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Simple Formula for Testimonial Story Based Copy

by Kevin-VirtualProfitCenter
6 replies
This morning I am writing a script for a client to use on a squeeze page (150 words!)

It is pretty common to have to write copy that is based on an experience the product owner has had: Lost 50 pounds, made a killing in stocks, found his mail order bride and potty trained his pug puppy. (Wow, that guy had a busy month!)

Whenever I need to write copy for that type of sales page I use this formula:

Part I: "I was just like you..." (Who I was before)
Part II: "Until I discovered..." (The thing that made the change)
Part III: "Now I am..." (Who I am now)
Part IV: "Here's how you can join me..." (Call to action)

Pretty standard stuff, but I thought someone here might have not heard it before.

Also, as long as we are talking about training pugs, here's mine:

#based #copy #formula #simple #story #testimonial
  • Profile picture of the author dawdaw
    what a funny pet... I love it
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  • Profile picture of the author travlinguy
    Yep, it's the Feel, Felt, Found formula.

    Are Cooties Ruining Your Love Life?

    Hey... I know how you feel...
    I felt the same way when cooties were ruining my love life...
    And just a split second before Betty Sue was about to dump me for Bubba... the answer came to me on a lightbeam from heaven. Let me show you what I found...

    This is one of the most powerful recipes in copywriting and it's pretty easy to write.
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  • Profile picture of the author sandra.IMqueen
    Great stuff ,good old Feel, felt found, it's a gem.

    Love the pug by the way.
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  • Profile picture of the author Raydal
    Even though this is a 'basic' formula you are right
    for pointing it out because I still read a lot copy
    that miss this simple structure.

    Every now and then we need these kind of reminders.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Nathan Alexander
    I'm sitting here smiling because it's so true, "basic" doesn't mean "shouldn't be reminded".

    All I have to do to jumpstart headlines is go back and look at those "old" headlines. They work for a reason. And there's a reason each step is important. It's never a mistake to connect the dots and never assume anything about your prospect (like they can read your mind) so it's good to walk them throught your story.
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