What would you ask Carlton?

14 years ago

The first question I would ask is "What question do you thank I should ask you?" or possibly "What copywriting questions would you like to be asked - that nobody has ever asked before?"

My second question would be "Can I be one of your copy cubs please?" :-)

Thanks

Signature

I like to keep an open mind, but not so open that my brains fall out

{{ DiscussionBoard.errors[1924656].message }}

The Copy Nazi

Banned 14 years ago

"Would Gary Halbert, if he were alive today, have adapted to internet marketing technology as well as you have? Can you see him with an iphone, using email or Skyping clients?"

[ 1 ] Thanks

{{ DiscussionBoard.errors[1924719].message }}

Rezbi

14 years ago

"If you were to write copy for a martial arts product, as I know you have, how would you go about preparing?

Essentially, how would you coax out a story from your client?"

I'm not even sure that makes sense, but there it is.

[ 1 ] Thanks

{{ DiscussionBoard.errors[1924737].message }}

Kelby

14 years ago

What are some good questions to ask potential prospects before writing a sales message? Like, what are good survey questions to better get to know the target market.. what they object to concerning your product/service, what emotional triggers they have, etc. Thanks!

[ 1 ] Thanks

{{ DiscussionBoard.errors[1925350].message }}

Harlan

14 years ago

Ask him what he sees in this guy Kevin Rogers?

And ask him, how come he ALWAYS manages to launch on a Jewish holiday.

Peace.

[ 1 ] Thanks
1 reply

Signature

Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com
http://overnight-copy.com
Get Fit In Four Minuteshttp://just4minutes.com
Learn how to build a Super Site Without SEO http://supersiteformula.com

{{ DiscussionBoard.errors[1925473].message }}

MikeHumphreys

14 years ago

Ask him what he does to get the creative juices and motivation going before sitting to write copy. Does he write copy with music on in the background... or dead silence? If it's music, what's playing that "helps" John write great copy?

[ 1 ] Thanks
2 replies

Signature

Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog

{{ DiscussionBoard.errors[1925696].message }}

Mr. Subtle 14 years ago

"Do you buy your yellow highlighters by the case or by the pallet?"
- [ 3 ] Thanks
- 1 reply
Signature
{{ DiscussionBoard.errors[1925732].message }}
- Rezbi 14 years ago
  
  Originally Posted by Mr. Subtle
  
  "Do you buy your yellow highlighters by the case or by the pallet?"
  
  Lol!
  
  You still going on about that?
  
  I thought you left it with the copywritersboard.
  
  Thanks
  
  {{ DiscussionBoard.errors[1926028].message }}

Nicola Lane

14 years ago

Brilliant Question!

Originally Posted by MikeHumphreys

Ask him what he does to get the creative juices and motivation going before sitting to write copy. Does he write copy with music on in the background... or dead silence? If it's music, what's playing that "helps" John write great copy?

BTW - what is your answer to this one?

Thanks

Signature

I like to keep an open mind, but not so open that my brains fall out

{{ DiscussionBoard.errors[1925755].message }}

Rezbi

14 years ago

Has he got any horses in his stable?

Thanks

{{ DiscussionBoard.errors[1926037].message }}

fasteasysuccess

14 years ago

How about...

What is the best ways to incorporate stories while still being on track soon enough to catch target person and catch interest.

[ 1 ] Thanks

Signature

Uncover The "Fast and Easy Marketing Strategies They Don't Want You To Know". Try it Risk Free For an Entire Year and Your Success Is Backed By The 2 Unheard of Guarantees...

{{ DiscussionBoard.errors[1926084].message }}

Daniel Sanchez

14 years ago

Some of these are content based. Some of these are to let Carlton open up and want to share.

Depending on your goal, ask the apporpriate questions. That said, Pay attention: The more he shares about himself, the more he will enjoy the interview.

