Why Your Copy Sucks
Your copy doesnt suck because you havent been taught by the super guru.
Your copy doesnt suck because you dont know enough.
Your copy doesnt suck because you are incapable of writing good copy.
Your copy sucks because you...
a. have low self-confidence in your abilities and spend all your time reading instead of writing
b. you dont write copy enough
c. you dont write copy enough
d. you aren't setting your standards high enough
e. you arent asking the right questions
f. you are being too lazy
Lets go over these.
A. your going to write copy that bombs, get over it. Your going to write copy that shoots to the moon. Sometimes you just have to keep swinging the bat till it hits.
B. You dont write copy enough, stop reading copywriting books. Write dumb*ss.
D. Your standards are not high enough, raise the bar as to the quality of copy you will accept of yourself
E. Your not asking the right questions. Questions like, "How can I improve this copy?" "Is this copy as good as humanly possible?" "How can I make this copy even better?"
F. Quite simply your not writing good copy because your being LAZY. You are not putting in the hard work to write really really good copy. It is 90% perspiration, 10% inspiration. If you just put in the WORK to write good copy you will have it. But you gotta get off your butt and get to work.
Nobody is going to hand you a damn thing, now stop reading, stop walking around intimidated by copywriters who you could beat if you just put in the work and get making some money!
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