Frank Kern can eat my shorts

by The Copy Nazi Banned
77 replies
(If you've come late to the party, this post has been redacted. I said a few things which were construed as blatantly self-promotional and it upset a few campers so I've taken it down. Consequently it's a bit hard to follow the thread. Sorry about that. Mea Culpa.)


Gary Halbert said

"When it comes to writing, people don't have time for your pathetic subtleties"
And

"being on target is much more important than being facile with words"
If you read Halbert's stuff you'll see he didn't muck around. He went for the jugular. He didn't fiddle around for three weeks on one sales letter trying to write like Shakespeare. He had a "gun to the head". There's a sense of urgency in all his stuff. Plain writing. He just told an entertaining story. Using simple short sentences. And plain words. He told the punters what he had, why their lives would be so much better if they bought one and then he told them where to get it. He didn't agonise over it. And he freely admitted his copy wouldn't win any awards for style. But it sure did the job. It moved truckloads of product.

Why not write like you have a gun to the head. Like your life depends on it. Just bash it out.
#frank kern #malcolm lambe
  • Profile picture of the author Scott Murdaugh
    And don't kid yourself that your copy is worth $5,000. 'cause it aint.
    Metro (is it cool if I call you that?)...

    I like all of the "write like you have a gun to your head" jazz.

    And I do have respect for your work... Hell, I'd love to write for Kern.

    I do have a problem with the "Your copy ain't worth $5k" statement though.

    We don't get paid by the word bro, you know that. And if my letter brings in 3% conversions, and Joe Blow brings in 1% conversions... Over 100k visitors on, let's say a $27 product...

    What's my copy worth?

    I remember a quote from you from a previous post "That ain't a statement, that's the going rate"... And I believe the numbers being thrown around were $5k-$10k.

    I'm not bashing you. Congratz on the Kern gig... And your copy is good.

    I just think that statement I quoted is wrong. With the right product, the right clients, and the right approach a good copywriter can bring a lot more than $5k worth of value to the table.

    Peace,

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author Viva_vix
    Banned
    [DELETED]
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  • I guess congratulations are in order, although I don't understand a lot of your post myself.

    Good on you for finding a way to turn a negative into a positive
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  • Profile picture of the author Dainis
    Scary copy whoah out there fringe beer surf drink copy surf coffee coffee coffee wig
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Dainis View Post

      Scary copy whoah out there fringe beer surf drink copy surf coffee coffee coffee wig
      I'll wear a suit and tie for the next mug-shot. ;-)
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  • Profile picture of the author Daniel Scott
    Originally Posted by Metronicity View Post

    He didn't fiddle around for three weeks on one sales letter trying to write like Shakespeare.
    I'm not sure how long Halbert took to write a letter... do you know or are you just guessing?

    I DO know John Carlton takes 2 months to write a letter... parts of his process alone take longer than a few days.

    And don't kid yourself that your copy is worth $5,000. 'cause it aint.
    That's funny... one of my clients is banking five figures a month with my copy.

    I didn't charge 5k back then but I'm pretty sure he'll pay that and more for the next project I do for him based on the insane amount of cash he's pulling out of the last one.

    Me, I'd rather be working. Constantly.
    Putting aside the whole "lifestyle" issue... I know a lot of guys who command five figure fees who have to keep turning away work. Its all about positioning and having the kind of results that allows you to charge those kind of fees.

    Now, if you're saying it's better to write 4 letters a month... I don't agree with you.

    I USED to write letters in a few days.

    These days, however, it takes me three weeks to write a letter now... because I'm much more particular (and because I am better at seeing what could be improved).

    I also think you've taken those quotes out of context. Writing simply is HARD to do well... and for me, and most other copywriters, it takes a lot of time to do it properly.

    I'd prefer to be able to spend the time on a client's letter to make them more money... after all, most people put their heart and soul into their launches... they want to make the most money they can, and they don't have the "big name" to sell things regardless of copy.

    -Dan

    [/QUOTE]
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    • Profile picture of the author The Copy Nazi
      Banned
      Here you go - straight from the horse's mouth -
      The very best writing involves almost no thought whatsoever. In truth, to the extent it is possible, you should strive to make your writing an almost 100% "thoughtless" endeavor. I know this seems absolutely wrong to you right now. But, I promise, by the end of this letter, you will completely understand why "thoughtless" writing is the very best writing... and... equally important, you will understand why this is true.
      From The Gary Halbert Letter - the Joe Polish one.

      This intro is followed by a yarn about going to see Joe Polish in Arizona. Followed by a sales letter. Followed at the end by this -

      Who did write it? None other than my trusty Assistant, Theresa, who has been with me through thick and thin for eight years now. Not only did she write it... she did so at blinding speed...even though...she is NOT a copywriter. She didn't have to think about it, "struggle" with it, "ponder" on it or nothing. She just plain sat down at her PC and knocked it out. How can this be? The answer is simple. You see, over the last eight years, Theresa has typed almost every word I've written. If there is such a thing as a "Halbert style"of writing, it is embedded in Theresa's neurology. In fact, she can probably write more like Halbert than Halbert. It's like driving a car: After you've been doing it for thousands of miles, you don't have to think about it anymore. You literally do it on "autopilot."
      In other words, once you're good at it, you do it thoughtlessly. So it is with writing. And, to help you understand that, I want you to think about another form of communication which is called...talking. When you are in a relaxed conversation about some subject about which you really have your **** wrapped tight, you don't think about talking, do you?
      Of course not. There's no need. After all, like driving a car, you've been doing it for years. Talking is easy. It requires no thought whatsoever. Neither does great writing; it's both thoughtless and automatic.

      But wait! Those things are true only if you know what you are talking or writing about. You see, when it comes to communicating, almost all of your thinking...Should Be Concerned With The Content Of What You Want To Communicate!

      Great writing requires two elements -

      1) You must know your subject cold and

      (2) there must be almost no obstructions in the neural pathways from your brain to your hands. No mental clots. No inhibitions. No censoring of thoughts. If you've really got this writing stuff down, it will flow from your brain to the written page as easily as lies flow from the lips of a lawyer.

