Should I sell to the demographic or to people searching for what I am offering?
Do you think it is better to sell to people searching for how to start up that particular business or to the demographic that make up those professionals?
So for the first one my headline would talk about how good this particular restaurant business is BUT the second one would show why someone that age, location would want to read the letter.
What do you think?
The particular niche I am in, according to google keyword tool, 480 people search for "keyword1 business" per month.
Any thoughts?
Ashley
Consulting Tycoon