What problems do you face as a copywriter?

Really, the only problems are dealing with clients.

Everything else, if you're a professional, is just part of your job. What you're supposed to be good at.

But, clients on the other hand....sigh....

I suppose it comes down to setting expectations

Clients who go "AWOL" on me after I deliver 2 or 3 top-notch content..then they order for more having not settled the previous. Haloo...

I see.

Other than issues dealing with clients...(which is a problem some copywriters wish they had)

What challenges are there in terms of the actual researching and writing process?

This goes for people writing copy for their own products too...

P.S. Balestra...Can you explain "Lightin' fuses is for blowin' stuff together."

It sounds fun but not sure if I got the meaning. is it missing the word 'up'?

re: 'formatting copy with HTML because I'm not a designer'

Most email marketing services will have an email builder built in - whereby you can export the HTML code from, even from a free account.

Well Jesse,

My answer might not help you if this thread if for some type of market research, for an upcoming book you're writing.

But you did ask the question, so here's my answer (although, I never liked the word "problem," because in my life I don't have any "problems"... I only have challenges that need to be conquered)

Anyway...


I've been doing this for a lot of years. And one thing I (and some other copywriters I know) still have to look out for is "falling in love with our own words."

Of course, when I sit down to write a sales piece I'm fully aware that I'll need to go back and edit the piece, to cut out all the useless fat.

And consciously I understand I'm writing copy to sell something to OTHER people, and me loving what I wrote doesn't matter (All that matters is if the market loves it)

But sometimes I'll write a piece that I think is great. It has a bunch of powerful words, and the structure of the piece looks like a winner. I may even give myself a "pat on the back" because of how brilliant I am.

But if it doesn't convert, then I have to decide what to rearrange... what words to replace... and what sentences to cut out altogether.

If I cut one line, will the next line even make sense anymore? Or do I need to cut that line out also? And I love that next line... it's perfect! (or is it?)

Also, there's the possibility that the whole piece needs to be scrapped, and started over from scratch?

But if it can be saved, which of my children do I kill off so the others can live, and flourish? (OK... that might be just a touch melodramatic)


Anyway, to make a short story just a little longer... falling in love with my own words is one challenge I sometimes face, when it comes to writing sales copy.

Devoting time to the marketing activities!!! I'm a freelance copywriter. While you may prefer to spend all of your days doing nothing but writing, the truth is you won't survive in this field if you don't know how to sell your services.

Clients don't understand that I can't make up the content for their website or sales letter. I need content from them first which I can turn into effective copy for them -- but only based on their outline, bullet points, answers to my questions -- first!

For example some projects gets delayed / Clients does not pay / You finish all your projects and after that discover you have N0 Leads !

As a copywriter, you are getting people to buy something. Put more correctly, you are trying to convince them to buy what they wouldnt normally. You need the best of persuasion and being able to hit the point with as few words as possible!

I'd have to agree. Clients are my main problem. Some of them are unpredictable af. But don't get me wrong, most of my clients are professional and generous.

I'd have to agree with clients. Some are unpredictable, really.

When writing an article on a new topic research may take much time and you can't neglect this step as you should prepare information that will be valued by your readers. As for clients, I had experience with different "types" of them, both tough and nice. What is great about tough clients is that you really learn from each case becoming wiser
The more challenges you face, the more experienced you become.

there's not much of a problem . The problems that I always encounter are just dealing with clients that is hard to communicate with.

To my mind the most difficult thing sometimes could be the subject of the article. For instance, sometimes I have to write on topics, which I am completely unaware. In this case, I need to do an investigation first and only then start writing. And it can take much time to create a good piece.

Clients are the biggest issue for me as well. Most of them are awesome, but you sometimes get the problematic ones, or even those that just outright rob you of your work.

there's no such main problems in copy writing only the clients that are hard to communicate with are the problems that I always encounter.

As for me, the problem is correct grammar and spelling. Writing in English is our second language... so I need something to correct my writing. I used Grammarly online program proofreader... I don't know if there is another online proofreader that is free... Grammarly is limited if you are not a premium member.

various of copy write issue we were face in copy writting