Is Dan Kennedy's material still relevant?

Profile picture of the author Daniel Ray by Daniel Ray Posted: 12/20/2009
I remember reading a lot of Dan Kennedy's copy writing material in the past.

Is his stuff still regarded as the best, like it used to be? If not, who is the 'go to' person for learning to write good sales letters?

Thanks,

Dan
#dan #kennedy #material #relevant

  • Profile picture of the author Loren Woirhaye
    Loren Woirhaye
    D.K. is without a doubt one of the best copywriters around.

    I've not seen a lot of direct praise for his copywriting products.
    His stuff on direct marketing is quite good, but as far as the
    nuts and bolts of writing sales letters I think you'll find there
    are many teachers you'll find teach the topic better.
  • Profile picture of the author Izesta
    Izesta
    Originally Posted by Daniel Ray View Post

    I remember reading a lot of Dan Kennedy's copy writing material in the past.

    Is his stuff still regarded as the best, like it used to be? If not, who is the 'go to' person for learning to write good sales letters?

    Thanks,

    Dan

    Dan Kennedy is okay. Sometimes he leaves me in left field with some of the stuff in his courses. His videos have him talking quite a but I find little meat in the offering. I still refer to him though. Can't totally discount Dan.

    I have a file for Jay Abraham. I have been his fan for many years. I miss all the great stuff he used to send via snail mail. I kept everything he ever sent to me. Many gems in there.

    Bob Bly is worth a look at.

    More than anything, I take lessons from a lot of marketing I see that draws me in. If it caught my attention (especially when I wasn't looking for it), and I stopped to read it and thought about buying it, it must be pretty darn good. Goes in my swipe file.

    That's my 7 cents.
  • Profile picture of the author Daniel Ray
    Daniel Ray
    Originally Posted by Ken_Caudill View Post


    That'll be $2000.00.
    Lol! That's great! I appreciate your input. I'm a big believer in practice...
  • Profile picture of the author Daniel Ray
    Daniel Ray
    Originally Posted by Loren Woirhaye View Post

    His stuff on direct marketing is quite good, but as far as the
    nuts and bolts of writing sales letters I think you'll find there
    are many teachers you'll find teach the topic better.
    Thanks for your thoughts. Would do you think teaches the subject well?
  • Profile picture of the author Daniel Ray
    Daniel Ray
    Originally Posted by Izesta View Post


    More than anything, I take lessons from a lot of marketing I see that draws me in. If it caught my attention (especially when I wasn't looking for it), and I stopped to read it and thought about buying it, it must be pretty darn good. Goes in my swipe file.

    That's my 7 cents.
    I def agree with that. I try to figure out what it was that drew me in, and how they keep me there. It's always easier to sit back and admire someone elses work, that it is to do it myself...

    Thanks for your input.
  • Profile picture of the author David Merriman
    David Merriman
    Dan Kennedy gets rave reviews, but he's not my favorite. I've learned the most personally from Eben Pagan. His material on bullets and educating the prospective buyer is excellent...

    You can always read a Gary Halbert letter. That's always an education in itself.

    There are so many great copywriters, why not read them all?
  • Profile picture of the author Ronak Shah
    Ronak Shah
    If you read Gary Halbert's sales letters and swipe files, you'll get quite a good education.

    He was one of the greatest copywriters known to man.

    Check out his stuff.

    Another great is John Carlton. You'll love his approach too.
  • Profile picture of the author Loren Woirhaye
    Loren Woirhaye
    Originally Posted by Daniel Ray View Post

    Thanks for your thoughts. Would do you think teaches the subject well?
    Well, to be a better copywriter you need to work on your skills
    in a lot of areas: expressive writing, salesmanship, persuasion
    methods... the list is long.

    I'm not saying writing copy is the same as writing a great novel,
    but effective copy at it's center is effective communication,
    a "bridge of understanding" between the seller and the prospect.
    As the copywriter you help the reader grasp what the product
    will do for him and why he needs it... and also give him reason
    to jump at the opportunity to get it.

    You can turn one or two books into your copywriting "bibles"
    but I have a while bunch of resources I turn to for inspiration
    and insight. If you haven't read Collier, Caples, Ogilvy,
    Schwab, Schwartz, and Hopkins you're missing out on the
    core books of the field though. Read Schwartz last.

    Also Sugarman, Drayton Bird, Hershcell Gordon Lewis. Plus
    the online resources like Clayton Makepeace, Michel Fortin,
    and Gary Halbert.

