Review My Site - Don't hold back

Good job, you've hit most of the mistakes.

I don't see anything resembling a clear headline, I see the logo.

While not sure about muscle building -- didn't see evidence in the video -- I so see the tragedy of bad diction. Somebody said something, I'm not so sure what. From the lethargic tone it was unmistakably read from a script.

The crossed out prices had no credibility.

Good point was the belcher style button. Bad point was the sabotage of the belcher button.

Good point was the pX90 table. Bad point was it was in blue reversed out type.

Good point is As Seen On. Bad point, As Seen On all The Sites Accepting Linkspammed Self-Published Content. Good Morning America is good material for As Seen As. Not Your YouTube Channel.

If it was possible to fire the people who gave you testimonials, I'd look into that.

My God that page is a mess. Dude, the strongest thing you can do in this niche is the old "Before" and "After" shots. You're over-complicating things. You know what? Do yourself a favor and hire a decent copywriter because it's obvious you haven't a clue.

Great "After" photo BTW.

I read the struckthrough "BS" as "Simply BS". And that pretty much describes this page.

Hit your Mum up for a grand and throw it my way for the WSO I started today.

Damn, haha thanks guys this is what i needed! You guys are sure openin my eyes here! i see there is alot of work to be done still!

Again thanks fellow Warriors!

If ya got any more let me have it haha =D

Product development thing dude.

I think that you need some audio. Even if I was motivated, I am not gonna read an ebook on my computer about how to be buff, and do my diet.

But you clearly have a great product; but your offer is not irresistible yet.

If you are listbuilding (which I hope you are) and you implement some of the fixes, you are going to have a successful product when you roll it out to them.

If you are going to bring dudes to the offer cold, I am not sure this is going to get them all lathered up to do this.

What are you doing to drive traffic, because that would determine how to answer this question: List? SEO? SEO to Squeeze page?

To me that changes the equation as to how much time you spend on this.

A good example to me is how people are buzzing about a $77 from Alex Goad (myself included) and selling it will have little to do with his sales page. It will have everything to do with how he built up the value over time with his list.

By the time I got to the sales page, I didn't read it. I only wanted to see how much it cost (I didn't buy yet ). The sales page was incidental.

So to my point, I think it might help to know how you intend to promote this. It might be you would be better off asking for help on your autoresponder sequence or your blog video sequence.

CT

Yes, i agree with the As Seen On stuff mentioned by BigWig. Even if someone is familiar with most of those sites, it means absolutely nothing. I always look at that as an attempt to gain credibility where no credibility is due.

Not saying your product isn't any good, but first impressions are vital.

Too many marketers are using this strategy and it's starting to look tacky.

Now, if you can get your website mentioned in some REAL muscle building websites, then you should use this marketing strategy.

But overall, I like what you have done. Keep up the good work.

Cody,
Where are your benefit bullets? Those anemic puppies you got masquerading as bullets are seriously underselling your product.

Bullets are key for jacking up the emotional impact of your copy. They turn your features into thought-provoking reasons to buy. AND they push up curiosity meter on your entire salesletter.

I'm finding that bullets are getting short-shrift these days and it's a crying shame - don't make me cry dude...

Stan

Hi Cody,

I think your site is pretty damn good!

I would recommend having another look at the font, though: it looks a bit hazy (anti-aliased?) and there are a few minor inconsistencies (the para after "Has Been Featured On Countless Websites", for example, has unmatched font style).

Some great advice from Stephen King is to put your beloved, best-in-the-known-universe, newly-written novel away for a week or so (no peeking!), then go back to it. You'll puke at the errors, but when you've put them right, you've made it infinitely better. Good advice, I think. Move on to the next idea, and return to this one later. Waiting 10 days to fix this site will pay you back in spades.

And the very best of luck with it!


Richard