Multi-Page Salesletters?
I have a question for the copywriters here.
What do you think of multiple-page salesletters?
Just to be clear, I am referring to this type:
Fat Loss 4 Idiots / Weight Loss and Diet Center
Personally, I don't like them much... but there are
a few bigger sites in the niche that I am trying to
get into that do it this way.
Currently my salesletter is the typical one page, longer
form letter... and I am losing eyeballs after a few paragraphs.
I am definitely going to test this for myself, but I wanted to
see what you all thought and especially see if anyone has
already tested this as well...
Would a multi-page letter that broke it into a handful of
"chunks" work better?
Thanks!
Matt
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