How to write extremely seductive sales copy?

20 replies
I want to make a good number of sale on my blog. I am currently trying in the affiliate marketing sector. I am very much new to this. I would like to know that how do I get irresistible and sexy sales copy which is surely going to make my readers buy from me. Like it has to be so good that if the reader reads the first sentence he/she will have to finish reading the whole sales copy. And after reading he or she will be highly motivated to buy from my website. And I will get a good commission.

And I am not selling any bad product through affiliate marketing. What I am trying to sell are actually the good things.

But no matter what I wanna learn the way to write sales copy that is very much irresistible for anything. It may be online courses or it maybe a part of an automobile.

I am already doing a course on Udemy. It's about how to write a really good story. That can lead to a lot of sales.

Thanks a lot in advance.
#copy #extremely #sales #seductive #write
  • Profile picture of the author Oziboomer
    Originally Posted by omeeishrak View Post

    Like it has to be so good that if the reader reads the first sentence he/she will have to finish reading the whole sales copy.
    That is probably one of the goals of every copywriter.

    Remember you only have to get the reader to read the next line.

    Then that line moves them to the next.

    There is more to it than that but don't think you can write one line and somehow magically everyone is hypnotised into reading everything.

    Learn about structure.

    Learn about psychology.

    Learn about the reasons why people buy.

    Best regards,

    Ozi
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    • Profile picture of the author omeeishrak
      How do I learn those?
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  • Profile picture of the author yukon
    Banned
    Originally Posted by omeeishrak View Post

    I want to make a good number of sale on my blog. I am currently trying in the affiliate marketing sector. I am very much new to this. I would like to know that how do I get irresistible and sexy sales copy which is surely going to make my readers buy from me. Like it has to be so good that if the reader reads the first sentence he/she will have to finish reading the whole sales copy. And after reading he or she will be highly motivated to buy from my website. And I will get a good commission.

    And I am not selling any bad product through affiliate marketing. What I am trying to sell are actually the good things.

    But no matter what I wanna learn the way to write sales copy that is very much irresistible for anything. It may be online courses or it maybe a part of an automobile.

    I am already doing a course on Udemy. It's about how to write a really good story. That can lead to a lot of sales.

    Thanks a lot in advance.









    Look at sales copy from businesses with BIG money






    Now remove the stop words and you have a list of keywords to work with.
    • [product name]
    • beverages
    • experiences
    • explore
    • feeling
    • paired
    • refreshing
    • rewarding
    • taste
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    • Profile picture of the author omeeishrak
      I didn't understand. I am sorry, I am new to this. Can you break it down a bit? Please!
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  • Profile picture of the author RickDuris
    No. No. No.

    As an affiliate marketer, you don't have to, you should not have to, write seductive sales copy.

    Depending on the products you pick, that should have been done already. The product owner has probably invested thousands to have that copy written and converting.

    So what should you be doing?

    You should be writing interesting, educational and maybe sometimes entertaining content. Presell pages. When you do it right, the reader naturally clicks through to the sales page.

    That's your job. To presell the solution. Warm them up, so by the time the readers see the link, they're open to being sold to.

    It's not as hard as writing the sales copy.

    Let me give you a simple formula for the presell content:

    1. Describe their problem. Create empathy and awareness around the costs of having to deal with the problem.

    2. Propose a solution. I usually propose a free, do-it-yourself solution. Because that's what the reader is usually looking for when they're interested.

    3. Have a "fly-in-the-ointment" problem with the do-it-yourself solution.

    4. Then propose a better, more surefire way to solve the problem--quicker, faster, more professionally, more expertly, guaranteed, etc. Your link to the sales page goes somewhere in here.

    That's pretty much all you have to do. Do it well and you can drive cold traffic all day long, and the sales page will do its part--if you do your job on the presell page.

    For instance, you're selling a weight loss infoproduct.

    1. You talk about the downsides of being overweight. Agitate the problem.

    2. Tell them about a free solution. e.g. "Three foods for a flat belly".

    3. Then we say "The three foods have done wonders but they're not the total solution."

    4. Propose a comprehensive plan called "The Flat Belly Meal Plan". To find out more, click here.
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    • Profile picture of the author omeeishrak
      Damn! You are an expert! Thanks a lot! You are completely right indeed. Many products on clickbank provide their affiliates with those.

