Storytelling 2017

by Diana S 6 replies
Hi everyone,

I'm a firm believer that storytelling is an integral part of every type of writing, be it sales copy, article writing, blogging, etc. I just did some exploring on this forum and found some great storytelling threads from about 5 years ago. Many have even suggested that copywriting and fiction writing are closely related in that sense.

I've been a creative writer my entire life, but I was surprised to find that my skill set worked very well in the writing of sales copy that I currently do 9-5.

Would anyone like to discuss storytelling trends for 2017 and going forward? What's your take on the above, in general?

I think this topic is due for a revisit, so any input would be greatly appreciated!
#copywriting #2017 #storytelling
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  • Profile picture of the author iwantbreak
    the five trends that will revolutionize storytelling in my opinion are:
    interactive appeal
    virtual reality
    internet of things (IoT)
    real time storytelling
    wearable technology
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    • Profile picture of the author Diana S
      Originally Posted by iwantbreak View Post

      the five trends that will revolutionize storytelling in my opinion are:
      interactive appeal
      virtual reality
      internet of things (IoT)
      real time storytelling
      wearable technology
      Could you elaborate on how each of these will revolutionize storytelling?
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  • Profile picture of the author NCMediaInc
    Many experts list emotional engagement as a leading trend in storytelling, however, the truth is that emotional engagement always has been and always will be the key to selling. You see, emotional engagement is the sister to rational engagement.

    Simply put....if you can connect with a prospective buyer or customer on an emotional level, and you have the solution to what the prospective buyer/customer needs, then regardless of the cost, it seems totally rational in the prospect's mind to buy it whatever it is you're selling.

    BUT, please be warned: don't just tell a story for telling a story sake. The story has to be a good story and authentic, otherwise, you're better off not telling a story at all.
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  • Profile picture of the author TomAndrews
    Hey Diana,

    Listen to what NCMediaInc said; he/she summed it up perfectly.

    What makes a good story today is, at its core, no different to what made a good story thousands of years ago.

    Of course, there will always be new mediums to tell your story, as "iwantbreak" said.

    But the aim of any story in your sales copy should be to evoke an emotional response from people.


    Because people make buying-decisions based on emotion. Sure, you do need to satisfy the logical part of their brain in order to get the sale. But only after you've already got their emotional buy-in.

    In terms of who the story should be about, the most common thing is to tell your own story, or turn a client testimonial into a "proper" story.

    The basic framework of storytelling in sales is this:

    1) Start the story at a low point in your life, when you were experiencing some kind of pain. (This should mimic what your ideal prospect is currently feeling when they read your sales letter.)

    2) Rub salt into the wound further. Talk about how bad things got. Make your prospect think, "If I don't get this sorted soon, I'll have all this still to come..."

    3) Then, when you've bashed your prospect's head against the ground to the point they can't take it anymore, you bring them up again and show them the light, so to speak. And this is where you introduce your solution.

    4) Talk of specific benefits you're now seeing in your life. Make your prospect desire these.


    Let's connect on Facebook because it's always good to meet fellow marketers. Send me a friend request:

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  • Profile picture of the author Princess Balestra
    "Would anyone like to discuss storytelling trends for 2017 and going forward?"

    The present moment is an eternal cliffhanger.

    Lightin' fuses is for blowin' stuff together.

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