Hype Free Copywriting Examples - $20 prize

I am all at the fact that people are just looking to debate and argue their thoughts when the point of focus is to show some examples to win $20.

Well, I'd really like that $20 while people debate and argue over hype or not!



I think Vin wins the debate anyway! LOL!

I've written a couple by myself for a client... don't know if you're okay with affiliate landing pages!

Let me know.

Thanks.

Ronak Shah

Actually Mike I never said that. You've got me confused with someone else. But I will say I stand by the definition as it was explained to me by Garfinkel.

And for that there is no exception for "perception" as someone wrote. You can either prove it or you can't. It's either real or it's hype.

Now... if you want to talk about a low key approach vs a sideshow barker approach that's another conversation for another day. But remember you can write low key hype too.

The use of certain words often has little connection to hypey or non-hypey copy.

If you say something gives you "a killer profit..." and it actually does and you prove it in the letter, that's not hype. If you go low key and say "Sure XYZ pill can not make you into a super model overnight, but it can help you lose a healthy 2 pounds per month, every month..." and you can't prove that 2 pounds per month every month... then it's hype.

Hype is an unsubstantiated claim... plain and simple.

Again, I agree with you.

That reminds me of a point that Gary Halbert made
in one of his presentation videos.

And that is, even a world class ad will tank
badly if it is selling "how to knit" information
to men. That made me laugh.

I mean I don't know of any man that is addicted
to knitting.

Therefore your point is very true. Bringing
the right message to the right audience is critical.


But here's another experience of mine I
want to share you with you.

It's still on Eben's DYD stuff.

I sent the opt in page to a friend of mine
(who is married but still love to flirt) to take
a look.

He is definitely the correct audience.
And such stuff do appeal to him.

But still, he was initially skeptical.

He was too used to a "news" style site.

And a page with just a mere headline plus a few bullets
and an opt in form didn't look so right to him.

That was what he told me.

I assured him that the site is genuine.

It was only after I sent him a couple of
DYD's newsletter emails, and he has seen
how good the content is, that he decided
to opt in to take a look.

You see. Such perceptions exist - even
to a targeted audience.


Another case in point. I know of many
marketer friends who will not buy from
sales pages which show images of huge
mountain of cash...holiday scenery...sleek
Porsche...and that likes..

Some of them tell me that they get turned
off by phrases like "torrent of cash", "tsunami
of profits", "print cash on demand" etc etc...

These are phrases designed to get an
emotional response. And to a certain audience,
these are effective.

But again, there will be others that think these phrases
are too hyped up even if
there was ample proof and the message
was targeted at their kind of crowd.


Remember the "Who Else Wants To" headline
thread which makes some people roll their eyes
so far backwards?

Some people are sick of it, because it's too over-used.

While some think it's going to be another hyped up
sales letter.



This is something beyond "proof" and "targeting the
right crowd with the right message".

The personality type of the person and his mindset
also come into play.

Marcia Yudkin wrote an excellent article on this
in the private War Room (on marketing to introverts).

Cheers,
Jag