      But many don't provide with sales copy. That's the problem. Such as Fiverr, Bluehost, Grammarly etc.
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  • Profile picture of the author depotgang
    Pick up a course from John Carleton
    Signature

    Learn how to start your own Solo Ad Business without an autoresponder or build a list. It's Fast Fun and Profitable. https://soloadmasterclass.com/

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  • Profile picture of the author itgodz
    Apart the suggestions given here, here are my inputs
    • Write like you are talking to somebody face to face
    • Start with the biggest, most critical problem this person is facing
    • Then tell them what outcome they can expect after using your product, the best case scenario
    • Then go in detail but focus more on writing about the benefits, instead of writing about the features
    • Build the hype and show the value so that they start getting an idea of how much money they can save/earn by using this product... make it a very big number
    • Just before the call to action, tell them the cost of your product, make sure it is significantly less than the figure above
    • Then give them a super awesome bonus... something like "An offer you cannot refuse"
    • Think of all the objections going through the mind of this reader, adress them one by one under it
    • Keep the language and the tone of your writing genuine, like a friend helping another friend
    • Use the jargon and terms that makes sense to your reader.

    Apart from these, I also suggest couple of tools that will help you eliminate common writing mistakes and improve your writing.
    1. Hemingway App: This is a free proof reading app that corrects your structure etc
    2. Grammarly: It checks for grammatical mistakes in your copy

    I have seen that checking my content with these two tools usually improves the writing a bit.

    Hope this helps
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    • Profile picture of the author omeeishrak
      I have tried to what you have said. Thanks a lot for suggesting me the tools.
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  • Profile picture of the author SARubin
    Originally Posted by omeeishrak View Post

    I am very much new to this. I would like to know that how do I get irresistible and sexy sales copy which is surely going to make my readers buy from me. Like it has to be so good that if the reader reads the first sentence he/she will have to finish reading the whole sales copy. And after reading he or she will be highly motivated to buy from my website. And I will get a good commission.

    And I am not selling any bad product through affiliate marketing. What I am trying to sell are actually the good things.

    But no matter what I wanna learn the way to write sales copy that is very much irresistible for anything. It may be online courses or it maybe a part of an automobile.

    I am already doing a course on Udemy. It's about how to write a really good story. That can lead to a lot of sales.

    Thanks a lot in advance.

    I have exactly what you're looking for. The perfect copywriting system that will teach you everything you need to know, to write irresistible and sexy sales copy. The kind of copy that will have your readers drooling over every word you write.

    My system will quickly, and easily, teach you to write magnetic sales copy that will keep your visitors hypnotized, from the very first sentence, to the end of your page.

    By the time your visitors are done reading your magical words, they'll have their credit cards out, and will be practically demanding you to take their money!

    My system is a simple
    step-by-step formula. And once you learn it you will own the keys to the kingdom. Every time you sit down to write, it will be like printing out money.

    But you must act now! Because I'm only offering access to my guaranteed system, to the first 12 students who contact me. And 9 seats are already taken. I may never offer this opportunity again. So please hurry, before it's too late!

    To register for my proprietary training course, there's only one thing you need to do RIGHT NOW. And here it is...


    Keep your money in your pocket. Because everything I just said is total crap!


    You came here looking for help, and I actually do want to help you. Part of that help is steering you away from the false ideas that will only lead to discouragement.


    There's actually 2 lessons I want to share with you...


    1) There is no such thing as sales copy that works on everyone. A great deal of it has to do with your market, the media, and the timing.

    I've seen sub-par copy return impressive response rates simply because it went to the right people, at the right time.

    I've also seen really good copy that tanked, because it went to the wrong target. (or at the wrong time)


    As an example from your own post - "a part of an automobile."


    You can write the most compelling sales copy in the world about Mercedes Benz parts... And your affiliate link could direct to the most reputable Mercedes parts dealer in the world. But you won't sell very much to the millions of Hyundai drivers who might show up to your site.

    I hope that makes sense to you?



    2) The second lesson I hope you garner from my response is this...

    Sales copy, good sales copy, is a craft that takes time and dedication to learn.

    If you go searching for some "magic copywriting formula" to make all your readers buy from you, you will find thousands ( maybe millions? ) of websites that will offer you the quick and easy path to all your dreams.

    Unfortunately, when you finally wake up, the only thing you'll have is a bank account that's a few thousand dollars lighter.

