Anyone tried "Diversionary Confusion Tactic" to improve the email open rate?

by yuvrajsinhspaceo 5 replies
I just read about this tactic on Quora.

Here is the link:https://www.quora.com/What-is-the-be.../Philip-Nunn-2

I guess we can use it in writing headline or subject line to get the attention.

Did anyone try it before?
#copywriting #email #improve #open #rate
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  • Profile picture of the author GordonJ
    Originally Posted by yuvrajsinhspaceo View Post

    I just read about this tactic on Quora.

    Here is the link:https://www.quora.com/What-is-the-be.../Philip-Nunn-2

    I guess we can use it in writing headline or subject line to get the attention.

    Did anyone try it before?
    Confusion. Diversion. MAGIC. Sure, all based in psychology, found extensively in the work of Milton Erickson. He calls one technique:

    Distraction in the Dynamics of Two- Way Communication, where the conscious and subconscious are engaged with; are you willing to find that out.

    Glenn Osborn uses NLP in his copywriting and is a master at distraction technique in person. Google him.

    It is one of the most useful ATTENTION gaining techniques available.

    GordonJ
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  • Profile picture of the author SARubin
    Originally Posted by yuvrajsinhspaceo View Post

    I guess we can use it in writing headline or subject line to get the attention.

    Did anyone try it before?

    I think confusion tactics work for email subject lines, primarily due to the curiosity factor.

    I get emails from Ben Settle, everyday. And his subject lines are often confusing.

    My first response is usually "what the heck is this whack-o talking about now?" But sure as I'm sittin' here... I open most of em' just to find out what he's up to.
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    • Profile picture of the author yuvrajsinhspaceo
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      Yuvrajsinh is a Growth Strategist at Space-O Technologies.

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    • Profile picture of the author Oziboomer
      Originally Posted by SARubin View Post

      I think confusion tactics work for email subject lines, primarily due to the curiosity factor.

      I get emails from Ben Settle, everyday. And his subject lines are often confusing.

      My first response is usually "what the heck is this whack-o talking about now?" But sure as I'm sittin' here... I open most of em' just to find out what he's up to.
      Choice of using Direct or Blind subject lines does depend on how well the relationship is established.

      If the goal is to get the email opened then the blind email may get greater open rates but then are you also going to have a blind offer within the email which also might get higher click throughs but is that going to be the best outcome overall.

      If on the other hand you are using a direct headline the email open rate may be lower but the person opening has pre-qualified themselves by opening the email and then if they want what is being offered inside the email they will follow the CTA and you may have a higher return at the end of the day.

      There should be a balance between direct and blind subject lines.

      There are other rings to measure other than open rates.

      Best regards,

      Ozi
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      • Profile picture of the author SARubin
        Originally Posted by Oziboomer View Post

        Choice of using Direct or Blind subject lines does depend on how well the relationship is established.

        There are other rings to measure other than open rates.

        Best regards,

        Ozi
        Very true Ozi,

        As far as the Ben Settle's email... His emails are usually a bit off the wall and peculiar (from the subject line, right through to the end of his message) but that's his style and he stays true to it.

        As a result he's built a following, and he makes quite a lot of money selling his "email players" newsletter. It's a paper and print newsletter that goes for (I believe) $97 a month?

        I haven't subscribed to it, yet, but apparently it's made him quite wealthy over the years.
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