      Achieving that kind of uninhibited flow is very hard for most people...when...it comes to writing. But, not for Theresa...because...it ain't her that writes all that stuff. She's not inhibited in that area because...it's not her that's writing...it's her embedded "Halbert Neurology" that is...to blame.
      Grab the PDF of it here - thegaryhalbertletter.com
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  • Profile picture of the author Dainis
    there was a wacky looking white guy wearing a wig who posted this thread. now there is a black dude wearing shades. don't know what's going on. there's this girl from H.S. who uses Eminem's face as her Facebook profile photo. i always read her posts in a rap slim shady voice and forget who posted.

    i guess you can just call me the new guy around here...i actually am a guy. really i am. have a wife and kids too...

    what duz the "whacked out copywriter" who just wrote for Kern really look like? no one knowz. no one knowz.

    congrats on working for Kern. cool cat. my wife will actually sit around and watch his vids with me on a Sat night if we don't feel like watching a movie.

    we still sing "buy mahh sh***t, buy mah sh****t" around the house, which has not improved our 2.5 year old daughters manners!
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Dainis View Post

      there was a wacky looking white guy wearing a wig who posted this thread. now there is a black dude wearing shades. don't know what's going on. there's this girl from H.S. who uses Eminem's face as her Facebook profile photo. i always read her posts in a rap slim shady voice and forget who posted.

      i guess you can just call me the new guy around here...i actually am a guy. really i am. have a wife and kids too...

      what duz the "whacked out copywriter" who just wrote for Kern really look like? no one knowz. no one knowz.

      congrats on working for Kern. cool cat. my wife will actually sit around and watch his vids with me on a Sat night if we don't feel like watching a movie.

      we still sing "buy mahh sh***t, buy mah sh****t" around the house, which has not improved our 2.5 year old daughters manners!
      A black dude wearing shades? That's funny. It's taken with "pencil effect" on "PhotoBooth" on the Mac. But I can assure you I'm a whitey. Well last time I looked I was. So now I'm gonna change it again. I don't take a good photo.
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  • Profile picture of the author Kevin Lam
    LMAO at Paul McQuillan. Again, congrats, Malcolm!
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  • Profile picture of the author Raydal
    I don't know how this post survived, but this is totally self-promotional.

    I can't write myself a testimonial and post it on the board and that's
    what this is.

    -Ray Edwards
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Raydal View Post

      I don't know how this post survived, but this is totally self-promotional.

      I can't write myself a testimonial and post it on the board and that's
      what this is.

      -Ray Edwards
      You really think that? Golly. Wasn't intended to be. Bit mean-spirited of you isn't it? I was just sharing my joy at landing the gig. Tell you what I'll go back and delete most of it.
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      • Profile picture of the author Lance K
        Still cuirous about the title...

        Frank Kern can eat my shorts
        I guess it was stated that way for no other reason than to get views? :confused:
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by Lance K View Post

          Still cuirous about the title...



          I guess it was stated that way for no other reason than to get views? :confused:
          Oh sorry...I thought I was on an internet marketing forum. My mistake.
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          • Profile picture of the author Lance K
            Originally Posted by Lance K View Post

            Still cuirous about the title...



            I guess it was stated that way for no other reason than to get views? :confused:
            Originally Posted by Metronicity View Post

            Oh sorry...I thought I was on an internet marketing forum. My mistake.

            You get paid to write copy and you equate writing a "shock" headline that has nothing to do with your message to marketing?
            Signature
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            ~ Zig Ziglar
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            • Profile picture of the author The Copy Nazi
              Banned
              Originally Posted by Lance K View Post

              You get paid to write copy and you equate writing a "shock" headline that has nothing to do with your message to marketing?
              Yeah completely shocking isn't it. Can you imagine the disappointment of some when they realise the headline is just a come-on in a thread in the backwaters of an internet marketing forum. Should be a law against it.
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              • Profile picture of the author Lance K
                Originally Posted by Metronicity View Post

                Yeah completely shocking isn't it. Can you imagine the disappointment of some when they realise the headline is just a come-on in a thread in the backwaters of an internet marketing forum. Should be a law against it.
                Usually when someone uses a "come-on in" attention getter, it's followed by something pertaining to the statement made (if they want to be taken seriously).
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                • Profile picture of the author The Copy Nazi
                  Banned
                  Originally Posted by Lance K View Post

                  Usually when someone uses a "come-on in" attention getter, it's followed by something pertaining to the statement made (if they want to be taken seriously).
                  It's a "come on" not a "come on in" - whatever that is. Definition: "Something offered to allure or attract". And who said anything about wanting to be taken seriously? I'm just here for the laughs.
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                    • Profile picture of the author Harlan
                      I was laughing at the way through this thing.

                      Frank's going to launch a new product and hire someone to do a sales letter.

                      And he's going to have a newbie do it.

                      Frank doesn't need anyone to write for him and...

                      In case you haven't noticed.

                      Frank doesn't use sales letters these days.

                      Just video.
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                      • Profile picture of the author The Copy Nazi
                        Banned
                        Originally Posted by Harlan View Post

                        I was laughing at the way through this thing.

                        Frank's going to launch a new product and hire someone to do a sales letter.

                        And he's going to have a newbie do it.

                        Frank doesn't need anyone to write for him and...

                        In case you haven't noticed.

                        Frank doesn't use sales letters these days.

                        Just video.
                        God the disdain is almost dripping off the page isn't it. You're wrong. On all counts. Except maybe the "newbie" bit. I'm five years new to I.M. copy after a career in traditional agency stuff. Depends what you call a newbie I suppose. Personally I don't use that word - smacks of arrogance. All of us at one stage or another were "newbies". As for the rest, all true. And in case YOU haven't noticed, Frank doesn't need anyone to write sales letters for him. But he'd rather be surfing or screwing off - as he puts it. And no, he doesn't just use video these days. And yes I fully expect him to, in his words
                        probably end up editing it, changing things up, and tweaking things a lot because I'm an obsessive wacko about **** like that.
                        I'm running a WSO at the moment. There's some pertinent stuff there that may or may not interest you.

                        Thank you so much for your kind and considered words my Lord. I remain your humble servant. M.
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                        • Profile picture of the author The Copy Nazi
                          Banned
                          Originally Posted by Paul McQuillan View Post

                          Well, I don't think I have ever seen anyone on here use
                          a name drop as much as you are

                          I hope it works out well... many are watching

                          As a side note, did Frank tell you why he decided to bring you
                          on? Was it your style, rugged Aussie looks, referral, what?

                          I am NOT meaning "why the hell would he hire you?"
                          It's in the WSO - "Mate I've always been a great admirer of your surfing...I saw the vid of you taking off on that sick wave at Teahupoo".

                          No. Actually he replied to my apologetic email to him with
                          You're a damn fine writer, Mr. Lambe.
                          and it went from there. Maybe its just my ten seconds of fame eh?

                          Funny thing is...when I first joined the Warrior Forum I used to have as my signature "I taught Frank Kern everything he knows". I took it down after awhile thinking I was probably pushing the envelope and people wouldn't get that I was taking the piss, as we say.
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                        • Profile picture of the author Collette
                          Let's see if I can sum this up for all of us witless souls upon whom your brilliance and subtlety is lost:

                          "I wrote a cheap letter for Frank Kern.

                          Copywriters who charge more than $833 for a sales letter are expensive, charlatan rip-off artists. I am not one of those copywriters. I am cheap.

                          In fact, you really shouldn't pay a copywriter to write a sales letter for you - unless that copywriter is me. Because I am a copywriter who wrote a sales letter for Frank Kern.

                          And copywriters who take more than a couple of hours to slap together a sales letter, under the guise of providing value for their service - they're charlatan incompetents. I am not one of those copywriters. I'll throw something together in 90 minutes or less. And I will tell you it is unbelievably fooking brilliant. If you don't believe that is so, I will tell you again it is so. And then you will believe it is so. Because I believe it is so. And thus it shall be.

                          Because I wrote a letter for Frank Kern. What more proof do you need?

                          (Oh - and don't be surprised if the letter that Frank (for whom I wrote a sales letter) Kern eventually runs bears absolutely NO resemblance to the piece I slapped together for him. That does not detract one iota from my self-acknowledged awesomeness.)