    Many of these dream selling websites will sound a bit like the first few paragraphs of my post here. (I encourage you to re-read my first few paragraphs, because if you find a website using a similar sales message, then I hope you will click away, and NOT give them any of your money)

    I'm not trying to scare you away from copywriting. Quite the opposite in fact... I'm trying to encourage you to learn it the right way.

    If the Udemy course you're taking helps you, then that's a good start. When you finish it, take another course from a reputable copywriter (or copy coach) and continue your education.

    Also, start writing... test what you've written... measure the results, and make changes to your copy... and test some more.

    It will take time and dedication to get close to the level you're aspiring to. Most people give up because it's too much like work. But if you really want it, stay the course and you can achieve it.

    I could talk about this stuff for hours. But this is a forum post, not a full length book. So I'll just leave you with one final thought...

    While there are formulas you can model, and templates you can use, that will help you get started with your copy, If you're looking for some "secret sauce" or "magic formula" to make all your readers buy from you, I'm afraid that doesn't exist.
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    • Profile picture of the author omeeishrak
      Yeah well so is it worth it to outsource sales copy from the professionals on Fiverr?

      And how do I deliver my content to the right people at the right time?
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      • Profile picture of the author SARubin
        Originally Posted by omeeishrak View Post

        Yeah well so is it worth it to outsource sales copy from the professionals on Fiverr?
        No. Don't outsource to fiverr, or you'll never get good at writing copy. (also, there's very few "professionals" on fiverr. Most cheap five dollar copy is just that... cheap five dollar copy, and it's rarely ever good)

        I guess what I was trying to say is you should learn to write your own copy. Just be realistic about learning it so you don't get taken advantage of by someone making you false promises, about how easy it will be.

        Whenever I see someone looking for the magic formula, it reminds me of all the thousands of dollars I wasted when I was first starting out, all those years ago. And I just want to save you from making the same mistakes I made.

        You can learn to write good copy, and it's not rocket science. But there's no magic recipe that will make you a top saleswriter overnight.

        Originally Posted by omeeishrak View Post

        And how do I deliver my content to the right people at the right time?
        That's where research comes in. Finding the right people isn't that difficult.

        Take the Mercedes car parts example, again. Find a Mercedes enthusiasts forum, or a Mercedes group on Facebook, and you can be pretty sure they're interested in Mercedes automobiles.

        You can also lurk around and quickly learn how they speak, and what they think like.

        This method is just one example of research, and it can work for just about any particular group you're writing for.

        Make sense?

        As for timing? That's a bit trickier. There are certain metrics that can give you clues as to a persons potential buying behavior, but knowing exactly when a person is ready to buy is not an exact science, because there's the emotional factors that can be unpredictable.

        So just write for your audience in your own conversational style, about the things they want to hear. Become the go-to person for whatever your niche is. Write with enthusiasm and authority, and as if your topic is the greatest thing since sliced bread. Always write with your readers interest in mind. When people read what your saying, if they're ready to buy, then they will buy from you.
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        • Profile picture of the author omeeishrak
          Wow! That was really really helpful. Thanks a lot! I can't think you enough! You are awesome!
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        • Profile picture of the author GordonJ
          Originally Posted by SARubin View Post

          No. Don't outsource to fiverr, or you'll never get good at writing copy. (also, there's very few "professionals" on fiverr. Most cheap five dollar copy is just that... cheap five dollar copy, and it's rarely ever good)

          I guess what I was trying to say is you should learn to write your own copy. Just be realistic about learning it so you don't get taken advantage of by someone making you false promises, about how easy it will be.

          Whenever I see someone looking for the magic formula, it reminds me of all the thousands of dollars I wasted when I was first starting out, all those years ago. And I just want to save you from making the same mistakes I made.

          You can learn to write good copy, and it's not rocket science. But there's no magic recipe that will make you a top saleswriter overnight.



          That's where research comes in. Finding the right people isn't that difficult.

          Take the Mercedes car parts example, again. Find a Mercedes enthusiasts forum, or a Mercedes group on Facebook, and you can be pretty sure they're interested in Mercedes automobiles.

          You can also lurk around and quickly learn how they speak, and what they think like.

          This method is just one example of research, and it can work for just about any particular group you're writing for.

          Make sense?

          As for timing? That's a bit trickier. There are certain metrics that can give you clues as to a persons potential buying behavior, but knowing exactly when a person is ready to buy is not an exact science, because there's the emotional factors that can be unpredictable.

