Copywriting With a More Artistic Flair

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I want to share with you one of my favorite quotes about writing from an author named Gary Provost:
"This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. Its like a stuck record. The ear demands some variety.

Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals--sounds that say listen to this, it is important."
This is a beautiful example of how to write with a more artistic, musical flair. It makes you want to continue reading, doesn't it?

Copywriters can do the same thing with their marketing copy as authors like Gary do with their books. This will make your copy appear more professional which will, in turn, present you as more of an industry expert in your field. Advertising and marketing ... it's all about perception. And that perception can be altered in all kinds of subtle ways.

Does anyone else have any advice to add on how to make one's copy a little more artistic?
#copywriting #artistic #copywriting #flair #gary provost
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  • Profile picture of the author ewenmack
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  • Profile picture of the author SARubin
    Originally Posted by Best Seller View Post

    I want to share with you one of my favorite quotes about writing from an author named Gary Provost:
    "This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. Its like a stuck record. The ear demands some variety.

    Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals--sounds that say listen to this, it is important."
    This is a beautiful example of how to write with a more artistic, musical flair. It makes you want to continue reading, doesn't it?

    it's all about perception. And that perception can be altered in all kinds of subtle ways.

    Does anyone else have any advice to add on how to make one's copy a little more artistic?
    I agree that variety is the "spice of life." But the example here is a little unfair, to be sure.

    The first paragraph (the one with only 5 word sentences) is subtly boring, regardless of the sentence length.

    It's using words like "monotonous," "boring," "stuck record." almost like it's subliminally telling you to be bored.

    The second paragraph is using words like "
    create music," "pleasant," "harmony," " energy" and it also has a couple sentences that start with the word "And" which acts like a nice transition word to keep us reading.


    That being said... I agree that varying sentence length is important, to keep the writing flowing and more interesting. But even more important is writing something that's interesting to read in the first place.



    • Profile picture of the author Best Seller
      Originally Posted by SARubin View Post

      I agree that variety is the "spice of life." But the example here is a little unfair, to be sure.

      The first paragraph (the one with only 5 word sentences) is subtly boring, regardless of the sentence length.

      It's using words like "monotonous," "boring," "stuck record." almost like it's subliminally telling you to be bored.

      The second paragraph is using words like "
      create music," "pleasant," "harmony," " energy" and it also has a couple sentences that start with the word "And" which acts like a nice transition word to keep us reading.


      That being said... I agree that varying sentence length is important, to keep the writing flowing and more interesting. But even more important is writing something that's interesting to read in the first place.



      What you're saying is so true. As I said, perception can be altered in all kinds of subtle ways ... and that can be in the writing quality and the imagery that the chosen words create inside a person's mind. The more "artistic" your copywriting, the better your chance is at closing the sale. True art comes in many different forms.
  • Profile picture of the author Mdshohidulislamrobin
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  • Profile picture of the author MortonHill
    A nice and inspiring article about writing. Making music with words.
  • Profile picture of the author heaththompson
    Not a great self-advertisement, I admit but I kind of go crazy with my writing. I focus on Product Descriptions and I love it. It doesn't seem to matter how dull the item is I just love to write in a rather funky, unhinged way. I don't get that for any other type of copy I write but it seems to work for products.

    Now I go and lie back down in the box for a while

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