Marketing For 30 Years
To me and you, it's like everyday normal stuff... almost common knowledge. But to the person I talked to yesterday, everything I was saying was "brilliant". I mean... I am pretty creative and strategic, but the things I was saying... really wasn't all that hard.
I say, "We need to have a newsletter and give away a report on *******"..... "oh yeah, that is a great idea".
I'd say, "We need to give the visitor a reason to stay on the website and a reason to request the report."...... "OMG, you're so right".
Hey, let's have testimonials...... "Yeah, you're right!".....
It would be great if you can have pictures of them too..... "oh yeah!, you're right on!"......
It would be even better if we can get a URL to that company to give yourself more credibility..... "that's brilliant!"
There was something else I said and he said he got chills. You kidding me? Of course, he was dead serious. I could see the excitement on his face as he's taking notes of everything I was saying.
We talked for about 2 hours and by the end of it, he looked at me like some savior or something. I'm over here impressed with his background... author, speaker, coach, consultant and marketer of more than 30 years.... I haven't even lived that long yet!
Point is, there are LOTS of folks out there who are not as caught up as we are in how Internet marketing and sales copy online works. This has turned out to be good money for me... good enough to be about $15,000+ for 2010 with this client. Don't be afraid to open your mouth and strut your stuff... even if you feel like it's common sense. It might be common sense to you, but it might not be for others.
P.S. That one comment I said and he got goose bumps over.... to be honest.... I kinda felt dumb because I didn't know what he was talking about. He was trying to come up with a moniker (I didn't remember what that meant at the time, lol)... basically an alias. I gave him one I thought he could try... hold and behold... he loved it.
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