specific headlines or testimonials for headlines.
  • Profile picture of the author ChrisBa
    What is the end goal?

    Can you split test between the three to see what gives you the best results?
  • Profile picture of the author Jamel Hassell
    Take the guessing out of the equation and use co-schedule headline analyzer
  • Profile picture of the author Karomaz
    try to use a technic called "common enemy", use this formula: REVEALD: The ultimate secret to have (what they dream to have) without (what they don't want to do) that (the biggest industries in this niche) dont want you to know

    for example: The ultimate secret to have the fitness body that people are only dreaming to have without going to the gym that fitness industrie don't want you to know

    Also don't forget to split test it

    Good luck
    • Profile picture of the author Zeus100
      Karomaz has got it with concentrating on the dream without them going through something they dont want..

      I'm a marketing expert and I charge £125 / hour in Glasgow for marketing consultations but it's hard to suggest the best option without knowing fully what the product is you're offering but in general I would concentrate on the very end reward the customer gets.. so instead of 1. "smart" and 2. "rewarding", break it down to why, i.e. if it's an online clothes shop (which is incidentally one of the hardest markets to crack without a big budget for endorsements), 1. Smart - "Have more money left over"/"spend less than a nice meal out for a nice suit (or whatever you sell) / (if its a high end product) "Invest in your image & make people proud to stand next to you" 2. Rewarding - "feel the excitement signing your name on the postmans line" / "Be a leader, and dress like one"

      So an example headline could be:
      "Be smart & Invest in your image, Leaders always do"
      "A quality meal out next month or a quality image for the year?"
  • Profile picture of the author DGabeNJ
    Number three is too wordy. Number one is nice and concise but I'd split test 1 & 2 to confirm it resonates that way with your demo.
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