How many words should be used in a press release?

by viwixupo 9 replies
I write Press Release for my website, I don't know how many words should be use
#copywriting #press #release #words
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  • Profile picture of the author yukon
    At least 7 words, maybe more.
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  • Profile picture of the author jessicamorgan
    300 to 400 at least. It is important that NEWS is properly delivered.
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  • Profile picture of the author Oziboomer
    Originally Posted by viwixupo View Post

    I write Press Release for my website, I don't know how many words should be use
    If on TWITTER then only 160 Characters.

    Best to use the number that gets the point across and have a link and real contact information for any legitimate journo to get hold of you for further material.

    Best regards,

    Ozi
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  • Profile picture of the author timokeefe
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    In a former life I did some work with a major news publisher here in Australia. Basically, for a news article that is simply covering the facts of an event, they'll aim for 600 words. That's pretty much what you should go for as well.
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  • Profile picture of the author Rosca
    If anything, 300 words is a good starting point.

    You don't want to go overboard and bore your audience with 1000 word press releases. I'd say, get your point across.

    After drafting your release, cut off any added fluff that might detract your readers from understanding what you're trying to give them.
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  • Profile picture of the author DABK
    How many do you need to describe your news?

    That's how many you should use.

    Originally Posted by viwixupo View Post

    I write Press Release for my website, I don't know how many words should be use
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  • Profile picture of the author Zentech
    300-600 words as a base
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  • Profile picture of the author Marcel Szop
    In my previous work I wrote a standard press release for 2000 characters with a space - for basics and simple www. Better quality texts had at least 2500 characters with space - website with high pr.
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  • Profile picture of the author johnsimth
    300–500 words would be better. Not less than 300 words and more than 500 could be too long. Using too many links makes the press release quite spammy.
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