          So just write for your audience in your own conversational style, about the things they want to hear. Become the go-to person for whatever your niche is. Write with enthusiasm and authority, and as if your topic is the greatest thing since sliced bread. Always write with your readers interest in mind. When people read what your saying, if they're ready to buy, then they will buy from you.

          First, SARubin, so glad you are here. Many of the experienced voices have fallen silent, deeming this forum to be, apparently, a waste of their time.

          So, THANKS for picking up the Baton and running with it.

          If you would, can you expound a little bit on reader's interest?

          What do you do to find it and what appeals to this do you use?

          I have a slightly different take, although, it may be splitting hairs, I'm not sure.

          But before I toss mine out there, I'd like to see what you think about targeting your reader's interest. Is this where demographic and/or psychograpics come into play re: copy?

          GordonJ
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          • Profile picture of the author SARubin
            Originally Posted by GordonJ View Post

            First, SARubin, so glad you are here. Many of the experienced voices have fallen silent, deeming this forum to be, apparently, a waste of their time.

            So, THANKS for picking up the Baton and running with it.

            If you would, can you expound a little bit on reader's interest?

            What do you do to find it and what appeals to this do you use?

            I have a slightly different take, although, it may be splitting hairs, I'm not sure.

            But before I toss mine out there, I'd like to see what you think about targeting your reader's interest. Is this where demographic and/or psychograpics come into play re: copy?

            GordonJ
            Hi GordonJ,

            First off, let me say thank you for the compliment. Coming from you, I consider it extremely high praise.

            I guess what I was touching on with my comment, was just a basic mindset of writing with the interest of our readers in mind. And talk about what "they" care about.

            Nothing fancy, just the understanding that everyone reads (or sees, or hears) our messages with the mindset of "what's in it for me." So we need to get out of our own heads, and into the world of our target market.


            Too much crap is written with the attitude of "How can I manipulate the market to buy what I'm selling?" And that attitude comes through in the copy. (albeit sometimes subliminally, but it's still there and people do pick up on it)

            But when we start with the mindset of "What is this market really interested in, and how can we bridge those interests with our offer?" Then the sincerity of trying to enter their world, and provide actual value, comes through with the words we use.

            So, I don't know if I'd call it psychographics, or social psychology, or just plain empathy.

            But to quote Zig Ziglar "No one cares how much you know, until they know how much you care... about them."


            I remember reading something from Eugene Schwartz where he said if a movie is a box office hit, then he'd go watch it. If it was a blockbuster at the theater, then he'd go see it multiple times, because it was a clear indication of what society was interested in at the time.

            And that would help him adjust his copy to better align with those interests.


            Can you imagine promoting a Jedi weight loss program, at the height of the Star Wars craze? If you could figure out how to get past all the trademark infringement lawsuits, you could make billions.


            As far as where to find the targets interest? The internet has become of treasure trove of research. With all the chat forums and segmented groups of people sharing similar interests, it's almost too easy.

            It still takes a while to submerse ourselves in their world. But at least we don't need to travel hundreds of miles to take part in any conventions.

            As far as which appeals to use? It varies depending on the common murmurings of the market. Usually one or more of the basic motivators, like..
            .
            Greed, Pride, Fear of loss, Vanity, Need for safety and security, etc.


            So, that's all I was really touching on when I said "write with your readers interest in mind." Talk about the things they care about, with sincerity, and they'll be far more likely to listen to what you have to say. Then you can bridge your offer into what they're already interested in.


            Don't know if that's close to what you were thinking? But I'd love to hear your thoughts on the subject.

            If it's similar to my thoughts, perhaps you could expand on it even further?

            If you have a different take, then that would be great to hear as well, so I could add another point of view to my knowledge. (always interested in sharing with, and learning from, like minded professionals)

            All the best,
            SAR
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            • Profile picture of the author GordonJ
              Yes, I see. I'm always amazed to see copy which has a lot of I and Me up front, where the reader needs to have a lot of WIIFM, so he stays a reader.

              First mindset as a a marketer: it is just as easy to pick products to sell which don't need copy. At my supermarket they sell just as much cheap toilet paper as they do the brand name the bears use, (which explains all those piles in the woods).

              So product choice determines the IF and KIND of copy I need, and if needed, then I want someone experienced in that market to write my copy.

              Copywriting as a Biz-Op is at an all time high, and there is a lot of money being spent and untold numbers of people calling themselves copywriters who can't get work (they don't write good copy for their services???)

