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Make your sales copy weed free!

by barbling
8 replies
Want to improve your sales copy?

Well then!

There are some phrases that notable marketers say, shun shun shun!

I don't know if I agree with them, however.

Check them at https://www.econsultancy.com/blog/68...arketing-copy/ :

"X will soon be upon us" (and other tired seasonal hooks)

"Tailored to your specific/individual requirements/your unique circumstances"

"Looking for/to do x?" "Need x for your y?"

If you'd like some great copywriting blogs to follow for other ideas, consider:

http://copyblogger.com
http://menwithpens.ca
https://copyhackers.com/

You'll gain some rather superb tips from all of the above.

Enjoy!
#copy #free #make #sales #weed
  • Profile picture of the author Marian
    I didn't know those special characters (€) are so powerful!

    Marian
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  • Profile picture of the author Diana S
    I had no idea things like "Looking for/to do x?" "Need x for your y?" were so cliche! Clearly, I need to rethink my copywriting strategy.

    Thanks for sharing!
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  • Profile picture of the author angiecolee
    I don't agree with "avoid these words" type posts.

    Sometimes it's just the right thing to say.

    I don't particularly agree with using cliches and idioms, but they're popular for a reason - most people have an almost freakily similar interpretation of that cliche or idiom BECAUSE it's so widespread.

    Use the words your audience uses, whether you or some marketing guru like them or not.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author dburk
      Originally Posted by angiecolee View Post

      I don't agree with "avoid these words" type posts.

      Sometimes it's just the right thing to say.

      I don't particularly agree with using cliches and idioms, but they're popular for a reason - most people have an almost freakily similar interpretation of that cliche or idiom BECAUSE it's so widespread.

      Use the words your audience uses, whether you or some marketing guru like them or not.
      Hi angiecolee,

      Your last sentence really rings true to me.

      There is an old time-tested saying in the advertising business:
      Speak to the heart of the audience, in the language of the audience, about what matters to the audience.
      Using the same language, expressions, and terminology that your audience uses is important for successful communication of your message. However, I scanned the article in question and I think that it was pointing out a different issue.

      I would classify the examples in the article as examples of using "generic sales language". For your message to be effective it needs to be specific and concise.

      Generic selling points are among the best known "conversion killers" . If the selling point isn't connected to the offer, in a very specific fashion, it becomes background noise, it carries little meaning to the audience, and is better cut it from the sales copy. Likewise, the overuse of generic expressions can make for boring and tedious sales copy, and IMHO should be aggressively edited from the copy.

      As a general rule in sales copy: If it isn't helping you it is hurting you, cut it out.

      Just my opinion. Let me know if you have a different opinion.

      Don Burk
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author angiecolee
        I admit to not clicking through to the article - my commentary was more to the general nature of "words and phrases to avoid" posts that pop up rather routinely.

        If you're saying there's something of substance in it, I may check it out. But I generally avoid things that tell me I should avoid things
        Signature

        Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Anna Freedette
    Write to a targeted audience
    Unless money is no object, you have to define your audience beyond "people on the internet." You have to know exactly who your niche market is and then target your sales copy to precisely what they're looking for.

    You can find out a lot about your site visitors' preferences and habits by looking at the server logs your web host supplies:

    What's the most popular page on your site?
    What pages do visitors stay on for the longest time?
    Where do people most often click away from your site?
    When do most people visit your site?
    Also consider the questions or comments you get from customers after a sale. What do they want to know? What do they like or dislike?

    All this hard information will help you come up with copy that addresses your users' specific needs and anticipates any questions or objections they might have--just the way a sales rep would do in person.
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  • Profile picture of the author Little Affiliate
    Haha I type like you do!

    Interesting...
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  • Profile picture of the author MortonHill
    Useful links here. Anyway I personally will put them to good use.
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