How to use Press Releases as CONTENT ?
Professional news journalists use press releases as "news stories" for newspapers and websites.
So... how do we, as webmasters, tap into this rich content supply? What is the source? For example, when a news writer is skimming over the press releases of the day: what website is he using?
And I'm also wondering if there are any guideline to using Press Releases as web content. For example, is it considered free content? Are we allowed to modify them?
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