Finished My Salesletter But......
I just finished my salesletter but before I start to get my JV's promoting it I would like to know your opinion on something.
Do you think it is ok using a story to make the letter convert better even if it's fake. I mean I am selling a product againced acne but I never had it in my life. I see many letters that use personal expirience examples to show empathy.
What is your opinion on this?
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