              2nd mindset; if my product is in an evergreen market, like weight loss...how does the copy make it stand out? And this MAY be, because of the appeal which resonates AT THE TIME of the reading of the promotion (I call this the intersection).

              Two 30 year old women, both 20+ pounds overweight. But one has an infant, the other has a wedding to go to and she is the bridesmaid. Both want to lose weight, as quickly as they can.

              Most copy in this arena sounds all the same, but a FACEBOOK ad could target the mother specifically and use her new "buzz words", like sleep, anxiety. Whatever. So her intersection with copy will be different from the copy toward the bridesmaid. Add about 2-5 more overweight 30 year olds into your target markets, and you'll see that one size does not fit all.

              Now, if you have the money to hire Oprah as your spokesperson, your copy gets easier to write. For a small operation, there is still plenty of money to be made if THE COPY ADDRESSES THEIR "INTEREST" AT THE TIME.

              The 3rd mindset is about Lifetime Value. And if that is my intent with the copy, it is probably more about finding types, or groups and allows for a break even or even a loss for the customer acquisition.

              Real life: HIGHLIGHTS for Children used to go 5 years in debt, that is, it would take them 5 years to break even on customer acquisition, but the LTV was over 10 years, giving them the profits. My experience shows there is a different type of copy for longer LTV. Two years ago, QVC added a data analysis division, to leverage their customers data.

              On air pitches now focus on time of day, and you'd notice a subtle but sublime difference in when and what they pitch and, you'll HEAR more appeals being made to "types" of customers.

              So, my thought about "what they are interested in" is, it depends, although I am in agreement with what you wrote. I like the idea of writing about what they care about.

              OK. I have some really cheap toilet paper for sale, and it is soft as a baby's butt too, albeit a baby grizzly!

              GordonJ

              Originally Posted by SARubin View Post

              Hi GordonJ,

              First off, let me say thank you for the compliment. Coming from you, I consider it extremely high praise.

              I guess what I was touching on with my comment, was just a basic mindset of writing with the interest of our readers in mind. And talk about what "they" care about.

              Nothing fancy, just the understanding that everyone reads (or sees, or hears) our messages with the mindset of "what's in it for me." So we need to get out of our own heads, and into the world of our target market.


              Too much crap is written with the attitude of "How can I manipulate the market to buy what I'm selling?" And that attitude comes through in the copy. (albeit sometimes subliminally, but it's still there and people do pick up on it)

              But when we start with the mindset of "What is this market really interested in, and how can we bridge those interests with our offer?" Then the sincerity of trying to enter their world, and provide actual value, comes through with the words we use.

              So, I don't know if I'd call it psychographics, or social psychology, or just plain empathy.

              But to quote Zig Ziglar "No one cares how much you know, until they know how much you care... about them."


              I remember reading something from Eugene Schwartz where he said if a movie is a box office hit, then he'd go watch it. If it was a blockbuster at the theater, then he'd go see it multiple times, because it was a clear indication of what society was interested in at the time.

              And that would help him adjust his copy to better align with those interests.


              Can you imagine promoting a Jedi weight loss program, at the height of the Star Wars craze? If you could figure out how to get past all the trademark infringement lawsuits, you could make billions.


              As far as where to find the targets interest? The internet has become of treasure trove of research. With all the chat forums and segmented groups of people sharing similar interests, it's almost too easy.

              It still takes a while to submerse ourselves in their world. But at least we don't need to travel hundreds of miles to take part in any conventions.

              As far as which appeals to use? It varies depending on the common murmurings of the market. Usually one or more of the basic motivators, like..
              .
              Greed, Pride, Fear of loss, Vanity, Need for safety and security, etc.


              So, that's all I was really touching on when I said "write with your readers interest in mind." Talk about the things they care about, with sincerity, and they'll be far more likely to listen to what you have to say. Then you can bridge your offer into what they're already interested in.


              Don't know if that's close to what you were thinking? But I'd love to hear your thoughts on the subject.

              If it's similar to my thoughts, perhaps you could expand on it even further?

              If you have a different take, then that would be great to hear as well, so I could add another point of view to my knowledge. (always interested in sharing with, and learning from, like minded professionals)

              All the best,
              SAR
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              • Profile picture of the author SARubin
                Originally Posted by GordonJ View Post

                Yes, I see. I'm always amazed to see copy which has a lot of I and Me up front, where the reader needs to have a lot of WIIFM, so he stays a reader.

