Asking questions in copy
My gut feeling is to disagree with this. When a question is asked in an advert it usually catches my attention e.g. "Do you want cheaper car insurance?". Or before the call to action asking a question like "Sound good for far?" as if they answer yes before the money is asked for it gets them in right frame of mind and keeps them engaged.
Anyway, I thought I would throw it out there to see what people thought. Should you ask questions in your copy, yay or nay?
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