Sex Bias In Writing
I was wondering how important is it to write in gender neutral terms when writing sales copy? I'll use a famous headline as an example:
"THE LAZY MAN'S WAY TO RICHES" which was written in the early 70's. In today's world wouldn't it be best to write "THE LAZY PERSON'S WAY TO RICHES"?
How PC do we need to be in our copywriting to not alienate perspective customers? I'm not concerned about grammatical correctness but political correctness of using gender terminology that might be seen as biased.
Your feedback is appreciated!
Alan
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