Sales Copy for Cold Calling?

You don't need cold calling for a free site and domain.

And, since there is a vanishing small chance of getting anything but Amish people and bottom feeders, the answer should be "no."

Were you to rethink your business model, to offer something which might lead into a web copywriting job -- for good money -- then maybe. That would produce potential customers, not bottom feeding nutjobs who can't even afford to pay attention.

Lesson One: Don't go where the money ISN'T

This is not 1998. Get a clue - they reason they don't want a site isn't because they can't afford a $25 template and $10 template. And if it was, they don't have a phone, either. They don't want a site.

You don't need a copywriter for a free website and free domain. You hire a copywriter so you don't have to give stuff away free. (see, 'cause that'd be the trick to it).

I'm quite sure. However, there's nothing you're offering the guy doing the selling. Five or ten bucks a month? To people who are not in the market. That's a non starter for copywriters who get more to review a site than you'd pay in a year.

I know, to you, everyone in the world needs a site. Not to the people without one in 2010.

Quintuple it, then double that figure, offer One Hundred Percent of the figure you come up with ...then maybe someone will give you ten minutes to talk.

Anyone worth hiring will then use that time to explain why they won't do such a project. You are going after people who have no natural inclination to then hire the copywriter -- so the guy gets nothing on the back end.

Since all you have that could potentially interest a copywriter who gets hundreds if not thousands per page (Not layout. Not design. Just text) the back end is all there is to this deal. And you don't have a back end.

Anyone could get at least what you might offer running ads on their own site. And if they did, they wouldn't be the caliber of sales person you need to get people who decided against a website to get one now.

You haven't thought things through. Eskimos don't need ice cubes. Sales people don't enjoy selling ice cubes to Eskimos.


Related:

Read my comment on Direct Response Design, which is why even the design is going to be a problem. Then, read the graphic design report in my sig.

All the potential partners you're asking for help from reading this message right now do. They already know you're not thinking about this deal in a way to benefit the copywriters who would potentially work with you.

You are the only one who hasn't figured it out yet.

Wow..John is really beating up your idea. I suspect John doesn't have employee's or customers to deal with everyday?

The life of a small business owner is hectic at it's best, it's a balancing act between everyone pulling for your time. I work fulltime for a company in sales, as well as, I run a janitorial company with my wife handling all the commercial functions. My wife runs the residential side. In total our company has about 25 clients and 7 employees. When I was creating our website, it was a pain because I would be working on the site, and then get pulled in another direction and then come back to it. If I could have had someone do the site AND host it for a reasonable amount, I probably would have gone that route. (PM me for the site)

If you want to go this route, do NOT cold call on the phone, go out in person and beat on everyone's door. Clean up, wear docker pants, button up shirt, crisp/clean presentation of yourself, have good copy (marketing materials) that you can leave, as most likely the owner will want to blow you off at that specific moment. Look and act serious because it does matter.

Join your local chamber/BNI/Matchup etc--you get the idea--and become your local expert for you area's small businesses. Another local source might be your SBDC. If you are willing to do those things success will come. I would also suggest putting on some blinders and reading your goals everyday so you know what you are shooting for. Yes, write down your goals and read them every morning and every night.

Good luck to you!!!

Rush,

If I where you I'd look for a marketing strategist, not just a "copywriter".

I agree with John, there's not a lot of money selling free websites... But the model can be tweaked to make you a lot more than $25/month per customer on average.

Hook up with someone who can help you see past the $25 a month into other possibilities... You can jump from a part time business to a six-figure business in no time flat with the right offer and marketing.

There are plenty of cross-sell opportunities in this niche.

And John has a point. If a company doesn't have a website in 2010, are they really worth working with?

I'm not bashing your idea... I'm just sayin' there could be something a lot bigger for you here than hosting payments.

Also, being a former telemarketer turned copywriter, the right guy can help you attract leads (rather than chasing them down on the phone) happen, and that makes business a whole lot more fun. I know from experience.

-Scott