For better questions,watch George Stoumboulopoulos The Hour.

http://www.cbc.ca/thehour/guests.html#business

He's interviewed lots of unique guests from all over the world and everyone commments he's one of the best interviewers in the business. He has a way of getting people to open up. Go through the archives, find someone you would be interested in watching an interview of and listen to his questions.

Here are mine on the fly:

What's one major thing you keep wanting start up copywriter's to understand but they never quite get? What are most copywriter's biggest sticking point either mentally or in practice of copy?

When you look at the whole process of copywriting, what's the part that you enjoy the most?

What are of your favorite "AHA" lightening strike moments in copywriting, meaning, what are some of your favorite lessons about copywriting and are there any stories about it that you feel comfortable sharing? (might not have time to do this because it could take the whole interview; great to use if you want the interview to continue beyond 1hour

How are some of your favorite up and coming copywriter's that you feel new copywriter's should study and why? What should they be looking out for?

How has your copywriting changed since the evolution of the internet? Why?

[ 1 ] Thanks

Signature

{{ DiscussionBoard.errors[1926546].message }}

Ivelin2008

14 years ago

What he would to re-build his business from scratch in 30 days? If he lost all his contacts, all his leveragable assets and no one knew who he was?

He could use only the knowledge inside his head and let's say a budget of $100 bux.

John Carlton's 30 day challenge!

I think that would be great to hear!

obviously he couldn't re-build his whole business in 1 month (or could he?)

but I'm sure he could do some damage..

and I'm interested to hear how he would go about it!

[ 1 ] Thanks

Signature

Want to build a real solid $10k/month online business?
Then add me on FB, I can help :)

{{ DiscussionBoard.errors[1926680].message }}

roxstar

14 years ago

"What's the first step to great copy?"
"What's the last step to great copy?"
"Do you think it's better to work from a formula, or to be innovative each time?"

[ 1 ] Thanks
1 reply

Signature

Kris Roxas - Founder of Incredible Wind Media and Restless Events. Restless Events is the fastest-growing corporate launch events company in Canada. You can find me on Twitter and Facebook.

{{ DiscussionBoard.errors[1926744].message }}

copyassassin 14 years ago

How does he project lifetime customer value per client for new products to be released?
- [ 1 ] Thanks
- 1 reply
Signature

The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
{{ DiscussionBoard.errors[1926811].message }}
- Kevin Rogers 14 years ago
  
  Thanks everyone. Some real gems in here so far.
  
  Keep 'em coming. I'll check back tomorrow before making my final list.
  
  (Special thanks to Danniboy for the Stoumboulopoulos tip. Just watched part of the AJ Jacobs interview. Great stuff.)
  
  Kevin
  
  Thanks
  
  1 reply
  
  Signature
  
  {{ DiscussionBoard.errors[1927093].message }}
  
  Kevin Rogers 14 years ago
  
  Hey all,
  
  The interview with John was incredible. A LOT of your questions made it in.
  
  (Turns out he sneaked a peek at this thread before the call. He was throwing out replies to some of your questions before I could even get to them.)
  
  John dove into the deep end on...
  
  -- His worst personal habit...
  
  -- His early career ghosting for Jay Abraham and writing fulfillment packages for Bencivenga...
  
  -- How great writers "remove yourself" from the copy (by thinking like the prospect)...
  
  -- Where John leans politically...
  
  -- What stopped him from quitting after his first day working with Halbert...
  
  -- The 2 greatest copywriters most of us have never heard of...
  
  -- Why you should never underestimate the power of "negative motivation"...
  
  -- The one thing new copywriters need to make it as a freelancer (HINT: You can't buy it.)
  
  -- The secret to tapping into your brain's dusty storage files...
  
  And on and on it went. Dude was on fire.
  
  The call even took some interesting side roads into topics like Jack Kerouac and the Beat Era poets, Tom Wolfe's Electric Kool-Aid Acid Test, the rise of the Roman Empire, the Dada art movement and Shakespeare's true identity.
  
