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Long Copy vs. Short - End of Discussion

by Andy
3 replies
I'm getting to hate this subject and now I know why.

It occurred to me, that it's simply NOT RELEVANT! (sorry for yelling)

When it comes to copy the real question should be:

Profitable vs. Unprofitable.

To this end, I think I'll abstain from commenting further in Long vs. Short discussions, except maybe to point out this concept.

Or am I so very wrong?

God bless,

Andy

P.S. (Please, please please - let's NOT discuss Long vs. Short here!)
#copy #discussion #end #long #long copy sales letters #short #short copy sales letters
  • Profile picture of the author Alex Cohen
    To this end, I think I'll abstain from commenting further in Long vs. Short discussions, except maybe to point out this concept.

    Or am I so very wrong?
    Since you find the topic so upsetting, it's wise on your part to stop discussing it.

    Alex
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  • Profile picture of the author John_S
    I find the standard reasoning inane.
    I agree, it's discussing the wrong things. Most mix in their own biases, and that can sabotage any test used to "prove" one point or another.

    The people who espouse these either-or positions are wrong. For example most classified ads in print are short copy, and people use them with varying degrees of success.

    Recently someone talked about the Gary Halbert coat-of-arms letter. One of the more successful letters of all time, weighs in at a couple hundred words.

    And still, Halbert used long form letters most of the time.

    I tend to view this like "how long should your legs be?" The answer is long enough to reach the ground. What gets the job done works.

    What this boils down to is one pat answer which avoids thinking versus another. You can find it in Mac-vs-PC, and it is just as tiresome.
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