Better to learn copywriting or pay a copywriter

Every business owner should learn how to write a basic sales letter or autoresponder email. I wrote my own copy for over 10 years and it helped build more than one business for me.

There's times where your cashflow won't permit you to outsource your copywriting.

There's times where your copywriter can't meet your deadline because they are already booked.

There's times where you need something like an affiliate promo email done - say 10 minutes ago - so you need to be able to do it yourself.

That said, if you hate writing copy... or you do it badly, then definitely hire a pro.

And if you have a strong product with a great offer... where the only thing you need is equally strong sales copy... then definitely bring in a pro.

Hope that helps,

Mike

From the business point of view...

It mainly depends on whether you have the resources to take the copy
written by an expensive, top gun copywriter, put it to good use
and quickly turn a profit.

Let's face it -- if you're going to spend $4,000 on a top copywriter...
then set up an adwords campaign and everything... and wait 4 months
to recover just that $4k, it's better to write the copy yourself...

Even if your copywriting skills are just average and
you can afford the $4k without any problem!


Regards,
Dean.



f

Learn copywriting. Period.

Don't you write emails? Don't you post on the Warrior forum or blogs?

You're communicating something about your personal brand and therefore your products almost every time you type.

That being said, paying for a copywriter for a specific time consuming task -- such as writing a sales letter -- is a good option.

But then again, when you hire a copywriter, your knowledge of what makes good copy is essential. How would you know who to pay -- and how much -- without a good understanding of copywriting?

I think everyone should learn to write sales letters. The situation you're depends on budget probably.

If you learn to write the letters, it's almost a 'license to print money'. There will always be a product purchase or opinion that can be influenced by crafting a well thought out sales letter. It might take a long time to learn, but really will depend on your current writing skills. Surprisingly, having fewer skills might in this situation might be a better starting point. If you know too much, you might want to argue with the structure of the sales letter, instead of just doing it the way that 'just works' for the reader.

More than once, i've been advised to just rewrite what I consider to be a good sales letter, so I can get the 'feel' of writing a sales letter. That seems to be good advice.

If you have an unlimited amount of money, you can leverage the skills of the best and brightest, and just get to the task of product fulfillment.

I'm guessing you already have an opinion of your own though.

Anyone would agree that learning to do for yourself is best. Plus if you learn, you can teach someone else... Few things can be as rewarding as teaching someone to do what you know how to do, and then seeing them do them just as well.

Best of luck.

Can anyone suggest a good copy writing course?

thanks.

Even if you're going to hire a copywriter you should learn the skill.

After all, you MUST know enough to be able to recognize good copy when you see it. Too many marketers waste money hiring mediocre writers cause they can't tell the difference.

Check out Joe Vitale's "Hypnotic Writing"....less than 20 bucks and better than most of the stuff that people charge an arm and a leg for. Personally, I've learned the most from reading Stephen King....he knows how to get in your head and arouse emotions like no one else.