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Testimonial question

by Ashley Gable
7 replies
Hi

If the person who gave you a testimonial has a website, should you always put it underneath their testimonial?

For example, lets say you were selling a book about the carpet cleaning business, and you got a testimonial from someone with a website about gardening.

Would you still put their site below, or do you think this would create a little incongruity, or confusion in the minds of your readers?

Ashley
#question #testimonial
  • Profile picture of the author Kevin Lam
    It's not a question about always, sometimes or never, but whether it's appropriate depending on your marketing medium.

    If it's direct mail or just simply offline, it would be best not to mention the URL. If it's online, it's *fine* if you do and it's *fine* if you don't.

    In certain conditions, it is imperative that you include a URL, but in others, a URL is not necessary.

    So consider your marketing medium, the product/service you are selling and the appropriateness of the URL.

    Based on your example, it's *fine* to include it. Good practice though is not making it an active link. Good luck.
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    • Profile picture of the author Ken Strong
      Originally Posted by Paul McQuillan View Post

      I am not for links (on online sales pages) as they may click on it and
      f-ck up my delivery.
      As Kevin said above, if you do include a URL you shouldn't make it a live link.
      Signature
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      • Profile picture of the author Kevin Lam
        Originally Posted by Paul McQuillan View Post

        Sorry, I don't read Kevin's posts
        DUH, Paul! LOL. Nice blog entries lately. Very intriguing and thought provoking.
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    • Profile picture of the author Ashley Gable
      Thanks, Yeah I wouldnt make it a live link, just www.

      But do you think it gives any credibility? I mean I know it does, but does having a nonrelated niche cross out any credibility.

      This way they can see that fred bloggs isnt made up, that he actually has a website, with his name on the front page.

      Ashley

      Originally Posted by Kevin Lam View Post

      It's not a question about always, sometimes or never, but whether it's appropriate depending on your marketing medium.

      If it's direct mail or just simply offline, it would be best not to mention the URL. If it's online, it's *fine* if you do and it's *fine* if you don't.

      In certain conditions, it is imperative that you include a URL, but in others, a URL is not necessary.

      So consider your marketing medium, the product/service you are selling and the appropriateness of the URL.

      Based on your example, it's *fine* to include it. Good practice though is not making it an active link. Good luck.
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  • Profile picture of the author Kevin Lam
    As I've said, it all depends. If you feel more comfortable keeping it private. Just send me a PM and I'll take a look or you can tell me your niche/approach and see if it is a fit.
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