Question regarding John Carlton's page for SWS.
Throughout the entire page, he is very persistent with his use of ellipsis (...). At first it was irritating, but I figured there was good motive in it.
However, what would be the reasoning behind using them so much ?
Generally, they are intended to show an ommision, but I'm guessing his intention was to help lead people's eyes to reading the next part of the text, to encourage them to continue reading.
Thoughts ? Something I'm missing ?
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
ATTENTION AFFILIATES: Earn Earn Commissions On Monthly Subscriptions Up To $597 Per Month PLUS Tiered Commissions On Overrides & 4-Figure Affiliate Bonuses!!