5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Newbie Needs Help

by nlhobei
4 replies
Hi, I am new to writing on the internet and could use your help. My business partners are relying on me to be the copy writer for our new internet business, The Knowledge Center. Although I enjoy writing, the internet is a whole new animal. Any advice you could give me on best practices would be appreciated.
#newbie
  • Profile picture of the author pjgodines
    Hey nlhobei,

    Your starting out right, first your asking for assistance, however I made an observation with your post. And it is that you really should make the habit of being clear about what you want. In your post I seemed unclear about what you wanted, 'Best Practices' is a gerneral term, being unclear usually brings one of two actions.

    First, you may not receive any assistance because people are unclear about what you want or how to help you. Second you may get a flood of advice, comming from every corner, which is a BAD trait on the net.

    So a good habit is to find something specific you need to ask about, begin by making a task list and picking one item to ask about, usually that will lead you to find someone who is an expert at the whole project which you can form a relationship with over time and than you will be able to gain a larger prespective about what your working on.

    Best Practices -

    Daily Work Schedule
    Training/Education
    Support/Resources
    Finances
    Technology

    So what specifically are you working and how can we help?
    {{ DiscussionBoard.errors[145056].message }}
  • Profile picture of the author MeTellYou
    I would say that it's good to invest in yourself... it's gonna save you time and you'll be able to make sure that you're taught by people who know what they are doing.

    For online copy I would turn to Michel Fortin. The guy is a genius.
    Signature
    [UPDATED] FREE 1-ON-1 MENTORSHIP: Student Makes $12,000 His First Week Of Running Ads
    Skype Me! Skype: yourebookwriter
    {{ DiscussionBoard.errors[145108].message }}
    • Profile picture of the author amylimcd
      Copywriting is definitely one of the more difficult tasks to learn for Internet Marketing. But it starts with really understanding your prospect and customer.

      I have been working with a great mastermind group on copywriting and their tips have greatly increased my conversions. Here is a summary of dos and donts:

      DOS:
      1. In your writing, speak directly to your customer and address his or her hot buttons (biggest fear, biggest desire, dreams, etc.).
      2. Get his or her attention immediately by addressing the hot buttons early in your copy.
      3. Speak in the prospects language.
      4. Use surveys to find out more about your prospect's needs and hot buttons if you do not know.

      DONTS:
      1. Don't focus on sounding like a big corporation (but you do need t convey trust in your copy).
      2. Don't talk so much about yourself and your business unless it is connected to meeting the needs of the prospect
      3. Keep copy simple. . if any sections are not meeting your goal (which can be getting them to take action, building authority, etc.), then leave it out.

      Also- invest in learning from the copyrighting geniuses. There are quite a few that are in Internet Marketing and you can find their names in this forum, but most of them are based on traditional direct marketing principles. A favorite author- is Robert Cialdini.
      Signature

      {{ DiscussionBoard.errors[145723].message }}
      • Profile picture of the author zapseo
        I totally love Cialdini. I frequently harangue my friends and colleagues to get his stuff. It's my #1 recommendation for ANYONE in marketing. (And even just a practical guide to life, LOL. Or history. Find out why G. Gordon Liddy managed to convince the RNC/CREEP to fund Watergate.)

        But what he uses are more properly marketing strategies (that folks like Walker & Kern have used to great advantage...).

        Copy can certainly incorporate Cialdini strategies, but there is quite a bit more to ciopywriting than using Cialdini. For instance, understanding headlines -- their purpose, their importance, and how to write them. Nuttin' in Cialdini 'bout that!
        Signature
        Speed Read Copy -- 97% Off Value -- RAVE Reviews!
        {{ DiscussionBoard.errors[146788].message }}

Trending Topics