A marketing person once told me........
Writing Tips....
A marketing person once told me that he had to talk to his audience as if he were their very knowledgeable neighbor (not friend). Relate the experiences HE had and tell them what THEY could expect. Not to remind them of their past negative experiences, that might turn them off again.
Create expressions that give the most "punch" and ways to make them stand out. There can't be too many or they lose their punch.
Stay clear, precise, relatively short and to the point. Look out for confusing sentences/descriptions. Look out for redundancies and mutterings that turn a piece boring.
Find examples of sales letters that are already written... I actually keep all the sales emails from different marketers in a file... to learn from them.
Find someone to proof read your peice before you publish it.
A marketing person once told me that he had to talk to his audience as if he were their very knowledgeable neighbor (not friend). Relate the experiences HE had and tell them what THEY could expect. Not to remind them of their past negative experiences, that might turn them off again.
Create expressions that give the most "punch" and ways to make them stand out. There can't be too many or they lose their punch.
Stay clear, precise, relatively short and to the point. Look out for confusing sentences/descriptions. Look out for redundancies and mutterings that turn a piece boring.
Find examples of sales letters that are already written... I actually keep all the sales emails from different marketers in a file... to learn from them.
Find someone to proof read your peice before you publish it.
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Mr. Subtle -
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Paul Hancox -
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1life1fire -
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