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Traffic but no conversions

by Jacob Martus
8 replies
Hi everyone. I finally have a few of my keywords ranking on the first page of Google and I'm getting decent traffic, however my affiliate review blog posts aren't converting.

If anyone here skilled in copywriting could take a look at my affiliate reviews and maybe give me some pointers that would be great. Any advice will help.


Thanks,



Jacob Martus
#conversions #traffic
  • Profile picture of the author ghyphena
    Hi Jacob,

    I assume your talking about your Logitech G19 keyboard.

    I don't know a lot about writing affiliate reviews, but here's what I think:

    1. If your keywords are about this particular keyboard, great. But I'm guessing they're not: if they were you'd get at least some conversions - even if on price alone. So you need to do more a subtle sales job here.

    2. Biggest mistake: you talk about the product's features, not its benefits. If this was a real technical review, fine. But it's not. It's a sales piece in disguise, and that means you need to talk about what the features *do for* the customer.

    You get the right track towards the end - things like explaining how you'll never accidentally minimize the game by hitting a windows key. This is good. You need to spell things out. People don't want to think.

    3. Your testimonial is hiding at the bottom of the screen. Give it some better real estate.

    4. Start off, not with a technical prelude about Logitech and the G15, but with a powerful benefit. State as clearly and succinctly as possible not what the keyboard can do, but how it improves the gaming experience.

    Basically, you need to start off by explaining - and then keep explaining - how this keyboard will make you enjoy the gaming experience more.

    5. Again, I don't know your market and I may be completely off, but I think that ultimately gamers don't care about their equipment (except maybe when showing off, which is something you can also play on)... what they care about most of all is the enjoyment they get from gaming.

    It's not a keyboard. It's a way to enhance the enjoyment they get from gaming.

    My advice would be to take each feature and really it break down: "what's good about it?"... "So what?"... until you get an answer the explains how it enhances the gaming experience.

    That may be the most times I've ever said the words "gaming" and "experience" in a 5-minute period. Anyway, hope it helps.

    Good luck

    Gil-Ad
    Signature

    Gil-Ad Schwartz

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    • Profile picture of the author Jacob Martus
      Very helpful post and I'm gonna put some time into revising it and adding as many of those tips you gave me as I can.

      Thanks alot, i appreciate your help.



      Jacob Martus
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  • Profile picture of the author Scott Murdaugh
    Okay, you've got a few problems.

    The first, and probably biggest, is the review itself. You start with the headline "Change the way you play'... Why?

    If I'm a gamer, chances are I like the way I already play just fine. And then you go on to say...

    Always a step ahead of their competition, Logitech has done it again with this keyboard. The G19 keyboard is a substantial improvement from its predecessor, the G15. The biggest draw to this keyboard, is the 320Ã--240 pixel color screen which boasts as many features as the keyboard itself.

    Right out of the box, the LCD game-panel comes stock with these applets:

    • Clock
    • CPU/Ram monitor
    • Countdown timer
    • Media display for Windows Media Player and Itunes
    • Movie Player
    • Picture Viewer
    • POP3 checker
    • YouTube player
    None of this stuff helps me or my game. It doesn't sound like a review from someone who's even used the product.

    You need to start talking like your market. Because of (benefit x) I cans spin around and drop a sniper in Call Of Duty in half the time I used to take, blah blah.

    I'm not a hardcore gamer so I don't know what features people would really like, but you need to figure out why these people would REALLY want this keyboard... And write like you've used the thing.

    Your second problem is your calls to action... If you do the first part right (writing as one of your target market) you can say things like "I picked mine up at Amazon, they had an insane discount going on, you can click here to see if they're still running it"...

    Those are the problems as I see them.

    Hope that helps.

    -Scott

    P.S. I didn't read Gil-Ad's post before, but we're basically saying the same thing. It doesn't sound authentic, and you're not giving people the REAL reasons why they'd want this.

    P.P.S. Read the reviews on Amazon to find out why people like it.
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Jacob Martus
      Thanks for the response.

      Any ideas for what I can change the headline to?

