remembered why I liked "HostGator" as a
Company/brand name. It's not just something
The (let's say) "subliminal aspect" is that you're
with a Company that (literally according to their
tag line ...) "Eats up the competition." What
they're doing is subtly communicating that with
HostGator.com you're safe.
And that's pretty much what the YouTube.com ad
expressed, yet ever so subtly.