Musician's pain??
I wanted to ask in here about how to start out on the journey of finding a problem, a real problem that people, (musicians actually) (please save the jokes for later for I'm a musician) which makes this kinda strange question, because I think I'm too close to see a problem.
A real problem that musicians have, they desperately want solved. This is the first step as I understand it, to providing a solution.
What I want to do is take my musician's website that has attracted nothing but freebie seekers and focus it in the direction of helping musicians solve a problem their willing to pay money for. So what I would like to do is change the theme of the site.
I know I could install survey software and go that route.
But as I step back and look at this situation, how do you focus right in on any problem that a group of people are having so you can focus on how to solve it?
Especially so you're focusing on a crowd with a real problem.
Is it a matter of hanging out in forums and looking for problems?
Is it as simple as looking at what's hot on amazon?
Is it a situation where the target audience isn't really that desperate to start with?
Or do you just drill down, find a so so spending crowd, and then's it's a matter of copywriting chops to expose a problem they never even knew existed to the point there willing to pay money to solve it?
OR?
Is this really a process that's not ready for the copywriting process and would be more under product developement? Are the 2 connected?
Thanks,
Gary
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