                          Furthermore, copywriting is a service no sane marketer in their right mind should take seriously. Or pay anything over $200 for. Including Frank Kern. Especially Frank Kern.

                          (Did I mention that I just wrote a letter for Frank Kern?)

                          BTW: I also have a WSO running. For more than $200 dollars. Because I am worth more than $200. But other copywriters aren't. Because I wrote a letter for Frank Kern.

                          (I did mention that I wrote a letter for Frank Kern, right?)

                          And I have a WSO running. Which I desperately needed to pimp.

                          Which is why it's VERY. IMPORTANT. that you all know that I wrote a letter for Frank Kern.

                          You see, Frank Kern likes me. A lot. You need to know that. And Frank Kern and me... we're like that now... maybe I'll even Facebook friend him...

                          Because ever since I wrote a letter for Frank Kern, I'm like, the uber-cool, super-rad, consummate rebel copywriter. And awesome. Very, very awesome.

                          You may bow before me now. Incense burning may also be appropriate. Even more appropriate is to buy my WSO (which will cost you more than $200).

                          Or I may have to have a word with Frank Kern, and suggest that he blacklist you. And Frank Kern will listen to me because I wrote a letter for Frank Kern.

                          P.S. Don't be puzzled by the fact that I spent quite a bit of time trashing Frank before he paid me to write a letter for him. *Bygones* We're BFF now.

                          P.P.S. Psssst...I didn't want to mention this to Frank but, if he hadn't had the incredible foresight to hire me to write his sales letter, you can be sure he wouldn't have made a single lousy sale from his upcoming launch. He needs me, he does. And Frank Kern (for whom I wrote a sales letter) secretly knows he'd be an abject failure without my help."
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      • Profile picture of the author Raydal
        Originally Posted by Metronicity View Post

        You really think that? Golly. Wasn't intended to be. Bit mean-spirited of you isn't it? I was just sharing my joy at landing the gig. Tell you what I'll go back and delete most of it.
        No, I'm not. Here is how you structure your posts if you want to
        promote yourself 'subliminally': You make the Frank Kern bit a
        by-the-way.

        "You know I always wanted to know how to pick up those big gigs ...
        blah, blah, blah ... by the way I got one from 'big name marketer' .."

        So you writing for this famous marketers is not the focus of the
        post. I see other copywriters do this masterfully all the time.
        You were just too blatant.

        One way or another we are here to help ourselves. You just can't
        be caught doing it in your post without paying $20.

        -Ray Edwards
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by Raydal View Post

          No, I'm not. Here is how you structure your posts if you want to
          promote yourself 'subliminally': You make the Frank Kern bit a
          by-the-way.

          "You know I always wanted to know how to pick up those big gigs ...
          blah, blah, blah ... by the way I got one from 'big name marketer' .."

          So you writing for this famous marketers is not the focus of the
          post. I see other copywriters do this masterfully all the time.
          You were just too blatant.

          One way or another we are here to help ourselves. You just can't
          be caught doing it in your post without paying $20.

          -Ray Edwards
          Ray, as it happens I have a WSO running at the same time as this. I've always thought this just a small corner of WF where the writers hang out. There's never more than 30 online in my experience. I truly wasn't looking to self-promote here. But on reflection I can see how it might have come across like that. And I know we get a few tire-kickers and walk-bys and wannabe clients but for the most part its just us here. But after this reaction I'm gonna take my ball and go home. Thanks for the copywriting tips.
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  • Profile picture of the author MontelloMarketing
    Originally Posted by Metronicity View Post

    But copywriting isn't about being clever with words or being a "craftsman". Its about flogging product. With words. As quickly and easily and economically as possible. As Gary Halbert put it

    And

    If you read Halbert's stuff you'll see he didn't muck around. He went for the jugular. He didn't fiddle around for three weeks on one sales letter trying to write like Shakespeare. He had a "gun to the head". There's a sense of urgency in all his stuff.
    Who ever said it was like trying to write shakespeare? Good copy takes time. Arguably one of the greatest living copywriters, John Carlton says writing a sales letter takes him not 3 weeks but 12 weeks!

    (That's not some found quote from him. A couple years ago I was in a room in San Francisco with around 50 others. And John explained his process in detail.)

    But this isn't about sitting around trying to find the perfect turn of a phrase. It's not about rhyming couplets. It's about everything else that goes into crafting a great letter. It's about what Carlton calls percolating.

    And don't kid yourself that your copy is worth $5,000. 'cause it aint. Especially around these parts. These guys want good, clean, hard-hitting copy. At a decent rate. And they want it tomorrow. So what's so hard about that? Do you good to train yourself to write fast anyway.
    I won't kid myself because my copy is not worth 5K. It's worth 15K and man, you need better clients.

    My advice to anyone reading this is sure, do it metros way. That leaves all the good clients and the real money for me and my students.

    Metros, you may want to look inward. Maybe it's just that YOUR copy ain't worth a thing.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by MontelloMarketing View Post

      Who ever said it was like trying to write shakespeare? Good copy takes time. Arguably one of the greatest living copywriters, John Carlton says writing a sales letter takes him not 3 weeks but 12 weeks!

      But this isn't about sitting around trying to find the perfect turn of a phrase. It's not about rhyming couplets. It's about everything else that goes into crafting a great letter. It's about what Carlton calls percolating.



      I won't kid myself because my copy is not worth 5K. It's worth 15K and man, you need better clients.

      My advice to anyone reading this is sure, do it metros way. That leaves all the good clients and the real money for me and my students.

      Metros, you may want to look inward. Maybe it's just that YOUR copy ain't worth a thing.
      Another rude one. Boy...some of you guys. I shake my head. BTW neither of your pages is loading properly. On Firefox 3.5.3 at least. Haven't checked the others.
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Metronicity View Post

    So that's my advice to you. If you wanna win gigs with guys like Frank Kern, just write like you have a gun to the head. Like your life depends on it. Just bash it out. And don't kid yourself that your copy is worth $5,000. 'cause it aint. Especially around these parts. These guys want good, clean, hard-hitting copy. At a decent rate. And they want it tomorrow. So what's so hard about that? Do you good to train yourself to write fast anyway.
    [/B][/CENTER]
    Mal,

    Congrats on getting a project with Kern. I hope it's the first of many for you with Frank.

    Your advice is heartfelt but not completely accurate.

    Every client would love to have the best converting copy... at a "reasonable" price (whatever reasonable means to them)... and get it tomorrow (or 10 minutes from if you could).

    Problem is no service provider, in any industry, can deliver it... especially with consistency. You can't be the best quality, cheapest, and fastest provider... nor should you want to be.

    IF you want to be the best quality and fast, that's great. But charge a premium for it. Like say double your normal fees for the added convenience you're delivering.


    As for speed of writing copy... there's where I guess we'll agree to disagree. When I started as a copywriter, I was charging $400 for a sales letter from scratch and knocking them out in 8 hours or less.

    Problem was they didn't convert very well. So I started spending a lot more time on the research... the place where the top copywriters (insert your favorites here) spend the majority of their time.

