Effective Copywriting and Top of Mind Awareness (TOMA)

by Best Seller 0 replies
Writing really effective, eye-catching copy to promote a product or service is important. When it comes to online marketing, that copy also needs to cleverly incorporate the item's highest ranking keywords for the purpose of search engine optimization (SEO).

But there's more to it than that, and this is where things like blogging, social media marketing, and pay-per-click (PPC) advertising come in handy. If you want to reach all your current and prospective customers, then you must achieve top of mind awareness (TOMA) with all of them by constantly staying in front of them.

Some people think of their target market as a fixed segment of the public that share similar characteristics (e.g. my customers are adult males and females between the ages of 25 to 45 who enjoy ... blah blah blah, you fill in the blank). But your customers aren't static like that. Think of them more as a fluid stream of people who are flowing in and out of your market all the time. If you want to stay top of mind with them then you need to stay in front of them all the time so that, when they're in the market to buy whatever it is you're selling, they'll recall you ahead of your competitors. This will increase your chances of a sale.

Here's an analogy for you. Think of a shopping mall. Think of all the types of stores in that shopping mall: shoe stores, clothing stores, furniture stores, et cetera. Most everyone has a need to buy shoes, clothing, and furniture at one time or another, right? But you may not be in the market for it right this minute today. You may not need it until next month or next year. And who are you most likely to buy from when the time comes and you're in the market to buy? You'll buy from the most trusted brand in your mind--a trust that was built up over time with regular and consistent copywriting that was shared over and over again through blogging, social media, PPC, and whatever other means.

Why don't you fill in the blank and name "whatever other means" people can use to achieve top of mind awareness with their clients. What are some other great vehicles we can use to stay front and center with our target markets?
#copywriting #awareness #copywriting #effective #mind #ppc #seo #toma #top #top of mind awareness
Avatar of Unregistered

Trending Topics

  • 6 {{ upvoteCount | shortNum }}

    You Can't Be A Successful Entrepreneur ...

    Nonsense: Almost anyone can be successful at "IM". If anything — use those "negative comments" ... To motivate you into taking more action. : ) Jonathan P.S. Feel free to ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Are the WSO programs in the WSO section legit?

    Hello I am new to this forum and IM in general How legit are the programs being advertised and promoted in the WSO section of WF? How can I sift ... [read more]

  • 147 {{ upvoteCount | shortNum }}

    Tons of Bad Advice In This Thread

    Most people that come to the forum are looking for advice on how to build their business or to otherwise make more money. Thanks to all those willing to help ... [read more]

  • 5 {{ upvoteCount | shortNum }}

    Need Help - email marketing

    Trevor Pace in Email Marketing

    Lol I'm just confused really So I'm not sure on the content of my email campaigns. My niche is weight loss, and I found a product, it's a diet guide. ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Transferring a websites DA to another website

    I have a customer that is a real estate agent and has 2 websites. Currently one of them has a decent amount of backlinks, DA, etc. The other website, which ... [read more]