      I am definately going to try and edit the page as much as I can. There are a few other product reviews on my page for the Logitech G7, and the Razer DeathAdder that are a little bit different than the keyboard review. If you wouldn't mind taking a look at those and telling me if they are any better or not that would help me out alot.

      I'm having trouble, figuring out how to format this post to make it more driving for my visitors. Should I put the customer reviews somewhere close to the title and then branch down from there? Any tips or even a small example would help.

      You've been very helpful so far and I'm just having trouble figuring out how I should change it up.


      Thanks,



      Jacob Martus
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      • Profile picture of the author Jacob Martus
        Hey guys. I was hoping for some more feedback. Here are the changes I've made so far. I'm working slowly to try and make this my best affiliate review so I haven't changed everything yet.

        Heres what Ive got so far, and anymore advice on this first column you guys could give me would be great.

        Here is how the post starts:
        -------------------------------------------------------------------
        The Logitech G19 is the best gaming keyboard on the market, hands down. The biggest benefit this keyboard has to offer is the ability to record and perform macros. 12 programmable 'G-keys' let you program up to 36 time saving commands. No more fumbling over keypresses to execute the death blow in your next pvp match.

        Another huge benefit of the G19, something that FPS fanatics will appreciate is the ability to press up to five keys simultaneously. Jump when you press jump, duck when you press duck, and never get destroyed by a grenade because your keyboard didn't register a keypress again.

        In addition to all of that, the Logitech G19 Gaming Keyboard comes with a 'game mode' switch which disables the Windows/Context Menu keys, making it impossible to ever accidentally minimize your game again. There is no way of counting the number of times this feature has saved me.
        ---------------------------------------------------------------

        If this still needs some work, just give me some advice on what to change.


        Thanks for any help anyone can offer,



        Jacob Martus
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      • Profile picture of the author Technista
        Originally Posted by Jacob Martus View Post

        Any ideas for what I can change the headline to?
        Since this is a review, adding that word to the title tag could be beneficial and add clarity to what your page is about.

        Originally Posted by Jacob Martus View Post

        I'm having trouble, figuring out how to format this post to make it more driving for my visitors. Should I put the customer reviews somewhere close to the title and then branch down from there? Any tips or even a small example would help.
        If I might make a few observations and suggestions:

        1. Even though your copy has an upbeat enthusiastic tone, the information seems rather generic. What makes this keyboard superior to the competitors? Appeal to the senses a little more-- tactile/feel, visual, etc...
        2. I was immediately alarmed by the Good/Bad section. "Bad" is a very negative term. You would rather your product to have "Cons" than to have something bad about it.
        3. The price is "bad"? Why wouldn't I go look for a cheaper keyboard then? 12% savings doesn't sound very enticing when I already have been told that the price is bad. A quality keyboard is an investment, and you want them to know that it is worth every dime, as evidenced by all the wonderful benefits you mentioned.
        4. Another approach might be a comparison review. One will be cheaper and have less features, but both will have your affiliate links.
        5. Consider cloaking your affiliate link with a 301 redirect (or the method of your choice). It looks cleaner, and it will prevent people from removing your affiliate ID from the url.
        6. Finally, the web designer in me compels me to suggest that you put an attractive header on your site. Looks more professional, and will break up that sea of green on the page.

        Hope that helps-

        T
        Signature
        Atlanta Website Design
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  • Profile picture of the author signupmakemoney
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  • Profile picture of the author thedogtreatjar
    I like how you took advice to expand the benefits, this helps dummy it down a bit. Are you looking for an experienced gamer or a newbie. Keep that in the back of your mind as you write your copy. Like all sales copy - if you try to get all the fish in the sea your boat will sink
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    • Profile picture of the author Jacob Martus
      I have tried changing the wordpress theme, but for some reason it messes all the posts up. They get all fragmented and terrible looking so I'm kind of stuck with the heatmap theme until I can find someone to help me tweak the theme to be more user friendly.

      If you are willing to help me with the heading, I could even pay you for it.


      Thanks,



      Jacob Martus
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