Where to find a swipe file?

by Raiel Schwartz

Posted: 14 years ago 6 replies

COPY WRITING

So I keep hearing copywriters talk about their
"swipe files". Now I am not really a "copywriter" but
I have been writing my own copy for some of my own
projects the last few months.

Just curious if anyone has any sample Swipe Files
or how do you even go about generating one.

It will help me become a better copywriter...

For myself =)

Sincerely,
Craig Michaels

#file #find #swipe

kfk2003 14 years ago

Try the All-In-One swipe thread for starters:

http://www.warriorforum.com/main-int...wipe-file.html
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- RickDuris 14 years ago
  
  I highly recommend Info Marketing Blog | Direct Response Marketing | Copywriting His archive is deep as well as broad. The variety is incredible. - Rick Duris
  
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  simdog 14 years ago
  
  A good resource is hardtofindads.com
  
  Great for headline and bullet ideas.
  
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ElGatito

14 years ago

Here post I reproduced in another similar request. I think I'm going to do a blog post to redirect people to it, because there are a lot of request for such a swipe.

Here are a few resources where you can find enough stuff to build a Swipe File.

First, the two most important letter you will EVER read : The two Wall Street Journal Letters.
http://alexchartrand.com/wp-content/...WSJ-Letter.pdf
http://alexchartrand.com/wp-content/...WSJ-Letter.pdf

John Newston made a compilation of a few famous salesletter. Worth taking a look.
FREE Swipe File | The Total Package

Also, Michael Senoff's Hard to find ads has a wonderful compilation of Claude Hopkins' ad
http://hardtofindads.com

Laurence Bernstein has a bunch of Gary Halbert and Gene Schwartz ads, which are worth checking out.
Gary Halbert Copywriting Swipe File
Eugene Schwartz Copywriting Swipe File

Must Check Ben Settle Swipe ressources :
Remote Control Swipe File
Remote Control Swipe File - Part 2
Double Your Copywriting Response...By Not Using A Headline?
Stuff Your Swipe File With The Best Ads Ever Written...For Less Than $50

With that, you should have over 2 billion dollar worth of sales letter
Good Luck

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mktgpro21202 14 years ago

Why not just make one for yourself? It would probably be much more relevant to you and your business if you create it yourself.
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Moolah_Copywriting 14 years ago

Lawrence Bernstein has a ton of swipe files - Google him.

I also like making my own swipe files. I go to Clickbank and keep track of the websites that are staying at the top of their categories. I print out those letters and add 'em to the file.

Stan
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Where to find a swipe file?

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