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Sales Copy for Breakthrough Advertising

by Rezbi
9 replies
Does anyone have the original copy for Eugene Schwartz's book?

I'm trying to write copy for a book along a similar vein and it would be ideal.

Thanks.
#advertising #breakthrough #copy #sales
  • Profile picture of the author David Babineau
    Hi Rezbi,

    I don't have it yet, but you can get a copy from Boardroom for $95 (1-800-678-5835.)

    Cheers,
    David
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    • Profile picture of the author Loren Woirhaye
      Schwartz is best-known for his hammy, though killer, single-page
      ads. I don't think the book was sold this way because, frankly,
      it's way over most people's heads. He actually preferred the
      longer format of direct mail letters, but I've only read a couple
      of them - the one that comes to mind is his his copy for "Dr.
      Chang's Book of Internal Exercises" - it's in Denny Hatch's awesome
      book "Million Dollar Mailings", along with an interview with
      Eugene about how he wrote ads.

      Gene wrote copy for a lot of books, but most of the one's I've
      seen have been for weight loss, memory, mind power - mass
      market stuff... and "Breakthrough Advertising" is not a mass
      market product by a long shot.

      Anyway, Boardroom has a salesletter up, but it's predicated on
      the mythology of the long-out-of-print book so probably won't
      help you much because Boardroom re-issued the book to
      capitalize on pent-up demand for the book - yours won't have
      such an advantage.
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  • Profile picture of the author ghyphena
    Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

    I for one had a look at the copy both at bottomlinesecrets.com and at rclb.com - but I don't think either one of those is the original. Still - the bottomlinesecrets (Boardroom) version could be something you could model.

    Gil-Ad
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    Gil-Ad Schwartz

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