  Honestly, this is the most candid interview I've ever heard John give. It'll be up on the blog tomorrow.
  
  Thanks again for all your great questions. (John said he kinda misses kibitzing with ball-breakers like Subtle.)
  
  Kevin
  
  [ 6 ] Thanks
  
  1 reply
  
  Signature
  
  {{ DiscussionBoard.errors[1931511].message }}
  
  Rezbi 14 years ago
  
  So when do we get to see them?
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[1931563].message }}
  
  Kevin Rogers 14 years ago
  
  Posting it up on the blog tomorrow, Rez.
  
  I'll post a link here if that kind of thing is kosher. (what's with all the Jewish references today?)
  
  Thanks
  
  1 reply
  
  Signature
  
  {{ DiscussionBoard.errors[1931607].message }}
  
  Rezbi 14 years ago
  
  Originally Posted by Kevin Rogers
  
  Posting it up on the blog tomorrow, Rez.
  
  I'll post a link here if that kind of thing is kosher. (what's with all the Jewish references today?)
  
  Thanks. Looking forward to it.
  
  Thanks
  
  {{ DiscussionBoard.errors[1934204].message }}

BrianMcLeod

14 years ago

I'm buried this week but I'll MAKE time to listen to this, mang - no doubt.

Brian

P.S. I'd have asked him "Super Slinky's or Regular Slinky's"

[ 2 ] Thanks
1 reply

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1931603].message }}

David Raybould

14 years ago

Originally Posted by BrianMcLeod

P.S. I'd have asked him "Super Slinky's or Regular Slinky's"

Brilliant.

Thanks
1 reply

Signature

Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.

{{ DiscussionBoard.errors[1933260].message }}

BrianMcLeod

14 years ago

Originally Posted by David Raybould

Brilliant.

It's a strap line... "Real men play with .10's"

Thanks
3 replies

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1933529].message }}

David Raybould 14 years ago

Originally Posted by BrianMcLeod

It's a strap line... "Real men play with .10's"

Love it. Sold. Where can I get some?

Ever think about writing copy for a living B?

You got a real knack for it
- Thanks
- 1 reply
Signature

Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
{{ DiscussionBoard.errors[1933616].message }}
- BrianMcLeod 14 years ago
  
  Originally Posted by David Raybould
  
  Ever think about writing copy for a living B?
  
  You got a real knack for it
  
  "...every time I try to get out... they keep pulling me back IN..."
  
  Thanks
  
  Signature
  Brian McLeod
  
  Direct Response Copywriting
  
  {{ DiscussionBoard.errors[1933715].message }}

BrianMcLeod

14 years ago

Originally Posted by Paul McQuillan

Maybe for you strummers... but not for us who shred

I sniff a Copywriter Guitar Player throwdown...

"I'll be back for you Jack... and I'll let the MACHINE speak..."

Thanks
1 reply

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1938702].message }}

BrianMcLeod

14 years ago

Originally Posted by Paul McQuillan

Yeah, 5 rum and Cokes later we would be jamming Nothing But a Good Time...

Easy Video Player mcleodlive93-solo

There's at least 3 Becks in me by this point in the night, for sure...

[ 1 ] Thanks
2 replies

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1938759].message }}

Kevin Rogers

14 years ago

Best thread jack ever! Dude, you are nasty with that thing.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[1939520].message }}

BrianMcLeod

14 years ago

Originally Posted by Kevin Rogers

Best thread jack ever! Dude, you are nasty with that thing.

LOL, sorry man... it was the guitar talk...

KEVIN'S INTERVIEW WITH CARLTON RULES.

Back on track...

Thanks
2 replies

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1939676].message }}

Kevin Rogers

14 years ago

James-- Thanks man. I'd have to agree with him.

You raised the bar highest with your interview. Great work.

Paul-- so true. In fact, I think more links are in order. You got anything handy that can challenge Mac's fiery licks? Love to hear more. I've been playing the same 5 chords for 10 years... at this point I'm content to live my shredder fantasies through those who've figured the thing out.

