Launched A PPC Agency Today... Thoughts On My Copywriting?

Damn that's a great point Loren, I fixed it up straight away!

I'm open to hiring a pro copywriter to tell me what needs to be done differently so that I can makes some quick fixes and sharpen it up.

Once I get some cash flow I'd also be open to having a complete copywriting overhaul to increase the conversion rate once again.

A few observations:

• One of the sub-pages on your site mentions having Adwords Qualified Professionals on staff -- this (along with the associated logo) should be on the main page.

• Is your target market only Australian businesses? If not, your statement, "If you want An Australian AdWords expert..." might confuse prospects in the U.S., Canada or the U.K. who might also be intererested in the services you provide.

• You have a decent client testimonial, but it's buried way below the fold. Consider bringing this up higher on the page (an accompanying photo would help; a full-fledged case study, if the client is willing, would be even better). And if you have other past or current clients who might be willing to provide you with testimonials, try to get them ASAP and feature them prominently -- the more specifics, the better.

• Consider putting an opt-in form on the main page, and you might offer a special report of some kind as an incentive for opting in -- On your Services page, for example, you say "We've spent over $50,000 in trial and error across a range of industries to develop a process that produces the lowest possible click prices AND the highest number of conversions!"

How you developed this unique process and a basic description of how it works (without giving too much away -- useful, but incomplete) could make the basis for a report prospective clients would be interested in. Then follow up with an autoresponder series.

• Most people associate "PPC" with Adwords -- if your company also offers YouTube and Facebook PPC services, mention it on the main page, and don't bury it on a sub-page. This could turn out to be one element of your company's USP -- explain why clients are leaving money on the table if they are concentrating only on search engines and not getting maximum social media exposure, and how your company can instantly give them a surge of new targeted traffic by getting them prime positions on these sites.

Two other things that jumped out at me that could be emphasized as part of your USP (but are currently below the fold, out of site) are the facts that your company is willing to work month to month without any contract commitment and offers a money-back guarantee if the client doesn't get a positive ROI.

One misgiving potential clients are going to have for PPC management is price, since they are already spending a lot of money on the campaigns themselves. So if you can guarantee them that either your service will pay for itself out of the higher returns you get for them or they don't pay at all, that will get you a long way toward overcoming that objection.

You also position yourself with the statement "PPC is all we do," but you don't follow up with why this should matter to a prospective client -- you could get more impact out of this by explaining that your sole focus on PPC means everything is handled by experts in-house, as opposed to more general-purpose SEM firms that try to offer every service imaginable and end up farming out clients' PPC management to cheap outsourcers.

Another thing I don't see mentioned here that you might want to address is the fact that lately, so many people who try to go it alone with Adwords, or hire the wrong company to manage their accounts, end up getting banned. Explain why playing by Google's rules is getting harder and harder, and why hiring a specialized company like yours will allow them to minimize their chances of getting their campaigns slapped and allow them to concentrate on their business rather than spending hours trying to understand the latest Adwords guidelines.

I definitely thought about that, but I'm trying to target med-large businesses and for some reason I thought a benefit driven headline would sound unprofessional to them.

Thoughts?

Will def do that over the coming days and weeks. I just threw up the copy in one day so I could get the business up and running ASAP.

Yeah that's the effect I was going for because I can only work with a limited number of clients at a time.

And imo it adds more perceived value to my services because I'm not begging for their business like most of my competitors do.