Please Review my Sales Page

I think you need to get rid of the links at the top (you don't want ppl clicking away) and put a strong headline at the top of the page to grab them asap. Probably above the fold so it's the first thing that hits them.

Some copy to explain how the product can help them and some bullets that demonstrate the benefits and draw some curiousity.

I don't know anything about raccon recipes so I'd need more copy to tell me what I would gain from buying.

Good luck!

There's a good checklist on what your sales page should have in the stickies:

http://www.warriorforum.com/copywrit...-critique.html

First of all, here's the link for easy access:

Raccoon Recipes Cookbook

My first thought: you've wasted the entire above-the-fold space with your useless header and your product image.

Then I thought: I'll scroll down and see what the copy's like.

Holy fluffles! There is no copy! (Sorry, just took me a bit by surprise)

You asked "what can I add to the sales page?".... some sales copy would be quite good.

At the moment you have a headline, a price and an order button... which may not be enough to get a stranger to paypal you even the relatively small sum of $7.

In fact, if the reader isn't absolutely 100% red-hot-desperate for a raccoon recipe book, they'll probably pass.

Let me offer you some constructive advice, if I may:

1. Lose the header.

2. Lose the links. You can put them at the bottom if you like, but not as the first thing people see. (Why would people pay you if you're offering them recipes for free?)

3. The graphic needs to come in a bit later in the page - once you've introduced the recipe book. And, while we're on the subject, showing a cute little cuddly raccoon is NOT what I what would do in this situation. People might not react well to that. Just saying.

4. You're going to need to do some selling here.

Let's start off with the big question: let's say I've got myself a dead raccoon. Now I'm itching for some raccoon recipes. Why should I pay you for a flimsy pdf file "from the internet" instead of buying a real book?

Instant delivery is certainly a benefit... but surely there's more to it than that?

How amazing are your recipes? Tell me all about them. Tease me with promises to reveal secret ingredients that really bring out the flavor. Show me testimonials from people who've tried your recipes. Show me photos.

"The easy, step-by-step way to create mouth-watering raccoon-meat dishes... that will amaze your friends and family"...

...isn't a perfect headline, but at least it makes the product desirable by highlighting some benefits of owning your ebook.

Who are you? Why should I listen to you? What the fluffle do you know about raccoon recipes. For all I know, you could have looked them up on wikirecipes.

So introduce yourself in a way that answers the "why should I care" question.

"Hi, my name's Patrick Lastname and I've been hunting and cooking raccoon every weekend for the last 24 years. Over that time, I've perfected over 100 different recipes which I've put into my new book:

The Secret Raccoon Recipes of an Obsessed Log Cabin Hunter"...

Catch my drift? You've got to sell it. You've gotta make people want to spend real, actual money on it.

So:

- Come up with a benefit-rich headline.
- Explain all of the benefits of cooking delicious raccoon dishes (like how everyone will think you're amazing).
-- Then explain why your book is better than the alternatives.
- Tell them why they should believe you.
- Stimulate the senses with photos and provide social proof (testimonials).
- Tease them with some details of what's inside the book.
- Then tell them all about the instant delivery and ask for their $7.

Do that, then come back and we'll look over it.

Good luck

Gil-Ad

I know this is not what you asked, but I'm strangely attracted to your sales page. For some reason, I think you should just chuck the whole Sales Page tactic, and go with a simple squeeze page offering a Raccoon Recipe Mini-Cookbook.

Build up a list of 'Coon Cuisine Fanatics and then ask them what they want to buy. This seems like such a subniche that I wonder if a salesletter is a bit premature.

What do you think?

Stan

"Got A Dead Raccoon?"

"Waste not, want not - turn that dead critter into a yummy
dinner for your whole family."

Thanks Gil will use the advice great tips and info for my raccoon recipes book.