Copywriting Wisdom - Empathy

I'm reading a great book by Orison Swett Marden and although it's pretty old, its' wisdom applies today more than ever.

Naturally, I'm always thinking about things in terms of Marketing and I couldn't help sharing this passage. This cuts to the core of copywriting:

"What the world needs is a clergyman who is broader than his pulpit, who does not look upon humanity with a white neckcloth ideal, and who would give the lie to the saying that the human race is divided into three classes: men, women and ministers. Wanted, a clergyman who does not look upon his congregation from the standpoint of old theological books, and dusty, cobweb creeds, but who sees the merchant as in his store, the clerk making sales, the lawyer pleading before the jury, the physician standing over the sick bed; in other words, who looks upon the great throbbing, stirring, pulsing, competing, scheming, ambitious, impulsive, tempted mass of humanity as one of their number, who can live with them, see with their eyes, here with their ears and experience their sensations."