Auto Responder Series Copy

Hi - just joined the forum and read your post. Your idea to mix content only with sales offers is spot on. Always lead with value first, so email 1 should be pure value - with an invitation to revisit the store and cash in on a discount coupon.

Then "sprinkle" in offers in emails 2, 3 etc. But, every email should provide value through content. Otherwise, emails later in the series get ignored. Later emails can be more salesy - but keep delivering value and more of your emails in the series will be opened.

Good luck

Since it is an e-commerce site what are you going to promote to those
who signed up? I guess that you sell different types of products?
EXCEPT you are selling just one type of product then it would be
hard to target those who signed up but haven't bought anything yet.

It would be a lot easier to target those who already bought a particular
product.

-Ray Edwards

There are a lot of variables to consider, but I disagree with the advice of providing content first, then selling your products.

You want to sell in EVERY single email.

Your readers are on your list because they want you to provide a solution, so give it to them.

This idea of providing lots of upfront value and content is just a way to justify a fear of selling.

Your readers also need to:

1) Be conditioned to click your links
2) See your often frequently and recently

A simple weekly email sequence could look like this:

Email #1: Promo
Email #2: Promo
Email #3: Reveal your offer
Email #4: Reminder
Email #4: Reminder

This is especially good for e-commerce since you have a large catalog of products you'll probably want to cycle through.

I'd start by promoting your Top Sellers.

You could put both of those targets on the autoresponder sequence I outlined above, and create a separate follow-up email sequence for buyers that:

1) Validates their decision to buy (to minimize returns)
2) Offers upsells

P.S. When I write client emails, they're usually around 150-300 words.

Shoot me a message if you'd like to discuss further.

- Dennis Demori

What is your product?

Who's your customer and what are they used to getting? I expect a certain type of email from whatever list I'm joining.

Some sell all the time and I still read them.

Some do content and sales and I still read them.

But if I expect one thing from you and you send stuff I didn't ask for I'll ignore you until you disappear or I'll do the logical thing and opt out.

There's some really good stuff from Ryan Deiss, right here: How To Build an Email Marketing Machine

Cheers,
Colm