    I went from doing a sales letter in a day... to needing 30-40 hours of uninterrupted time to do all of the research, writing, editing, proofing, and polishing the copy. I'm talking 4-7 rounds of revisions before I consider it ready for the clients' eyes.

    I switched to that system of writing and my batting average skyrocketed massively.

    In terms of fees, I partially agree with you. I'm not a fan of the low price, high volume copywriting. I started out that way, doing 10-12 projects per month and quickly found myself feeling burned out as a copywriter.

    Personally, I like finding what I call the sweet spot with my fees. What I've done is find the price points where I can stay consistently booked 4-6 weeks out year round without feeling like I'm unable to give each project my full attention or energies.

    Could I charge more than $4-6K per project? Sure. Sometimes I do, depending on the size and type of the project. But I'd rather stay consistently busy year round which I've done for 3+ years now.

    Take care,

    Mike
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by MikeHumphreys View Post

      Mal,

      Congrats on getting a project with Kern. I hope it's the first of many for you with Frank.

      Your advice is heartfelt but not completely accurate.

      Every client would love to have the best converting copy... at a "reasonable" price (whatever reasonable means to them)... and get it tomorrow (or 10 minutes from if you could).

      Problem is no service provider, in any industry, can deliver it... especially with consistency. You can't be the best quality, cheapest, and fastest provider... nor should you want to be.

      IF you want to be the best quality and fast, that's great. But charge a premium for it. Like say double your normal fees for the added convenience you're delivering.


      As for speed of writing copy... there's where I guess we'll agree to disagree. When I started as a copywriter, I was charging $400 for a sales letter from scratch and knocking them out in 8 hours or less.

      Problem was they didn't convert very well. So I started spending a lot more time on the research... the place where the top copywriters (insert your favorites here) spend the majority of their time.

      I went from doing a sales letter in a day... to needing 30-40 hours of uninterrupted time to do all of the research, writing, editing, proofing, and polishing the copy. I'm talking 4-7 rounds of revisions before I consider it ready for the clients' eyes.

      I switched to that system of writing and my batting average skyrocketed massively.

      In terms of fees, I partially agree with you. I'm not a fan of the low price, high volume copywriting. I started out that way, doing 10-12 projects per month and quickly found myself feeling burned out as a copywriter.

      Personally, I like finding what I call the sweet spot with my fees. What I've done is find the price points where I can stay consistently booked 4-6 weeks out year round without feeling like I'm unable to give each project my full attention or energies.

      Could I charge more than $4-6K per project? Sure. Sometimes I do, depending on the size and type of the project. But I'd rather stay consistently busy year round which I've done for 3+ years now.

      Take care,

      Mike
      Thanks Mike. Psst. Come closer. I actually have gigs that pay more than $2500 but keep it to yourself will ya. I don't want to ruin my reputation as a cut-price, self-promotional, low-brow, abrasive copywriter.
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  • Profile picture of the author Kevin Lam
    Great response, Malcolm. If it were someone else, the outcome could have been disastrous, so glad to see you take it like a man. Still, you're doing very well for yourself. Be sure to keep pumping up the rates so you don't work yourself to death.

    I don't want to have more than 5 clients a month... hoping it will be no more than 4 really. But yeah, I know I'll be much happier working less, giving more attention to my clients and making more money at the same time. Yeah, in the beginning, we do what we gotta do to bring in clients. But there comes a point when you need to raise the price so you're not working all hours of the day and night.

    I had to thank Mike's advice up there as it's very in-tuned with what I think, but I intend to continue charging $4k+, because my clients find out I do a lot more than just sales copy. Like my recent client who is now being flocked with some of the BEST pick-up artists in the world as JVs (they all have their own dating bootcamp teaching others how to pick-up women). He's happy as hell and looking to do 6 more projects in the future.
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    • Profile picture of the author Collette
      I love it when a "copywriter" openly scorns the value of copywriting.

      Nothing like devaluing yourself before someone else beats you to it.
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  • Profile picture of the author The Copy Nazi
    Banned
    BTW look up top. The featured Warrior Special Offer was written by me - except for the headline. "Millionaire Marketing Tips on RARE LOST DVD of Legendary Copywriter Gary Halbert" For Bob Silber. Took me a day. Cost him $200 as a WSO. Including the artwork. Go ahead - rip it to shreds. Oh thats right...I'm not supposed to mention it. Beating my own drum and all that.
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  • Profile picture of the author 12holger34
    "being on target is much more important than being facile with words"

    I haven't understand your intention, to write an article like this, but the sentence above I agree completly.
    Signature

    Check out my website I created with Jimdo.

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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by 12holger34 View Post

      "being on target is much more important than being facile with words"

      I haven't understand your intention, to write an article like this, but the sentence above I agree completly.
      You got to the party late. Originally I was just telling these guys what I was up to and a few of them got all antsy with me 'cause I basically told them their copy was overpriced and they took too long to write it. Oh yeah - and one of them issued an infraction for "spamming". So I took a lot of stuff down. So now it doesn't make much sense. But a big part of the problem here, which I'm sure you'll understand (and I've offered a service in the Classified section on this), is that the humour (stet) and mindset is quite different between the U.S. and the Antipodes. When I say something tongue in cheek - they don't get it and take it at face value. Irony is completely lost on them as well. So now I've "got the hump" as the Poms say, taken my ball and gone home. But I'm still smiling. :-) 'cause, you know, I got a gig with you-know-who. And to paraphrase a Seppo ad "I'm loving it!"
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      • Profile picture of the author SamKane
        =Oh yeah - and one of them issued an infraction for "spamming". So I took a lot of stuff down. So now it doesn't make much sense. But a big part of the problem here, which I'm sure you'll understand (and I've offered a service in the Classified section on this), is that the humour (stet) and mindset is quite different between the U.S. and the Antipodes. When I say something tongue in cheek - they don't get it and take it at face value. Irony is completely lost on them as well. So now I've "got the hump" as the Poms say, taken my ball and gone home. But I'm still smiling. :-) 'cause, you know, I got a gig with you-know-who. And to paraphrase a Seppo ad "I'm loving it!"
        I don't think it's your whaked-out wit that goes over us "simple" Americans. Maybe some guys just noticed that you've changed your
        tune about Frank Kern (who I've always admired) from Frank is a conman to Frank is the greatest person in the world.

        It just took Frank sending you $2,500 to change your tune. Frank has always been a class-act. The FTC is wrong in many cases.

        Now that you've changed your tune, will you go back and remove your old posts and articles bashing him.

        here's a few:
        Frank Kern Mass Control or Mass Con? - Nikki Catsouras ? Google Cash Detective review ? Frank Kern ? Unique baby names ? plentyoffish review ? poker chips

        here's a quote from you, where you probably should have
        researched the facts a bit, and let them percolate before
        posting a rapid attack:

        Malcom"Metronicity" Lambe says: "Check this out. Google "Frank Kern" either as a broad match without the inverted commas or an exact match with the inverted commas. You getting the same results I am? I'm in Paris but I'm seeing this blogpost right under Frank's Mass Con site. That must piss him off. Does it Frank? You there? I notice in your very latest video - they're getting much better technically BTW - you mention the FTC bust. I wonder whether that has anything to do with my outing you here huh? I know you're there buddy. Listen, no hard feelings - this is turning into some nice linkbait for me. As I said, I quite like you but you do tend to talk a lot of bull****. What was it your Abraham Lincoln said? - "You can fool some of the people some of the time and all of the people some of the time, but you can't fool all of the people all of the time."
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by SamKane View Post

          I don't think it's your whaked-out wit that goes over us "simple" Americans. Maybe some guys just noticed that you've changed your
          tune about Frank Kern (who I've always admired) from Frank is a conman to Frank is the greatest person in the world.