BTW, just to tie this all together even tighter... Schramko tells a great story about being on the road with John and mentioning his son kept asking for a guitar, but James wasn't convinced he'd actually take the time to learn it.

John bullied him into buying his kid a guitar "right now, while he's hot for it."

James felt so bad he called his wife and said "You've got to take him down to the guitar store right away and let him pick out anything he wants, then sign him up for lessons."

Apparently, the boy had been doing his research because later, when James asked him how his first lesson went, he said, "Once the instructors quit passing my guitar around, it went great."

[ 1 ] Thanks
1 reply

Signature

{{ DiscussionBoard.errors[1941581].message }}

Kevin Rogers

14 years ago

Originally Posted by Paul McQuillan

That said; I play in the realm of
Brain's riffing... likely why I am writing copy instead of writing a book
about my escapades with 4000 women... wrapping my Ferrari around
a tree and star in VHI's Sober House.

Never mind, I'm glad to be where I am

Aww, c'mon, Paul, the story was just getting good. Imagine the fun you'll miss sipping tea with Mary Carey and Andy Dick.

Thanks

Signature

{{ DiscussionBoard.errors[1945465].message }}

BrianMcLeod

14 years ago

Originally Posted by Paul McQuillan

Something tells me John would have no problems with musicians
talking shop along how his interview rocked.

Perhaps a copywriters jam session is in order

I already put the call out to assemble the House Band,
"The Forced Continuities"

[ 2 ] Thanks
1 reply

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1945561].message }}

Ken Strong

14 years ago

Originally Posted by BrianMcLeod

I already put the call out to assemble the House Band,
"The Forced Continuities"

I can hardly wait for the first album -- it'll be a single disc, but with a FREE BONUS 12-DISC BOX SET WORTH $997 IF YOU ORDER IN THE NEXT 17 MINUTES!!!!

[ 1 ] Thanks
2 replies

Signature

The RETURN of OBI:
Learn IM From the Experts Who Are Already Doing It!

"Sammy-approved, baby!" -- Offline Brat Pack

{{ DiscussionBoard.errors[1945597].message }}

BrianMcLeod

14 years ago

Originally Posted by KenStrong

I can hardly wait for the first album -- it'll be a single disc, but with a FREE BONUS 12-DISC BOX SET WORTH $997 IF YOU ORDER IN THE NEXT 17 MINUTES!!!!

When you fall in love with the addictive music found on our debut single, don't do anything...

You'll automatically receive a new CD in your mailbox each month from this groundbreaking box set conveniently billed to your Diner's Club card.

[ 1 ] Thanks
1 reply

Signature

Brian McLeod

Direct Response Copywriting

{{ DiscussionBoard.errors[1945671].message }}

MikeHumphreys

14 years ago

Originally Posted by BrianMcLeod

When you fall in love with the addictive music found on our debut single, don't do anything...

You'll automatically receive a new CD in your mailbox each month from this groundbreaking box set conveniently billed to your Diner's Club card.

But wait, there's more... Your new CD also makes Julienne Fries!

Sorry guys, I couldn't resist.

Thanks

Signature

Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog

{{ DiscussionBoard.errors[1946010].message }}

BrianMcLeod 14 years ago

Originally Posted by KenStrong

I can hardly wait for the first album -- it'll be a single disc, but with a FREE BONUS 12-DISC BOX SET WORTH $997 IF YOU ORDER IN THE NEXT 17 MINUTES!!!!

Ladies and gentlemen - let's hear it for our bass player extraordinaire...

KEN STRONG!

<crowd cheers>
- [ 2 ] Thanks
Signature
Brian McLeod

Direct Response Copywriting
{{ DiscussionBoard.errors[1946313].message }}

James Schramko 14 years ago

Excellent Interview Kevin!

John declared this round of interviews as the best work he has done!

