Swiping or too close to the original?
Here's the challenge: I'm not too clear on the whole "swiping" concept... I mean I kind of get it. But do you simply capture the "essence" of what they're trying to say and then write your own paragraph, or straight up jack and modify what they're saying?
Here's what I concocted:
... from two different letters by Sir John Carlton (he's been knighted, right?).
I partially jacked the headline from this one:
... and this subheadline from another:
Is what I've done cool (in terms of the whole "swiping" concept) or does it need to be modified further?
Thanks in advance!
P.S. This copy isn't for my product or a client... purely created because I need to get some practice. Captain Weirdo McNoBalls is a fictitious character. I'm sure he'd be a cool dude but no, he does not have a Facebook profile. :p
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