          It just took Frank sending you $2,500 to change your tune. Frank has always been a class-act. The FTC is wrong in many cases.

          Now that you've changed your tune, will you go back and remove your old posts and articles bashing him.

          here's a few:
          Frank Kern Mass Control or Mass Con? - Nikki Catsouras ? Google Cash Detective review ? Frank Kern ? Unique baby names ? plentyoffish review ? poker chips

          here's a quote from you, where you probably should have
          researched the facts a bit, and let them percolate before
          posting a rapid attack:

          Malcom"Metronicity" Lambe says: "Check this out. Google "Frank Kern" either as a broad match without the inverted commas or an exact match with the inverted commas. You getting the same results I am? I'm in Paris but I'm seeing this blogpost right under Frank's Mass Con site. That must piss him off. Does it Frank? You there? I notice in your very latest video - they're getting much better technically BTW - you mention the FTC bust. I wonder whether that has anything to do with my outing you here huh? I know you're there buddy. Listen, no hard feelings - this is turning into some nice linkbait for me. As I said, I quite like you but you do tend to talk a lot of bull****. What was it your Abraham Lincoln said? - "You can fool some of the people some of the time and all of the people some of the time, but you can't fool all of the people all of the time."
          You have no idea do you. The full story is I read Frank's post on his blog about the FTC bust in 2003 and realised I'd been wrong - that I'd just gone with the FTC judgement which is available online. I IMMEDIATELY emailed Frank, apologised and offered to retract and repost - which I did - last week. Go back and read them again. Since then we've exchanged emails and he said he admired my writing and offered me a gig. Its also on record that I admire HIS writing and his marketing but I got it wrong with the FTC thing. And again - those posts were done in a typical Aussie humour style - which obviously goes right over the top of your head. We don't take ourselves as seriously as you guys. We take the piss out of ourselves all the time. BTW if you go look at the WSO I'm running you'll see I've Frank's permission to say I've done a job for him. I've quoted him verbatim. And another BTW - I don't think Americans are "simple" - but you're sure as hell super-sensitive to any sort of criticism.
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          • Profile picture of the author Daniel Scott
            Originally Posted by Metronicity View Post

            And again - those posts were done in a typical Aussie humour style - which obviously goes right over the top of your head. We don't take ourselves as seriously as you guys. We take the piss out of ourselves all the time..
            I'm Australian and even I find your post an eye-roller.

            I'm glad you got a gig with Kern... congrats. I get that you wanted people to know that. But as Ray said, you need to put it the right way.

            Now you can turn around and do what you're doing - blame everyone else for how THEY are taking it - or you can realize that, as a copywriter, you need to learn to communicate effectively... and this post has NOT done that at all.

            Plus you've taken all of Gary's points completely out of context to serve yourself.

            And about those saying they'd write for Kern for free... I wouldn't.

            I'd charge him my standard fee... because I respect myself and my work... and what am I saying about my skills if I take a gig for $200?

            Plus... once you're seen as a budget copywriter by a client... it's very difficult to redefine that... as I'm sure any copywriter who used to write for cheap (myself included) will tell you.

            So I'm not positive doing a WSO for Kern is really that good a career move... but I suppose that will be proven when and if you say "Hey, guess what... the next letter is twenty times more."

            You're welcome to your opinion, of course... but showing blatant disrespect to anyone who disagrees with you (including guys like Vin and Ray... who have track records a mile long and are amazing salespeople) is just not cool.

            -Dan
            Signature

            Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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            • Profile picture of the author The Copy Nazi
              Banned
              Originally Posted by Daniel Scott View Post

              I'm Australian and even I find your post an eye-roller.

              I'm glad you got a gig with Kern... congrats. I get that you wanted people to know that. But as Ray said, you need to put it the right way.

              Now you can turn around and do what you're doing - blame everyone else for how THEY are taking it - or you can realize that, as a copywriter, you need to learn to communicate effectively... and this post has NOT done that at all.

              Plus you've taken all of Gary's points completely out of context to serve yourself.

              And about those saying they'd write for Kern for free... I wouldn't.

              I'd charge him my standard fee... because I respect myself and my work... and what am I saying about my skills if I take a gig for $200?

              Plus... once you're seen as a budget copywriter by a client... it's very difficult to redefine that... as I'm sure any copywriter who used to write for cheap (myself included) will tell you.

              So I'm not positive doing a WSO for Kern is really that good a career move... but I suppose that will be proven when and if you say "Hey, guess what... the next letter is twenty times more."

              You're welcome to your opinion, of course... but showing blatant disrespect to anyone who disagrees with you (including guys like Vin and Ray... who have track records a mile long and are amazing salespeople) is just not cool.

              -Dan
              Hang on...hang on. Where did you get the idea it was a WSO I've just done for Frank Kern? For the record - it's a sales letter for a new launch.
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  • Profile picture of the author Scott Murdaugh
    I'm not trying to start an argument here...

    And again, no disrespect.

    I had a letter I wrote featured in that exact same spot for a good 2 weeks... I didn't come in here and brag about it... Mainly out of respect for the client, and also Allen.

    To be fair, that product would sell with 200 words of copy and an order button. I'm not going to "rip it to shreds"... I'm sure it'll do its job, and that's to move some Halbert DVD's.

    Would I have done it differently? Yes, but so would any other writer, we've all got our own styles.

    I would have had a guarantee... I would have had a lot more bullets explaining specific benefits...

    I would have used the P.S.'s, and taken advantage of the second most valuable real estate on the site.

    I would have suggested a better scarcity tactic than "We Only Have 25 On Hand"... If this thing is being promoted on top of this forum how do I know it's not already sold out?

    Again, I'm not trying to make enemies here, congrats on the job.

    I've written for some very big players too... Guys you'd know if I mentioned them, but I don't, because I ghost wrote the letters for them.

    One of the primary goals of writing for a guy like Frank Kern or any other big name is that they have the money to spend on effective copy...

    Frank Kern could offer to hire me full time, but at $200 a letter I'd tell him to kiss my ass (No offense to Frank).

    Trust me, at $200 a letter you're going to get burnt out and you're going to start hating your job... I know, it happened to me back when I was charging $500.


    Good luck,

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Scott Murdaugh View Post

      I'm not trying to start an argument here...

      And again, no disrespect.

      I had a letter I wrote featured in that exact same spot for a good 2 weeks... I didn't come in here and brag about it... Mainly out of respect for the client, and also Allen.

