Menu Psychology Tricks

by Ross Bowring

Posted: 14 years ago 4 replies

COPY WRITING

Especially if you have restaurant owner clients... this NYT's article is must read.

Some of the pricing lessons are already being used widely in IM. But has anyone tested leaving the dollar sign off their price? (that eye opening case study is on page 2 after you click)

http://www.nytimes.com/2009/12/23/di...o_interstitial

#menu #psychology #tricks

RickDuris 14 years ago

This is pure genius, Ross. Thank you for sharing. - Rick Duris
- Thanks
- 1 reply
Signature
CopyRanger.com
{{ DiscussionBoard.errors[1534587].message }}
- Bill Jeffels 14 years ago
  
  Cool article Ross.
  
  Just shows how important testing is.
  
  Bill
  
  Thanks
  
  Signature
  
  Bond Halbert's Badass Blog
  " You Are One Sales Letter Away From Being Rich " --Gary Halbert
  
  {{ DiscussionBoard.errors[1534612].message }}
J. Barry Mandel 14 years ago

The funny thing is the last time I ate there was with a fellow internet marketer!

Lots of fun to eat there with so many different dishes, but I cannot remember if the dollar sign was left off of the menu when I was there last.
- Thanks
- 1 reply
Signature
>>> WWW.MEDIAPUBLICITYGENERATOR.COM

ATTENTION AFFILIATES: Earn Earn Commissions On Monthly Subscriptions Up To $597 Per Month PLUS Tiered Commissions On Overrides & 4-Figure Affiliate Bonuses!!
{{ DiscussionBoard.errors[1534670].message }}
- Ross Bowring 14 years ago
  
  I've seen the dollar sign off at various restaurants. Guessed at the underlying psychology but never thought too much about it. Thought the main motivation might just be to seem more chic. Nice to now know otherwise.
  
  Thanks
  
  {{ DiscussionBoard.errors[1535449].message }}

Menu Psychology Tricks

Trending Topics

Google Ads, landing pages, and Clickbank links

Carry out better target audience research

YouTube gets shopping display tools and affiliate partnership updates

Membership area with multiple income streams

A Very Strange Internet Problem