The Secret Of HostGator.com Marketing

by Jonathan 2.0 3 replies
While searching music on YouTube.com I
remembered why I liked "HostGator" as a
Company/brand name. It's not just something
"cute."

The (let's say) "subliminal aspect" is that you're
with a Company that (literally according to their
tag line ...) "Eats up the competition." What
they're doing is subtly communicating that with
HostGator.com you're safe.

And that's pretty much what the YouTube.com ad
expressed, yet ever so subtly.
#copywriting #hostgatorcom #marketing #secret
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  • Profile picture of the author NewEnglandah
    The names the digital age has created is amazing. Google, Yahoo, eMail, eBook, YouTube, Hostgator, GoDaddy and many many more.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by NewEnglandah View Post

      The names the digital age has created is amazing. Google, Yahoo, eMail, eBook, YouTube, Hostgator, GoDaddy and many many more.
      I agree, They are amazing. "Yahoo" was a great Domain/Brand name because when they started out the "Net" was kind of "A Wild West" meaning that many people weren't familiar with searching (etc.) online.

      "Yahoo!" = Let's search/ride the Net.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author jessegilbert
    Yep. HostGator does some pretty good marketing. It goes to show brand name counts for a lot - though many don't focus on this aspect of creating a name and character as this was more prominent pre-internet age with cartoons and classic branding.
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