                First mindset as a a marketer: it is just as easy to pick products to sell which don't need copy. At my supermarket they sell just as much cheap toilet paper as they do the brand name the bears use, (which explains all those piles in the woods).

                So product choice determines the IF and KIND of copy I need, and if needed, then I want someone experienced in that market to write my copy.

                Copywriting as a Biz-Op is at an all time high, and there is a lot of money being spent and untold numbers of people calling themselves copywriters who can't get work (they don't write good copy for their services???)

                2nd mindset; if my product is in an evergreen market, like weight loss...how does the copy make it stand out? And this MAY be, because of the appeal which resonates AT THE TIME of the reading of the promotion (I call this the intersection).

                Two 30 year old women, both 20+ pounds overweight. But one has an infant, the other has a wedding to go to and she is the bridesmaid. Both want to lose weight, as quickly as they can.

                Most copy in this arena sounds all the same, but a FACEBOOK ad could target the mother specifically and use her new "buzz words", like sleep, anxiety. Whatever. So her intersection with copy will be different from the copy toward the bridesmaid. Add about 2-5 more overweight 30 year olds into your target markets, and you'll see that one size does not fit all.

                Now, if you have the money to hire Oprah as your spokesperson, your copy gets easier to write. For a small operation, there is still plenty of money to be made if THE COPY ADDRESSES THEIR "INTEREST" AT THE TIME.

                The 3rd mindset is about Lifetime Value. And if that is my intent with the copy, it is probably more about finding types, or groups and allows for a break even or even a loss for the customer acquisition.

                Real life: HIGHLIGHTS for Children used to go 5 years in debt, that is, it would take them 5 years to break even on customer acquisition, but the LTV was over 10 years, giving them the profits. My experience shows there is a different type of copy for longer LTV. Two years ago, QVC added a data analysis division, to leverage their customers data.

                On air pitches now focus on time of day, and you'd notice a subtle but sublime difference in when and what they pitch and, you'll HEAR more appeals being made to "types" of customers.

                So, my thought about "what they are interested in" is, it depends, although I am in agreement with what you wrote. I like the idea of writing about what they care about.

                OK. I have some really cheap toilet paper for sale, and it is soft as a baby's butt too, albeit a baby grizzly!

                GordonJ
                I agree... your thoughts are "spot on"

                Also, part of what I was saying, as far as writing about what the reader is interested in, is not trying to sell them on something they don't care about.

                Take your toilet paper example... if a group of people are talking about how they like strong, absorbent toilet paper, that doesn't leave lint behind on their butts, then we could spend all day talking about how our toilet paper is the lowest price.

                Or, we could spend a couple minutes talking about how our 2 ply toilet paper is strong, absorbent, and leaves no lint behind...

                I'd say it's pretty obvious which approach would sell more TP to this particular group.
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  • Thing is, future packs options.

    We would want always for shit to pan out expansively funsum, but we gotta admit sumtimes brute constraints dictate our choices.

    I figure all copy invites the prospect to consider a future.

    Could be ... we'll take that 10" dicka yours an' ADD AN EXTRA INCH.

    Or it could be ... here's the last ditch hope gonna stop them gangrenous ballsa yours rollin' down the insidea your pants an' away into oblivion.

    That's your FEELO range -- "how much better" vs "how much less worse" -- an' the beauty of it is, it is not dick-specific.

    Top down approach peps up the KOMODO DRAGON PISS FLAP ESSENCE for the dick inch, an' revs out the HANDY SHOE-MOUNTED NET (GUARANTEED 100% NYLON) for the haplessly descendin' testicularies.

    (These are examples btw -- not offers. FFS.)

    Thing is, who says anythin' gonna be anythin' whenya gotchya mind made up on stuff?

    Hell, I dunno -- mebbe sumone got touch onya immediate future options gonna kinda write out sumthin' sounds jus' right for Moi rn.
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author notregu
    For your copy to be a really good hit, it must appeal to the very attractions of your audience. You must be sure your copy goes down to attend to the individual taste of your audience. This way he bonds with your copy and you can make a sale.
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  • Profile picture of the author themercantileone
    Hello everyone! I would like to write a book about how to write copy that converts. I have written the intro and I would like to have your feedback. Looking for all sorts of comments!

