Pre-sell Copy & Sales Copy: Which is Tougher to You?

by edmltw

Posted: 15 years ago 4 replies

COPY WRITING

While I was reading a book about copywriter my mind came out with this nagging question that does not seem to go away. Is it harder to convince someone to have the mindset to purchase or will it be harder to convince someone whom is interested to buy something?

My first response was that of Pre-sell copy. Because it is much harder to convince a person is not interested in your product to become curious and wanting to know more about it. Whereas sales copy is targeted to people whom already have the interest in your product and just need a few more motivational perks to get them to buy your product.

Then I thought about it. A real highly converting sales page is much, much tougher to plan, draft and writing it compared to a highly converting pre-sell copy. And a highly converting sales page is much, much more valuable compared to a highly converting pre-sell page.

Now I am a little confused. So in theory, pre-sell copy is tougher, whereas in practical terms, sales copy is tougher?

What are your thoughts?

Edmund

#copy #presell #sales #tougher

Nick Brighton

15 years ago

Not entirely sure what you mean, but in terms of effort required, a long sales letter that converts is always going to require more hours in the office to write and edit.

Presell copy isn't a walk in the park however, as you still need to hit the same marks that you do in your sales copy. The difference with presell copy is that is assumes a less "salesy" tone, and merely opens the reader up to the product. It's a suggestive, passive presentation of a product, without adding in all the buying pressure that a sales letter would.

To get right, both sales copy and presell copy requires the same innate knowledge of your market and your prospects. The difference is merely in the objective and tonality.

Does that make sense?

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Hugh Thyer

15 years ago

People who are not interested in your product will not buy it.

You dont write to people who are not interested. You only write to people who are interested in your product or service, OR people who have a problem that your product or service can solve.

While this may not answer your question, you don't write to get people interested, because you cannot motivate people if they are not already motivated.

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Malachi Kelly

15 years ago

Originally Posted by Hugh Thyer

I agree I would never write a sales letter promoting "x" and send visitors to the page who were interested in "y" and try and gain their interest. That method just shouldn't work.

Unless the copy was hypnotising