      To be fair, that product would sell with 200 words of copy and an order button. I'm not going to "rip it to shreds"... I'm sure it'll do its job, and that's to move some Halbert DVD's.

      Would I have done it differently? Yes, but so would any other writer, we've all got our own styles.

      I would have had a guarantee... I would have had a lot more bullets explaining specific benefits...

      I would have used the P.S.'s, and taken advantage of the second most valuable real estate on the site.

      I would have suggested a better scarcity tactic than "We Only Have 25 On Hand"... If this thing is being promoted on top of this forum how do I know it's not already sold out?

      Again, I'm not trying to make enemies here, congrats on the job.

      I've written for some very big players too... Guys you'd know if I mentioned them, but I don't, because I ghost wrote the letters for them.

      One of the primary goals of writing for a guy like Frank Kern or any other big name is that they have the money to spend on effective copy...

      Frank Kern could offer to hire me full time, but at $200 a letter I'd tell him to kiss my ass (No offense to Frank).

      Trust me, at $200 a letter you're going to get burnt out and you're going to start hating your job... I know, it happened to me back when I was charging $500.


      Good luck,

      -Scott
      It was originally written as a plain vanilla WSO and then Bob decided to do a JV with Allen. I had no part in its current promotion. And you're missing the point. All you guys miss the point. Look beyond the $200 bucks. It's a loss-leader. You do know what that is I suppose? How many other I.M. guys do you think Bob knows? He represents a lot of the top echelon. Have a look at his client list for a clue. And BTW that was a $200 Warrior Forum Special Offer three or four months back. It was part of a deliberate plan. Gee...do you think it might have worked?
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  • Profile picture of the author Scott Murdaugh
    Look beyond the $200 bucks. It's a loss-leader.
    I stand corrected...

    I didn't know it was a WSO AND I assumed you were saying you enjoy writing for $200... As in that's your standard fee.

    For a testimonial (and a foot in the door) from a guy like Kern, I'd do a sales letter on the cheap too.

    Nice job.

    Peace,

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Scott Murdaugh View Post

      I stand corrected...

      I didn't know it was a WSO AND I assumed you were saying you enjoy writing for $200... As in that's your standard fee.

      For a testimonial (and a foot in the door) from a guy like Kern, I'd do a sales letter on the cheap too.

      Nice job.

      Peace,

      -Scott
      No mate. I don't do $200 WSOs any more. I'm running one at the moment for $833 - but I pick and choose what I want to do. And yeah - don't tell Kern this - but I would have done that gig just for bragging rights. I better shut up now - he's probably reading this. BTW thanks for your considered comments.
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  • Profile picture of the author Scott Murdaugh
    Perhaps Frank could offer a challenge for the best letter. Best letter
    wins ,xxx.

    THAT would be fun! (count me in )
    I'd be all over that. That'd be one of the very few copywriting contests that would get my full attention.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author colmodwyer
    I don't see how the original post was promotional.

    It was self serving, sure. Mal was stroking his ego and he wanted his peers to start stroking too...

    And so what!

    Congrats are in order, not a verbal beat down.

    What I will say though, Mal, is that you have somewhat brought this on yourself by trying to hide the fact you were bragging... With a half-arsed attempt to make your post informative.

    In future, I recommend you just say - "I just got a gig with Frank Kern and I want to shout if from the roof tops!"

    I think you'll avoid all this crap and retain more respect from fellow posters.

    And if you want to make it valuable to other readers, say - "And if a guy that can't even take a friggin photo can get a gig with Frank Kern, then so can you!"

    What inspiration!

    And just so we're clear, I know there are two types of poster here...

    Type #1 - Those busting your chops for saying you got a big name gig. Screw them! They're jealous.

    Type #2 - Those busting your chops for saying you should crank a sales letter out in a day for pennies on the dollar. As someone who spends a week or more on a headline and lead... I'm in this camp... So damn you to hell!

    That's my interpretation of events and opinion on the matter anyway.

    Colm

    P.S. Well done on getting the gig Mal. It's definitely a step in the right direction.
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  • Profile picture of the author The Copy Nazi
    Banned
    I think you guys forget one thing - we're in the advertising business.
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  • Profile picture of the author The Copy Nazi
    Banned
    Boy...this one is just Pure Unadulterated Vitriol. You should bottle it and sell it. Online. With a good sales letter. But you're not following it. It wasn't a "cheap letter". Oh did I mention I just did a gig for Frank Kern?
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    • Profile picture of the author David Babineau
      Just Googled "Frank Kern" and this post is #32 (out of 589,000).

      Seriously, we need a few more bolded Frank Kern mentions...
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by BargainCopywriter View Post

        Just Googled "Frank Kern" and this post is #32 (out of 589,000).

        Seriously, we need a few more bolded Frank Kern mentions...
        Hey good idea. I was just going to post "Why would I want to come here and "pimp my WSO" as my learned friend above suggests when there's only ever 30 people on line in this section at any one time - 29 of them being copywriters and the other guy is lost.
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    • Profile picture of the author Collette
      Originally Posted by Metronicity View Post

      Boy...this one is just Pure Unadulterated Vitriol. You should bottle it and sell it. Online. With a good sales letter. But you're not following it. It wasn't a "cheap letter". Oh did I mention I just did a gig for Frank Kern?
      Oh dear.... I'm sooooo sorry. Put it down to my lame attempt to engage in an obscure brand of "Aussie" humor.

      To paraphrase one of your earlier posts: That post was done in typical Collette humour style - which obviously goes right over the top of your head. I guess you take yourself more seriously than you admit. Perhaps you should take the piss out of yourself more often.

      P.S. Stay tuned for my WSO selling Pure Unadulterated Vitriol. I assure you it will be in a very pretty bottle. But don't worry. It'll be cheap.

      I'll even send you a personalized bottle. Gratis.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Collette View Post

        Oh dear.... I'm sooooo sorry. Put it down to my lame attempt to engage in an obscure brand of "Aussie" humor.

        To paraphrase one of your earlier posts: That post was done in typical Collette humour style - which obviously goes right over the top of your head. I guess you take yourself more seriously than you admit. Perhaps you should take the piss out of yourself more often.

        P.S. Stay tuned for my WSO selling Pure Unadulterated Vitriol. I assure you it will be in a very pretty bottle. But don't worry. It'll be cheap.

        I'll even send you a personalized bottle. Gratis.
        Pas de tout. It was a million laughs. Ever thought of writing gags? Good money in that.
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  • Profile picture of the author BrianMcLeod
    Tough room X whacked out copywriter = this thread (+ Frank Kern)

    Divide by average fee of poster (adjusted for inflation).

    Net Result: Acrimony
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by BrianMcLeod View Post

      Tough room X whacked out copywriter = this thread (+ Frank Kern)

      Divide by average fee of poster (adjusted for inflation).

      Net Result: Acrimony
      I have an image of Cheech & Chong in my mind for some reason. Cheech is saying to Chong "That's deep, man. Very deep...whatever it means".



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  • Profile picture of the author Kevin Lam
    Speaking of newbie copywriter, I'll come out and say that I am one of them.

    I've written sales letters for others for about 4-5 months now. I now charge about $5k for my services.

