2 guys walk into a bar and say
But anyways they were doing a great exercise about thinking of your prospect sitting at a bar and a bartender talking about his problems and what he wants.
You just write what they would say to eachother naturally and put together some copy on it.
So just wanted to put this here if anyone hasn't heard or tried it. It's a great little exercise. It really gets you thinking about what your ideal lead or prospect wants and looks for.
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