Just a reminder : "Sell" the Benefits & Results... NOT the product...
Just thought I'd post this handy reminder,
I've just read 2 sales pages that go on about
how wonderful their products are...
and why their products are better than their competitors.
Which in turn, made me go and check out the competition!
LOL.
If the visitor is on your site,
they're there for a reason, keep them there.
Most times, most people will get too attached
to their product and ramble in their copy...
all you really have to do, is explain/show/demonstrate:
- Problem
- How your product solves the problem (or make thing better - (gain or get rid of X).
- Proof
- Why to get it now
- How to get it now
- Bonuses (show value)
- Guarantee
All done in an attention grabbing, entertaining way.
(sprinkled with some other copy tactics).
and you're 3/4 of the way there, if not there already.
Try "sell" the benefits and how the product
improves the prospects lives... or takes away pain...
Sell the benefits, the value, the offer...
Not the product it'self.
all the best
I've just read 2 sales pages that go on about
how wonderful their products are...
and why their products are better than their competitors.
Which in turn, made me go and check out the competition!
LOL.
If the visitor is on your site,
they're there for a reason, keep them there.
Most times, most people will get too attached
to their product and ramble in their copy...
all you really have to do, is explain/show/demonstrate:
- Problem
- How your product solves the problem (or make thing better - (gain or get rid of X).
- Proof
- Why to get it now
- How to get it now
- Bonuses (show value)
- Guarantee
All done in an attention grabbing, entertaining way.
(sprinkled with some other copy tactics).
and you're 3/4 of the way there, if not there already.
Try "sell" the benefits and how the product
improves the prospects lives... or takes away pain...
Sell the benefits, the value, the offer...
Not the product it'self.
all the best