"it's the best stuff I've done" johncarlton007 on Twitter!
- Thanks
Signature
This is where you get real information (backed up by proven results)
{{ DiscussionBoard.errors[1940015].message }}

David Raybould 14 years ago

Originally Posted by Paul McQuillan

Maybe for you strummers... but not for us who shred

I was just about to chime in with
something about Mcleod's crazy
guitar skills, but he beat me to it.

With his crazy guitar skills.

Blistering guitar solos and John
Carlton in the same place?

This may be the greatest thread
I've ever seen.

-David Raybould
- Thanks
Signature

Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
{{ DiscussionBoard.errors[1939251].message }}

Nicholas Kemp

14 years ago

What words should you never use in headlines??

I know some copywriters will never use the word "learn" in headlines or bullet points because of negative associations the word can have. Learn - hard work, school, homework etc

Ask him for a top ten list?

Thanks

Thanks

{{ DiscussionBoard.errors[1933438].message }}

Sam Mlambo

14 years ago

Looks like I checked out this thread to late for my questions. No worries, I look forward to hearing the interview with John.

Thanks

{{ DiscussionBoard.errors[1933996].message }}

Cheryl_James

14 years ago

I would want to know "Why are sales letters always so long?" and "How do you consistently come up with good one liners?"

Thanks

Signature

Network Marketing Directory

{{ DiscussionBoard.errors[1934229].message }}

Kevin Rogers

14 years ago

Interview is live guys. (First 15 seconds reveal why John is jealous of Montello!)

John Carlton reveals all

Enjoy.

[ 6 ] Thanks
2 replies

Signature

{{ DiscussionBoard.errors[1934408].message }}

BrianMcLeod 14 years ago

Originally Posted by Kevin Rogers

Interview is live guys. (First 15 seconds reveal why John is jealous of Montello!)

John Carlton reveals all

Enjoy.

Great job, Kevin.

This interview was really uniquely good... and I've listened to an awful lot of John's interviews over the years.

You guys went into some fun and totally unexpected places on this call and the hour seemed to just wizz by.

Time well invested.

Brian
- [ 1 ] Thanks
- 1 reply
Signature
Brian McLeod

Direct Response Copywriting
{{ DiscussionBoard.errors[1934668].message }}
- Kevin Rogers 14 years ago
  
  Thanks, Brian.
  
  He even surprised me a couple times with how candid he was.
  
  And thanks again for helping me get the audio live today. You're a life saver.
  
  Kevin
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[1934708].message }}
Kevin Rogers 14 years ago

Originally Posted by Paul McQuillan

Thanks for this brother

As much as some of us goof on Carlton, he is without
a doubt one of the best. (if results still matter)

You're welcome, Paul.

(John enjoys the goofing.)
- Thanks
Signature
{{ DiscussionBoard.errors[1938220].message }}

Troy Trump

14 years ago

I've listened to a lot of Carlton stuff and thats the first time I've heard him mention being an introvert (that I can recall anyways). Good stuff!

Thanks
1 reply

{{ DiscussionBoard.errors[1934767].message }}

Bill Jeffels 14 years ago

Great interview, Kevin.

John reveals some great info. It's always nice to hear the Halbert stories as well.

Take care,

- Bill
- Thanks
- 1 reply
Signature

Bond Halbert's Badass Blog
" You Are One Sales Letter Away From Being Rich " --Gary Halbert
{{ DiscussionBoard.errors[1934962].message }}
- Kevin Rogers 14 years ago
  
  Thanks, Bill and Troy. Glad you're digging it.
  
  Kevin
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[1935165].message }}

Daniel Scott

14 years ago

Kevin,

Best interview I've ever heard... no kidding.

-Dan

Thanks

Signature

Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

{{ DiscussionBoard.errors[1935733].message }}

Kelby

14 years ago

Am I missing something? I don't see a download link for the interview?