    Big list. You just have to be a student of writing. Read good
    writing... sales writing, journalism, fiction - all good writers
    are good communicators and thus good to learn from.
  • Profile picture of the author Chris Ramsey
    Chris Ramsey
    I love me some Dan Kennedy. His book "The Ultimate Sales Letter" is one of my favorite's. I love his examples all throughout the book.
  • Profile picture of the author Ross Bowring
    Ross Bowring
    At the bookstore I'll often pick up a Kennedy book and find value in it. Even if it's just reinforcing lessons already learned. I've heard a lot of so-so reviews of his big-ticket products, but I don't think you can go wrong with one of his $20-$30 books.
  • Profile picture of the author bigchezmktg
    bigchezmktg
    I'm with you, Chris. Dan K is still as relevant as he ever was. But one should ALWAYS be a student of their trade.

    I prefer to look in the past as well as the future. Dan even gave the history of copywriting and sales at a recent event and he named a LOT of authors I've got on my shelves.

    There are some truths to writing copy that never change with time. Their delivery medium? Sure. But the truths? Never.

    Rachel
  • Profile picture of the author Daniel Scott
    Daniel Scott
    I found Kennedy's $20 - $30 books (as Ross put it) not only a brilliant source of information... but a great lesson on how to inject personality into your writing and make your writing entertaining.

    His "No BS Time Management for Entrepreneurs" was one of the most entertaining books I've read in ages.

    -Dan
  • Profile picture of the author Loren Woirhaye
    Loren Woirhaye
    For a guy who is something of a grumpy curmudgeon, Kennedy
    is one heck of an engaging writer of books. He's got verve to
    his style that goes way beyond his sales copy chops... some of
    his stuff just sails by, it's so much fun to read. I particularly
    enjoyed the book on marketing to the affluent.
  • Profile picture of the author deannatroupe
    deannatroupe
    Dan Kennedy is definitely still relevant. My favorite books of his are The Ultimate Sales Letter and The Ultimate Marketing Plan.
  • Profile picture of the author JohnB23
    JohnB23
    Good stuff is *always* relevant.

    I think these gurus get grumpy (kennedy, gary halbert) because they keep pounding home the same basics, over and over and OVER. And no one gets it. lol.

    I'm a big jay abraham fan, he's the guru I've studied most. I was going through one of his seminars this last week. He hits people over the head with the same concepts 100x times, and no one gets it, its amazing.

    And its funny, these guys get their information from claude hopkins, eugene schwartz, etc. If people think dan kennedy is out of date, what would they think about claude hopkins from 80 years ago? To say nothing of "lesser" names like albert lasker, max sackheim, elmer wheeler. I think market/sales copywriting is a game where only a handful of people go to the current gurus...(d kennedy, halbert, etc). And only a smaller fraction go the real source, old books from 60-80 years ago. People cant see its the same thing repackaged.

    No different than taking an old hoola hoop, repackaging it, and calling it now days, a hip rotator or something.
  • Profile picture of the author biztechz
    biztechz
    geeting old to me
  • Profile picture of the author Sam Mlambo
    Sam Mlambo
    DK is still relevant. His copywriting and marketing resources have helped build my businesses. Like he said, "Good time tested sales and sales letter strategies do not wear out or become obsolete"

    Learn your history to know your future

    - Sam
  • Profile picture of the author betheball
    betheball
    There's good stuff out there as mentioned earlier. Dan's print material is still relevant for specific types of marketing. But since he's gone to the dark side and Bill took over I'd stick with his older stuff. I haven't been impressed with the B team events as yet. Possibly in the future. GL
  • Profile picture of the author Bruce NewMedia
    Bruce NewMedia
    To me Dan Kennedy is as relevant today as he ever was.

    I've probably got most of what he's created over the last 20 years. Admittedly some of it is a bit derivative from his earlier works, but that's understandable - the guy's prolific!

    While not about copywriting, his book, "My Unfinished Business" is a fascinating look at how Kennedy thinks and the motivations/actions leading to his successful business.
    I'd recommend it to any serious marketer.
    _____
    Bruce
  • Profile picture of the author imnet
    imnet
    Of course Dan Kennedy's material is relevant.

    Looking to write a sales letter... practice copying by hand and keyboard the type of sales letters you want to emulate or for the market you are pursuing.

    Gary Halbert recommended using the top rag mags to copy to learn quickly and how to pickup speed and accuracy in saying things directly.

    Like any practicing writer just copy the writers you want to write like.

    John Carlton readily said he wrote and copied and wrote and copied thousands of pages and people would tell him they would do anything to write like him... his answer, no you wouldn't. (otherwise they would have done the same thing he did.

    If you want Mark Joyner style check Maria Veloso.

    Ray Edwards stuff in his emails and letters, and Yanik Silvers stuff works along with Brian Keith Voiles...

    Rosser Reeves, Robert Collier (considered by many to have the sales letter bible), etc...

    Buy all the courses if you want formats and checklists... otherwise just write, write, write.

    Good luck

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