    Easy Tips and Tricks to Write Copy That Converts

    Introduction
    This book is dedicated to entrepreneurs who are looking to increase their sales by improving the copy of their products. Whether you write your own copy, or hire a professional copywriter, this book is for you. It is essential for you to distinguish good copy from bad copy to publish copy that converts.

    In this book, we will cover the principles of writing copy that converts. There are four main pillars when it comes to writing good copy.

    First Pillar: Show How Your Product Is an Investment

    First, you must show your customers how your product is not an expense, but rather an investment. This concept applies whether they are looking to sell landscape design services or to sell new clothes. You must show your customers that they are not just wasting money on flowers, but that they are rather investing in increasing the value of their property.

    Moreover, you must show your customers that they are not just buying more clothes than they need, but that they are actually investing in enhancing their social status.

    Second Pillar: Show How You Care

    The second pillar of writing good copy is to show your customers how you care about them. This concept applies whether they are looking to invest in a skin rejuvenation treatment or to invest their money in your portfolio management services. You must show your customers that your spa truly cares about their well-being. Show them the emphasis that you put on their comfort and the extents that you will go to ensure a stress-free environment.

    Moreover, as a financial advising team, you owe yourself to show your investors that their financial success is what drives your business. Show them that if they don't win, you don't win.

    Third Pillar: Show How Your Product Helps

    The third pillar of writing copy that converts is to show your customers how your product will help them. Show them how your product or your company is their ally, and that your main goal is to help your customers reach their own goals. This concept applies whether they are looking to invest in a culinary robot because it helps them save time, money, or other resources.

    Show your customers how the culinary robot helps them save time by enabling them to multitask. Show your customers how the culinary robot helps them save money by enabling them to invest in a single device that replaces all other expensive devices. Show your customers how the culinary robot helps them save food, thus enabling them to reduce waste, be eco-friendly, and save more money.

    Fourth Pillar: Show How Others Are Already Benefiting

    The third pillar of writing good copy is to show your customers how others are already benefiting from your products or services. Show your customers how other people, just like them, are benefiting from investing in your product. Show your customers how other people are benefiting from an increase in their property value or from an enhancement in their social status.

    Show your customers how other people, just like them, are benefiting from trusting you taking care of them. Show your customers how other people are benefiting from an increase in net worth by creating an alliance with you and by aligning their goals with yours.

    Show your customers how your products or your company will help them. Are your customers looking to invest in a product that helps them save time, money, or other resources? Show your customers how you truly are their ally and how you are helping other customers reach their own goals. Show your customers how you are genuinely interested to help them solve their problems and reach their goals.

    'Showing' vs 'Telling'
    You will notice how in this book I will be talking a lot about 'how to show' your customers that they should invest in your product. I am not really referring to 'how to tell' your customers about all the good reasons to buy your product. Why is that? What is the real difference between 'showing' and 'telling' something to someone?

    The answer is simple: 'showing' converts while 'telling' does not. People don't want to be told what to do - even when doing so would be to their advantage. Customers want to be lead in the right path and want to be lead to reach their goals.

    'Showing' customers how they can truly benefit from your products involves the use of imagery in the copy. Imagery helps customers truly understand the impact of their investment. By using imagery, you are enabling your customers to deeply understand the meaning of their investment. By using imagery, you are engaging your customers' senses. You are gently guiding them toward realizing how great your product really is.

    Customers are interested to invest in your products or services because they are looking for your help to reach their goals. By using imagery, you are painting a portrait with words. You are painting your customer's portrait of their future selves. You are using imagery to portray your customers having invested in your products and being happier than ever for reaching their goals.

    By 'showing' your customers how your products will benefit them, you are using imagery that taps into their subconscious. The subconscious mind guides the customers' purchase behaviour just as much, if not more so, than their rational mind. A copy that is based on the four pillars and that uses imagery converts.

    This book shows numerous examples of how to apply the four pillars and to show imagery in your copy. I will show you concrete examples of good copy vs bad copy. The concepts apply to all industries and are broken down into easy tips and tricks that can be easily replicated by all copywriters.

    Satisfaction Guaranteed or Your Money Back

    If you read this book and did not think it could help you write copy that converts, I will refund your purchase. If you invested in this book and did not think you could get a return on your investment, I will give you your money back. If you don't think this book helped you in any way and is not worth a 5-star review, please accept my sincerest apologies as well as a full refund.

    Now let's get started! I'm so excited to show you countless easy tips and tricks that will help you write copy that converts!
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