    I don't have a mentor, although I am thinking of Vin (gotta love that guy). Do I need one? Maybe - just too busy with my other business to take one on. Either way, I'm living proof that a "newbie" can charge a hell of a lot by delivering some very responsive sales letters and building relationships with the first few clients he bring in at a low rate.

    There was a point when I had a WSO at only $197 and even $397, but to go from there to $5k in less than 6 months... well, anyone can do it in under a year, don't you think?

    And to be honest, I was a bit concerned at putting myself out there as a copywriter because I am Vietnamese. People might think I speak and write broken English - I don't. I didn't know how serious people would take me if I am not a native-American, but I went with it. And then the fact that I'm still only 26? I've got a LOT going against me here.

    So folks, before we start bashing on Malcolm for being a newbie (although he's written a lot longer than me obviously), let's just all take a chill pill, congratulate the man for being so damn lucky (I'd love to have written for Frank or any other big name gurus just to have the bragging rights - but I'd be damned if I was going to do it for free, LOL) and let's move on with our day.

    We obviously have better things to do, more techniques and strategies to learn and a whole lot more money to make. Let's "get'r done!"
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Kevin Lam View Post

      Speaking of newbie copywriter, I'll come out and say that I am one of them.

      I've written sales letters for others for about 4-5 months now. I now charge about $5k for my services.

      I don't have a mentor, although I am thinking of Vin (gotta love that guy). Do I need one? Maybe - just too busy with my other business to take one on. Either way, I'm living proof that a "newbie" can charge a hell of a lot by delivering some very responsive sales letters and building relationships with the first few clients he bring in at a low rate.

      There was a point when I had a WSO at only $197 and even $397, but to go from there to $5k in less than 6 months... well, anyone can do it in under a year, don't you think?

      And to be honest, I was a bit concerned at putting myself out there as a copywriter because I am Vietnamese. People might think I speak and write broken English - I don't. I didn't know how serious people would take me if I am not a native-American, but I went with it. And then the fact that I'm still only 26? I've got a LOT going against me here.

      So folks, before we start bashing on Malcolm for being a newbie (although he's written a lot longer than me obviously), let's just all take a chill pill, congratulate the man for being so damn lucky (I'd love to have written for Frank or any other big name gurus just to have the bragging rights - but I'd be damned if I was going to do it for free, LOL) and let's move on with our day.

      We obviously have better things to do, more techniques and strategies to learn and a whole lot more money to make. Let's "get'r done!"
      Thank you Kevin. Interesting yarn. Just want to add one thing - "you make your own luck".
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      • Profile picture of the author Kevin Lam
        Originally Posted by Metronicity View Post

        Thank you Kevin. Interesting yarn. Just want to add one thing - "you make your own luck".
        And I am indeed a lucky man to have what I have now. No complaints here. I'm looking forward to the luck I will create tomorrow and beyond.
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    • Profile picture of the author Ross Bowring
      Originally Posted by Kevin Lam View Post

      I don't have a mentor, although I am thinking of Vin (gotta love that guy). Do I need one? Maybe - just too busy with my other business to take one on.
      Kevin, I can personally attest to Vin being an amazing mentor.

      Yet I'm pretty sure that, as in my case too, HE decides to take YOU on, not the other way around :-)
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    • Profile picture of the author Collette
      Originally Posted by Kevin Lam View Post

      ...So folks, before we start bashing on Malcolm for being a newbie...
      To clarify,Kev - No one was bashing Malcolm for being a newbie.

      In fact, I don't believe anyone has ever been bashed here for being a newbie. On the contrary. People here frequently bend over backwards to encourage newbies.

      No, my friend. The hostility and disdain you so rightly sense has absolutely nothing to do with his experience. Or lack thereof.

      However, for someone of his purported wordsmithing skills, he has a remarkably tin ear.

      Hence the global sigh of, "Oh puh-leeze!"

      Changing the subject: You need to do some self-affirmation exercises or something. Your writing far from sucks, and is more grammatically correct than many native-English speakers.

      You have nothing to be insecure about. If people don't take you seriously for the reasons you named, they're morons. And you don't need morons as clients.

      Consider it a Darwinian process of selecting your clients.

      Now, go kick some copywriting ass!
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      • Profile picture of the author Palo Coyote
        First a disclosure, I'm a very good friend of Malcolm Lambe and have been for quite some time now. I'm not a copywriter, just an internet marketing consultant.

        I'm always amazed at these threads, if the original post was violating a rule or a TOS it usually gets taken down, Mal edited and deleted most of his original post. And yet many of you are unabashedly attacking him. Not his work, you're going after Him.

        Ray, Subliminal? Really? Now that's something I'd really like to see.

        Any of you read Rule #1 lately?

        You attack him as a person, he answers quite kindly and often in a humorous way, NEVER ATTACKING YOU BACK, and THAT seems to rile up many other people. NOW that is Irony! You poke a sharp stick at a tiger in a cage and it just laughs at you, that seems to make you even madder. "We can't get a nasty rise out of him, POKE HIM AGAIN, HARDER." Tiger laughs again.

        Dr. Harlan, Ed.D, you called him a liar without calling him a liar. Cutely done. Why would you do that? Oh, your sig is nlpcopywriting. Ah yes, the "Newbie" label when you really don't know if someone is or not. 14 year old players in online games do this to each other as a ego-boosting tactic, it usually fails. "You're a noobie," "Unh Uhn, am not, you're a noobie," "I am not, you are." You make a statement of fact, "Frank doesn't use sales letters these days," as if you have absolute knowledge or you are Frank. How do you do that with such certainty?

        Collette, you can have any opinion you want, you can't have your own personal set of facts.
        Fact is your post was insulting and derogatory, and it was meant to be just that, it's not humor, satire, irony nor was it a lame attempt to engage in an obscure brand of Aussie humor. And in your post you assert that this is pimping for a WSO, a no-no on WF. If that's true then the Mods usually take the thread down. What's your proof of that?
        Since you are a copywriter competing with Mal and others and I supposed it's not unusual to be critical of someone else's work, but it's quite clear you were attacking Mal, not his work, especially with lines about burning incense and the uber-cool, super rad, rebel copywriter. Oh yes, your supporter MarkA thinks what you wrote is rude. I'll agree with that.
        Collette, I'm curious, what makes you think you're immune to WF Rule #1?

        Mark, you've referred to yourself in the third person a couple of times, do you do that often? What's the reason for that? It's quite and odd thing to read. It's NO secret that you don't like Mal and that's he's been critical of your work in the past, but to simply be a Cheerleader for Collette? It's kind of like you're hiding behind her, now that's ironic.
        If you got banned for rudeness as you write and you would have enjoyed writing what she wrote, but you think you'd get banned again...then you must think Collette's post is rude? Should she be banned for rudeness as you were?

        And Montello, saying "Maybe it's just that YOUR copy ain't worth a thing." How is that not attacking Mal? Maybe the Copywriting Forum has immunity from Rule #1. Let me ask you this Monetello, if Mal or anyone else said that about your writing, would you turn them in to the Mods? Would you be offended? You certainly are not talking about any specific piece of copy you've read, so you're not talking about the "work" you talking about another WF member, in a most negative way.



