I'd like to ask for your advice about "smello" neologism that we consider as a brandname for a line of breathalyzers.
I'm not a native speaker and I cannot feel all the associations that come to mind when you see this brandname. Does "smello" sound OK or does it have rather negative connotations? What are your first impressions?
I'm aware of the fact that a controversial brandname sometimes can be easier to recognize / remember, but for these products we should rather need some safe name.
Thanks for your feedback!