3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Stop Drinking Water!

by Loren Woirhaye
2 replies
This showed up in my Inbox today. I was intrigued by the subject
line and I found myself going a little slack-jawed at the over-the-top
copy.

Then I noticed something interesting... In areas where the copy
validated my habits (drinking coffee) I was thinking ,"maybe this
guy isn't such a crackpot" and in areas where it attacked my
habits (I'm a long-term vegetarian) I'm thinking ,"This guy is
out of his mind."

It's worth observing this in yourself, because this is the way the
people who read you copy think as well. They may want some
excitement and new information, but they also want approval,
validation, and safety.

By providing the right mix of validation we make our reader feel
superior to other people for the way he IS.... and the drive to
feel superior to others is very strong.

Here's the copy... good for a laugh at least:

</title> <STYLE Type="text/css"> </STYLE> </head> <BASEFONT color="BLACK" face="ARIAL"> <body text="BLACK" link="BLUE" vlink="BLUE" alink="BLUE" bgcolor="WHITE" > <HTML> <table width="100%"> <tr> <td width="10%">*</td><td width="80%"> <head> <title>
#drinking #stop #water
  • Profile picture of the author AndrewCavanagh
    Yes being aware of your own behavior and hot buttons is a huge key to writing good copy.

    Once you understand your own behavior it gets easier to study the behavior and response of others.

    Then all you need to do is gain an intimate knowledge of the prospects you're writing to when you write your sales letter and an intimate knowledge of the product you're selling and you should write some very compelling copy.

    Kindest regards,
    Andrew Cavanagh

    P.S. The guy is an idiot. Go ahead and drink plenty of water.
    Signature
    Old School Copy Like This Is BACK & Converting Like Crazy!
    {{ DiscussionBoard.errors[126912].message }}

Trending Topics