        Collete, you wrote, "To clarify,Kev - No one was bashing Malcolm for being a newbie." Collete, did you read post #51, Dr. Harlan, Ed.D said, Frank's going to launch a new product and hire someone to do a sales letter. And he's going to have a newbie do it." How is that NOT calling Mal a newbie? Taken with the rest of that post it could hardly be called a "ringing, positive endorsement," bashing seems very accurate. Dripping with sarcasm seems a good description too, I mean c'mon this is the Copywriters Forum where the wordsmiths come and write, some with eloquence and wit.


        Well, OK. A good spirited discussion. On with the show as some American once said.

        Palo Coyote
        Aka Tony Marino
        Signature

        No sig today.

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  • Profile picture of the author Kevin Lam
    LOL, indeed, indeed. We've already talked. I would think he'd accept me after all the conversations we had, but I'm so busy as it is to even request it now. I would definitely love to learn more from him once I do get the chance. I'm almost all done streamlining everything. Once I'm there, I'll be talking to him some more.
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  • Profile picture of the author Kevin Lam
    LOL, thanks, Collete. You're always sweet and helpful, so it was weird seeing you do some eye gouging, lol. No, I don't have those insecurities anymore. That was before I got started and I blew it out of the water after taking on my first client at $800.

    And no, I don't think you guys were bashing him for being a newbie. Someone just mentioned that some where and I was just making a point so other newbies will have a little hope for themselves. All I meant to say was - let's just move on and have a good day.

    Anyway, back to work for about another hour and I'm off! I'm gonna go enjoy my 50" TV, lol.
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  • Profile picture of the author Kevin Lam
    Definitely my cue to go. This might get ugly, lol. Bye everyone.
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  • Profile picture of the author Kevin Lam
    That's because I sent as much money as I could AT THE TIME and didn't have enough so I requested help. I was doing fine right after that. It was like getting a great return for an act of kindness. What goes around, comes around. So I'm glad I did that.
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  • Profile picture of the author Kevin Lam
    And for the record, I don't have to prove anything to someone that got banned and then sucked his way back in. I wasn't trying to start trouble here, but you obviously can't help yourself.

    Let's not forget, you're the bozo that got bent out of shape about me joking about your drunkenness even though you publicly stated that you drank a lot of alcohol while working at 3AM. It was a friendly joke and then you went and got on your LOW horse with a stupid rampage.

    No need for your jealousy here. So AGAIN, I will go enjoy my 50" tv. You can go drink up some more if you'd like.
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  • Profile picture of the author Scott Murdaugh
    I vote for lock and delete.

    Peace,

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Collette
      Tony,
      You might want to review some of Malcolm's posts before you refer to WF rules.

      Malcolm appears to take a perverse delight in denigrating the work of other copywriters. He has made a number of posts which rudely suggest that the work of other copywriters is not worth the fee which they charge - and which THEIR clients are happy to pay.

      He regularly makes rude and disdainful comments about the abilities of other copywriters, the value of their work, the validity of their qualifications, and their intellect. It's rude, it's unhelpful, it's derogatory, and it's unnecessary. And, on more than one occasion, those comments have been directed personally.

      For the record: I have NO problem with Malcolm scoring a gig with Kern. I like Kern; I admire Kern; I respect Kern as one of the few Internet Marketing Big Names who actually delivers geniune value.

      If a copywriter can score a look-see from Kern - more power to him. Kudos.

      I believe that most people here feel the same way.

      If Malcolm had posted something along the lines of "Wow! I just got a project from Frank Kern!!!", I believe he would have gotten a universally positive response.

      He did not do that.

      Instead, he launched into his usual "I'm the best copywriter alive and the rest of you are wanna-be, overcharging, incompetent schmucks" schtick.

      Even going so far as to making the sweeping statement "... don't think your copy is worth $5,000 - because it 'ain't."

      Well, excuuuuse me. Who, exactly, is Malcolm Lambe that he has the authority (or the chops) to degrade the work of other copywriters? When, exactly, did he become an authority on how independent contractors should value THEIR work?

      And how many of the copywriters on this board has HE paid for their work, that he is equipped to make such a sweeping evaluation?

      And even after he was aware that his comments were offensive and unnecessarily derogatory...

      He kept going

      and going

      and going.

      And then he had the temerity to posit that he's misunderstood, on account of his Aussie "humor" going right over our feeble American heads.

      I, for one, have worked with a number of Aussies, and never had a problem understanding - and appreciating - an "Aussie" sense of humor. I suggest to you that, had there been anything remotely humorous about Malcolm's OP or his responses, that humor would have been noted and appreciated.

      Live by the sword; die by the sword.

      For the record, I never posted "my own set of facts". Heck, I didn't even post my opinion. I simply regurgitated the essence of Malcolm's posts. Almost all of which were self-referential, and many of which were crudely insulting.

      There some damn fine copywriters in the WF. There some damn fine people in the WF. And there are some damn fine people working hard to become damn fine copywriters and provide real value for their clients.

      No one who is serious about copywriting and who is serious about being a good copywriter deserves to be belittled and insulted. No matter which Internet Big Name the insulter says he has written for.

      Because, where once we might have cared, and congratulated, now...

      Frankly, my dear, we don't give a damn.

      P.S. I am not in competition with Malcolm. I haven't taken on a new client in months. Haven't looked for a new client, and don't intend to. Please note that I don't even have a signature file.
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  • Profile picture of the author Kevin Lam
    Hahahahaha, I just got an infraction from Mark. So you, Mark.

    You start crap, someone says something and then you send them an infraction.

    So you're telling me you find it a bit odd for celebrities and multi-millionaires to ask for donations to help OTHER people, right? Surely, if they ask for money, it must mean they don't make very much themselves, right? Ignorant.

    And of course, Tellman Knudson running to raise money for the homeless youth must mean that he has NO MONEY WHATSOEVER, right?

    You surprise me more and more everyday with your ignorance.

    I asked for help from people who could provide the help. Other Warriors who were "struggling" and offering to help, didn't help because they couldn't. I got donations from my own people, not the Warrior forum. The one's that did from here were people who already knew me outside of the WF.

    I gave up what I could and asked for more. Do you KNOW how much brain surgery costs? Do you KNOW how much it costs to incubate a brain? You offered to send money to help, but you never did. You were just posting to LOOK as if you were nice. Just save your snobby self.

    You question me simply because I was asking for a helping hand to help others. That goes to show what kind of person you are.

    No, leave this thread open. I'd like to see how much more stupidity comes out of him. What a pity, Mark. I'm done here anyway.
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  • Profile picture of the author Daniel Scott
    Collette,

    Best. Post. Ever.

    Every day you are more and more beautiful to me.

    I'm getting on the next plane... meet me at the airport. We'll make passionate love by the fireplace and marry on the 'morrow.

    Or we could just go out for coffee. I mean... whatever, you know?

    -Dan
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Daniel Scott
    "... don't think your copy is worth $5,000 - because it 'ain't."
    Guess we'd better call Carlton, Makepeace, Bencivenga, Fortin etc and let them know.

    -Dan
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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