Latest Sales Page - Please Take a Look =)

Wow, there's really not to much to say about this sales letter except that it is pretty good.

I'll reiterate what was said above. There has obviously been some time and effort put into this. That's nice to see.

I really like the P.S. and how you restated your "Big Benefit" and the 100% money back guarantee.

What I really like is the story and ..."so I know how you feel and how frustrating and painful it can be." good emotional trigger words.

Good start.

Bill

First thing I would do if I were selling a health related product is get on some of Agora Publishing's lists and watch how they sell stuff. They are masters at grabbing attention, drawing people in with emotional story lines, and stacking on the proof so you can't NOT believe that their "cure" will work. I can't post links because my account is new, but if you want to email/PM me I can send you some links of their sites. Or you can Google:

The Health Sciences Institute
Nutrition & Healing
The Douglass Report

One of the biggest things you have to deal with, especially so for health "cure" products, is making your claims believable. This needs to be done right in the headline and covered from different angles again and again in the rest of the letter.

One great way to increase believability is by zeroing in on specific things about your solution. The more specific your story is, the more vivid it becomes in people's minds, and the less room there is for people to wonder whether you're pitching a bunch of B.S. at them. For health products I like to tease people about the "star ingredient/element" of the solution right in the headline...

For example, maybe there is some ordinary food that scientists recently discovered that has the same pain killing power as 5 Ibuprofen but none of the bad side effects. You could say...

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"Completely Eliminate Your Migraine Pain In 15 Minutes - 100% Guaranteed"

The Completely Safe Tension Melting Ingredient Found in Any Common Spice Rack That Scientists Say Has The Pain Erasing Power of 5 Ibuprofen But NONE of The Nasty Side Affects

Plus, FIVE Other Natural Pain Destroying Ingredients The Pharmaceutical Companies Have Been Covering Up

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Then you can go into some of the other elements of your solution later in the letter - stacking one after another. But you want to lead with the STAR element. The one that really peaks people's curiosity and creates vivid imagery. See how that's so much more believable, too?

Most health cure products you see on clickbank and such are really vague. I think because they are afraid of giving away the solution. But you don't have to give it all away.... you just have to tease. And those little specifics make it so much more powerful than just saying "Hey I have a cure, trust me"

And it doesn't have to be an ingredient. It can be a technique or a method. The trick is in adding those background details. Like if it's a relaxation technique, talk about how it was discovered... the scientific trials done on it... the doctors that recommend it... little quirky details. What's the STORY behind it?

So that's what I'd focus on... finding those star elements and crafting stories behind them. Stacking that proof. If people believe you can really cure their migraines they'll buy it. You don't have to spend too much time convincing them that migraines suck and they should do something about them. They already know that.

Hope that helps!

Ryan

A few more suggestions...

a) Start the letter with a question that focuses on the pain and will benerally be answered with a Yes.

b) Also, keep the focus on PAIN. Yes, it's exhausting too, but that's the least of the problems of migraine sufferes. You can introduce that later.

c) tighten up the first few paragraphs and make them shorter.

d) with your testimonials... find the strongest phrase in each and use them as a headline for the testimonial -- as an attention grabber.

Example for the second testimonial:

"helped me ten times more than the usual medicines and pills"

Hope this helps.

Elisabeth