What Do You Think Of This For An Off The Wall Headline?

Ross, probably a little of both.

Now THAT'S funny.

Thanks.

Yeah, Polly won't register with folks in the states.

Hi Steven,

While you may want to try it, I submit "politician" is a "loaded" word. And it may not have the implications you intended when you wrote it.

Stated differently, there are words which when you say them to the right audience, cause them to react.

I call them "dog whistle words."

When dog here's hears that "silent" whistle, they have NO CHOICE and their ears perk up, they listen and they respond.

For instance, in the financial or affluent communities, it's a big deal to be an "accredited investor". "Accredited investor" is a dog whistle word.

"Politician" is a dog whistle word. Be careful.

- Rick Duris

"Polly" reminds me of a hungry parrot craving a cracker, sorry!

MissTerraK

I disagree, he said he was doing it for testing purposes. In order for a marketer to be successful, he has to test.

I'm confident he has enough competency to follow through with his results.

Why is it that so many marketers don't like out of the box and prefer boring same old, same old?:confused:

More of the same does not bring change!

MissTerrak

Well I am definitely NOT getting old, but I see your point. However maybe Steve's next sales page is one with a headline

They told me my headlines were all wrong... but they converted at 25%

Discover Steve's Secret Headline Success

and he was just setting us up.

I liked the first two lines of Steve's headline, but the Politician was not what I was expecting and it made me pause and think, really? a Politician?

First off, thank you all for your feedback. I am not ignoring it.

As Miss Terra said, I am testing something out.

I think I have been marketing long enough (7 years) to know what I'm
doing and realize the potentials and pitfalls of this headline.

With a steady income coming in daily, I can afford to do stupid things. And
if this is one of those stupid things, that's good too.

The only way we really find out what works and what doesn't work is
by testing.

I asked what people thought about the headline to get feedback...not to
change my mind about using it.

Believe it or not, as a marketer, it's okay to try something out even if
everybody who you present it to thinks it sucks.

Otherwise, we're just all doing the same old same old and nobody really
gets anywhere...at least nowhere new.

When I made my first sales letter with a stop sign at the top of the page,
everybody thought I was nuts.

200 sales a month for a year later, I was the one laughing to the bank.

Contrary to popular opinion, just because you're an expert copywriter
at 20K a pop with clients that read like a who's who of marketing, doesn't mean you have all the answers.

My stupid little stop sign was living proof of that.

Dan, let me ask you a question, and I'm being very serious about this.

Can't somebody ask an opinion about something just because?

Let's say I bring you into my home to see a painting I bought. I ask you.

"What do you think of it?"

You say, "I think it's ugly."

Am I supposed to get rid of it because you don't like it?

I simply wanted to know what you thought of it...no hidden agenda and
no ulterior motive.

There is no law that says when somebody asks for an opinion on something
that they have to take that opinion and do something with it. Not all
opinions asked are for that purpose.

Your saying that I shouldn't have asked what people thought if I wasn't
going to take the advice and do something with it isn't fair and I personally
find that just as condescending if not downright rude.

That would be like you telling me to take my painting and throwing it in
the trash and then when I say no, telling me that I shouldn't have asked.

But you know what? I respect your feelings on the subject. If you feel
that when people ask for opinions that they MUST take those opinions to
heart or NOT ask them at all, fine.

I equally expect you to respect MY right just to ask for an opinion for no
reason at all other than just to ask.

Was that a qualifier I should have included in my initial post, that I wasn't
going to do anything either way, and if so, would you not have given
your opinion had I done that?

If so, then I'm sorry I wasted your time. For that I apologize. In the future
you now know that the next time I ask for an opinion on something, not
to answer as you know that I'm just asking for no reason at all.

But I find it very rude to be called disrespectful just because my reasons
for asking didn't measure up to YOUR expectations.

Read the original thread Dan.

It was simple and to the point.

"What Do You Think Of This For An Off The Wall Headline?"

And then I posted the headline.

I said nothing else. I didn't say I was using for a client or me or anything
else. I just asked what people thought of it.

You automatically assumed that I was asking because I was going to
use it for a sales page of mine or a clients and was asking for validation
that it was okay, and if I didn't get that validation, I would then scrap it.

Don't you think that's expecting an awful lot?

This is my biggest pet peeve with people when you don't react the way
they expect and then when you don't, they call you rude, disrespectful
and a whole lot of other names that I can't even print in a public forum.

To me...that is the most rude and disrespectful thing of all.

Just for the record, I chose the headline I did because it is a known fact
that politicians can't get anything right. If you have doubts, just take a look
at the state of the world.

Yes, I know it's a loaded headline and some people might actually find it
offensive if they have any attachment to anybody in politics. There is, as
they say, a lot of buckshot in that headline.

And that's what I'm looking for.

Hey, if it totally bombs, I still have my other 50 products that I sell on a
daily basis to keep me warm at night.

I can then change it or say screw it.

That's the advantage of not being a newb. You don't have to do the "right"
thing. You can goof around. You can take crazy chances.

I'm past that stage where I have to sweat over every word that comes
out of my mouth and onto a sales page.

Would I write this for a client?

Not if I want to have any chance of getting another one, and I know it.

But like I said, I'm throwing all caution to the wind (you should see the rest
of the copy if you think THIS is bad) and saying, "Hell with it!"

Whatever is...is.

Like I said...I ain't no newb.

So if I wanna write like one...that's entirely MY choice.

Sink or swim.