Thanks
1 reply

{{ DiscussionBoard.errors[1935906].message }}

Kevin Rogers

14 years ago

It's there, Kelby, middle of the page.

Thanks for the words, Dan. Appreciate that.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[1935972].message }}

Kelby

14 years ago

Originally Posted by Kevin Rogers

It's there, Kelby, middle of the page.

Hi Kevin... I just see links that say "Join My SWS Class...". When I click that, I just get taken to John's blog. Is it there?

I just can't seem to find it.

I hope I'm not having a senior moment here...lol. Thanks for any help..

Thanks
1 reply

{{ DiscussionBoard.errors[1936247].message }}

Kevin Rogers

14 years ago

UPDATE: I remade the button for you and added big red instructions. If you can't find it this time, see a doctor! : )

Kelby,

There's a blue "play" button just under the bold font line that says:

This is John Carlton more candid and introspective than you've ever heard him before.

You're right, it is hard to see. In hindsight I should have chosen a button that stood out more, perhaps something in a black and red. But it's there, I promise.

Thanks for your feedback and diligence. It'll be worth it.

Kevin

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[1937558].message }}

Kelby

14 years ago

Kevin... My fault man... I completely forgot I had noscript for FF turned on globally. It blocked the JS player and I didn't see it. I was looking for a text link. My bad man...

Listening to it now.. sounds good so far!

Thanks
1 reply

{{ DiscussionBoard.errors[1938212].message }}

Kevin Rogers

14 years ago

Originally Posted by Kelby

Kevin... My fault man... I completely forgot I had noscript for FF turned on globally. It blocked the JS player and I didn't see it. I was looking for a text link. My bad man...

Listening to it now.. sounds good so far!

Ha. Wondered if it might be getting blocked somehow. Glad you got to it.

Kevin

Thanks

Signature

{{ DiscussionBoard.errors[1938225].message }}

The Copy Nazi

Banned 14 years ago

Just send money

Thanks

{{ DiscussionBoard.errors[1937804].message }}

System Wide Solutions

14 years ago

can i borrow 9 million dollars?

Thanks

Signature

| SEO Consultant | Shane Hunter |

{{ DiscussionBoard.errors[1939759].message }}

Rezbi

14 years ago

Thought I'd give this a bump.

If you haven't heard the interview, yet... are you crazy?

Go.. go and listen to it now. It's full of healthy goodness (Or is that milk?)

But it really is full of nuggets. And I personally like where John and Kevin discuss some of the copywriting greats of the near past.

Thanks

{{ DiscussionBoard.errors[1988747].message }}

Jarrett

Banned 14 years ago

To say I'm disapointed would be an understandement..
I saw the title and immediately thought you were doing an interview with none other than the ORIGINAL the ONLY Carlton that ever walked the earth...

If you do an interview with him... Ask him where he gets his dance moves from.. and I'll be happy as a pig in mud =)

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[1989670].message }}

Rezbi

14 years ago

Originally Posted by Jarrett

To say I'm disapointed would be an understandement..
I saw the title and immediately thought you were doing an interview with none other than the ORIGINAL the ONLY Carlton that ever walked the earth...

If you do an interview with him... Ask him where he gets his dance moves from.. and I'll be happy as a pig in mud =)

Where d'you get off coming on here and asking for the impossible? :-)

Thanks

{{ DiscussionBoard.errors[1989741].message }}

TheGuruHub

14 years ago

Dude,

What is the future of copywriting? (sip beer) and if you were me how would you get ahead of the curve (gulp beer and pour another...maybe talk about burning man or something)

Thanks

Signature

The Guru Hub
Keeping Internet Marketing Simple

{{ DiscussionBoard.errors[1990428].message }}

What would you ask Carlton?

Trending Topics

Google Ads, landing pages, and Clickbank links

Carry out better target audience research

YouTube gets shopping display tools and affiliate partnership updates

Membership area with multiple income streams

A Very Strange Internet Problem